Chris Primous Email & Phone Number

Leading sales, marketing, and business development efforts for LiteTrace lighting controls software and sensor solutions, and Autani Building Controls solutions. Includes our Keilton+Autani brand of products as well as OEM products through our network of luminaire partners.

Assistance and consultation for lighting industry manufacturers with sales, design, and compliance.Support and assistance with industry trade organizations, legislative issues, statewide and federal certifications related to lighting industry. Training for compliance programs.Helping to advance market adoption of emerging technology such as IoT, wireless lighting control, horticulture, UVC, human-centric lighting.Assistance with strategic solution sourcing and manufacturing resources.

Launched new smart lighting apps and provided software and hardware solutions for leading lighting ceiling fan, and electrical product manufacturing brands.Helped partners especially within the residential and commercial lighting industry to build "smart" and connected products by providing customized private label IoT solutions including wireless modules, app development services, and cloud storage resources.

Washington D.C. Metro Area

Headed OEM division as sales and product development lead. Successfully expanded global sales of MaxLite's energy-efficient light sources (including LED Lamps, LED Light Engines, CFLs, etc.) with residential luminaire, ceiling fan, and ventilation fan manufacturers.Provided private label OEM light source solutions to many of the industry's most recognized residential luminaire, ceiling fan, portable luminaire and ventilation fan brands.Developed and sold the industry's first JA8 listed A19 omni lamps, and led development of entire new category of lighting products for Title 20, Title 24 and JA8 compliance. Represented company interests and collaborated with industry organizations, efficiency programs and compliance groups such as ALA, DOE, CEC, EPA, NEMA, DLC.Recognized industry expert on JA8 and T20 light sources for residential lighting.

Fremont, Ca (Via Washington, D.C.)

Developed new product sales for this industry leader in LED phosphor materials and remote phosphor solutions.• Secured multi-million dollar design wins for a new product in the initial year of launching.• Developed a new direct to OEM customer base of over 15 new top tier luminaire and lamp customers. • Managed a sales region that included leading a distributor sales team that covered 13 states in the Eastern USA and all of South America.• Developed new projects with 3 of the top 4 luminaire manufacturers in the USA.• Trained and traveled extensively with distributor sales partners in Eastern half of USA.

Tustin, Ca (Via Office In Washington D.C.)

Expanded business and sales of LED Light Engines to luminaire manufacturers for this multi-million dollar industry-leading solutions provider of LED drivers and modules for OEMs.• Led product development, marketing, and North American sales efforts for the Brillia brand of LED Light Engines, included managing a sales representative firm.• Successfully expanded customer base from 5 to 12 companies in year one, and to 25 companies by year two. • Increased average gross margins by 63% in 18 months.• Expanded product sales pipeline of customers by 6X over previous year's customer base.

Washington, D.C.

Responsible for managing lighting projects for this $700 Million international consulting firm that specializes in environment-related government contracts. • Managed the EPA’s ENERGY STAR lighting programs. Programs include LED holiday lights, ceiling fans, and light fixtures. Role included managing a staff of 15, managing budgets, and staff hiring.• Responsible for helping all retail and manufacturing Partners to get their products ENERGY STAR qualified.• Conducted training sessions nationwide with homebuilder, manufacturer, national retail, and utility programs to expand nationwide adoption of ENERGY STAR lighting. • Assisted EPA in drafting the first specifications to allow LED luminaires to be ENERGY STAR qualified.• Published multiple articles on energy-efficient lighting in various trade journals.• Selected as a judge for the 2008 Lighting for Tomorrow lighting competition.

Greenville, Sc

Responsible for new product development and marketing for selected product categories for Progress Lighting, a 100-yr old company which is the largest residential lighting manufacturer and division of Hubbell Lighting, Inc. ($1.5B Lighting Fixture Manufacturer)• Introduced some of Hubbell’s first LED luminaires and the industry’s first comprehensive residential offering of LED lighting fixtures in June 2006.• Designed the Hubbell Lighting Solution Center solid-state lighting laboratory.• Obtained two design patents for lighting controls and fixture innovation.• Developed products that won three IESNA awards for product innovations.• Managed ENERGY STAR products, obtained product manufacturer Partner of the Year award for 2007.• Managed the top growth product category in the company which achieved single year sales gains of 30% and $18 Million of increased sales in 2 years.

Sylmar, Ca ; Conyers, Ga

Applications Engineer - Hydrel brandProduct Development - General OutdoorHeld various positions of increasing responsibility within various marketing and engineering capacities for this $2 Billion manufacturer which is one of the largest commercial lighting fixture manufacturers.• Designed the current lighting layout and illumination scheme for the Hoover Dam.• Designed custom lighting projects for key lighting specifiers and projects such as Disney theme parks, Los Angeles City Hall, various Las Vegas casinos, and Grauman’s Chinese Theater.• Headed research and marketing efforts in a product redesigning project that generated approximately $1 Million in cost savings and new sales after its introduction.• Coordinated outsourcing of products from international and domestic vendors. • Supervised, managed, and performed large-scale warranty projects in various locations throughout the country. • Provided sales quotations, product recommendations, and engineering expertise for projects.

Kingsport, Tn

Performed various roles as an electrical engineering co-op including programmable logic controller logic, redlining drawings, project design.