Chris Radford Email & Phone Number

Swanage, Gb

Alderley Edge, Cheshire, Gb

Maxwellia is an innovative pharma company creating new consumer OTC brands. Support and advise the board on product and brand development, attracting investment and at quarterly strategic reviews. Developing brand strategy with the CEO to create an exit in 2028 based on robust financial governance with sustainable income and valuable brand assets. Attracted £4.5m investment and pitching for further £6m.

Chair of organising committee responsible for governance, finance, planning and delivery of the regatta. I lead a team of 12 committee members and 150 volunteers and ensure that activities are aligned to deliver our strategy. The biggest amateur event on the Thames attracting more than 2200 athletes and 720 crews.

Teddington, Middx, Gb

Founded Differentiate to transform how companies think about and develop brand strategy. The approach is focused on clear insights about attracting more customers, translating this into a plan and winning support throughout the organisation. Key successes include the development of global brands such as Celebrations (£100m+), Galaxy in the Middle East (£250m+) and Miracle Gro. Published a bestselling book, Attractive Thinking. This outlines the five questions that drive brand strategy and explains how to answer them.

Teddington, Middlesex, Gb

Joined Henry's Avalanche Talk (HAT) to transform it into a successful business providing risk management and training for skiers who want to go off piste. This has resulted in HAT gaining an international profile as a leader in risk management, including keynote speaking engagements at international conferences for doctors. surgeons and financial planners.

London, London, Gb

Contribute strategy and governance, monitor progress and act as an ambassador for the club. Ski Club GB has 17000 members and £6m turnover. Navigated challenging period including legal challenges, a CEO heart attack resulting in a new leadership team and strategy to develop the club. Support the Chair handling governance

Established and grew a successful business from scratch. Created a robust strategy including financial, operating and marketing systems to operate a self catering holiday business. Key achievements include winning a Gold Award from Visit Britain and selected as member of Premier Cottages.

Established Tuckeys foods with 3 investors. Took 2 products to market with listings in Waitrose and Sainsburys. There was insufficient investment to establish the brand and get traction in the market. Key learnings were about the need for a more distinctive brand proposition and having sufficient funds to pivot more than once.

Dorset, South West England, Gb

As a local tourism business leader I was invited to take part in the Visit Dorset Board. We created a strategy to get funding from the LEP to establish a professionally run Destination Management Organisation. The Visit Dorset brand is now promoting tourism in Dorset and supporting local businesses.

Advised the brand owners to adopt a lower risk and more profitable growth strategy focused on brand licensing rather than developing their own products. The business adopted the strategy and secured investors to build the business.

Founded and built a strategic marketing consultancy, growing to a turnover of £750k and a team of 15 working with clients such as Mars, Pepsi and Scotts. Developed the approach to brand strategy used by Differentiate.

Kennelbach, Vorarlberg, At

Restructured the business from loss-making to profitability. Reset the partnership with HEAD Austria, created foundations to enable future growth and sale of the business.

Purchase, New York, Us

As a member of the leadership team developed and implemented a strategy that doubled UK market share and trebled profitability. Relaunched Pepsi Challenge, developed and rolled out competitive brand positioning, marketing, advertising campaigns and new products including Pepsi Max. Successfully managed strategic external relationships to deliver the strategy as well as leading on discussions with relevant regulators.

London, England, Gb

Reversed some previous product savings that damaged the brand so refocused McVities products on quality and attracting more customers. Successfully launched the nation's much loved Chocolate Hobnobs.

London, England, Gb

Added 50% to sales and double profitability. Worked with McKinsey, the factory, R&D and finance to value engineer the product, increasing quality and communicate a rebrand to customers.

London, England, Gb

Gained experience in sales, brand and product marketing and worked at Saatchi and Saatchi

I spent 6 months of my training at UB working with an account team at Saatchi and Saatchi, doing research, preparing presentations, attending shoots and general admin. Great insight into the advertising creative process

Bachelor Of Arts (B.A.), Geography

Maths, Physics, Geography