Serving as an advocate for Global Channel Experience, I work closely with product and brand marketing across Hardware, Peripheral, and both First- and Third-Party Software to ensure the asset needs of global retail channels are met for upcoming products. These needs span dozens of markets and hundreds of unique retailers, across both brick-and-mortar and digital (PS5+PC) storefronts. It's our intention to reduce the amount of duplicated work needed by these global markets to help accelerate the process of in-store rollouts, while at the same time allowing regional experts to custom tailor their localized efforts.These assets span from typical static in-store placements, to more dynamic video requests, and of course experiential marketing via hands-on demos for both upcoming and "best-of" products on the PlayStation platform. As both retail and the video game industry are ever-changing beasts, we also regularly investigate and analyze our efforts to ensure we're always striving for excellence while remaining highly efficient.

In this role I work cross-functionally on the retail kiosk global content strategy for both first and third party gaming products. These kiosks are cutting-edge interactive hubs that utilize our own gaming hardware as an informational marketing tool through in-house developed software. Content represented spans the entire PlayStation ecosystem across Hardware, Physical Software, Digital Software, Services, and Peripherals. Adjacent to these responsibilities, I also serve as an advocate and consultant for the development of experiential marketing assets for use not only on the kiosk, but through other avenues such as retail training, demo events, etc. Sooo basically I talk to cool people making/publishing cool videogame stuff, and try and brainstorm cool ways we can help show it off in the field. Let’s connect!

In addition to my duties developing and executing retail training via the PlayStation field team, I now also serve as the primary point of contact for our kiosk program at retail. While I generally handle content acquisition and strategy, my teammate handles execution and support. These interactive kiosks serve thousands of stores across the US, CAN, & LATAM territories with playable demos, videos, informational screenshots, and ad-copy provided by the wonderful Devs and Pubs across the industry.Detailed Summary:• Taken point on rebuilding the program’s title submission process• Handled the delivery and tracking of assets from all 1st and 3rd party account management teams• Restructured the program’s cross-functional communication documents• Partner with channel marketing, video services, and 1st and 3rd party (internal+external) teams to get retail-safe trailers‣ Retail-Safe includes judging obvious items such as gore and sexuality, and less obvious items such associetal sensitivity.• Manage cross-functional kiosk content calendar.• Curate a short-list of content that best encompasses the brand for retail kiosk video loops and hands-on stations at sales-sponsored events.‣ E.g. Sony Open in Hawaii, Walmart AMP, Walk for Wishes, Best Buy Achievers, Holiday Sales @ Retail• Helped drive connectivity at our retail partners for more strategic marketing and communications ‣ From 140 connected locations to 2200 and growing• Sales org DevNet admin, managing team’s Dev Kit activation and basic waiver approvals• Work with international Sony partners acquiring license files for kiosk demos• Testing of demo builds on Core and Pro DevKits• Manage kiosk asset deployment via digital and physical processes• Work with international R&D on the development and maintenance of the in-house kiosk software. ‣ Encompasses both UX/UI feedback and feature requests

As RTS it is my responsibility to create content that arms our field team with the vital knowledge needed so that they may better engage customers and associates of all skill levels. Ranging from highly technical hardware topics to general game overviews, I aim to bring the constantly evolving world of gaming to our nationwide field support in easy to comprehend audio, video, and document resources.Detailed Summary:• Identify and dictate focus topics (hardware, software, peripherals) that best represent the PlayStation brand message, and produce training materials that the PlayStation Rep field team covers with retail associates.• Create cross-functional experiential marketing plans and demo guidance for 1st and 3rd party titles.• Execute plans that incorporate a mix of Consumer+Associate hands-on demos, Retail Training, Retail Kiosk, and Channel Marketing.• Host and produce an internal podcast focused on product education and industry news for a group ranging from Connoisseur to grand parent.• Work cross-functionally to provide promotional vouchers and demo software to team members throughout the year.

Acted as the territory manager and face of the PlayStation brand for 115 stores in the DFW metroplex. My job involves executing marketing projects, visuals, training, and promotional events in SIEA's partner accounts such as GameStop, Best Buy, WalMart, Target, and Fry's Electronics. Our goal as a nationwide field team, is to help empower store associates across the country with the knowledge of the Sony PlayStation ecosystem so that they can help deliver the right solution catered to all types and skill levels of today's and tomorrow's gamers/consumers.

"Helping businesses and communities thrive by turning every transaction into a relationship." We create a network of customized loyalty programs that is extremely simple for busy merchants to use, yet powerful enough to outclass anything even a Fortune 500 has to offer. FiveStars is an incredibly simple loyalty solution that takes care of everything. The role consists of extensive cold calling, canvassing, and as a result driving. We also act as account managers for every location currently on the network and monitor signup and usage data to tweak programs to capitalize ROI. All technical aspects from installation to Mac/Windows based POS, as well as full staff training fell into our realm of responsibility. Ultimately we are FiveStars Brand Ambassadors, getting owners and employees to recognize the value of building an experience and customer loyalty.

An Expert has proven to be one of the elite when it comes to building a relationship with the customers and team members. Required talents such as customer focus, technical expertise, and patience are utilized on a daily basis. My fellow Experts and I were responsible for constant development of those around us through direct feedback conversations, role-playing, and shadowing. Other store responsibilities required upholding extremely extensive visual merchandising standards, scheduling and organization of training sessions, and measuring success by analyzing NetPromotor and sales metrics. Periods of time were also spent as part of the business team, developing larger scale solutions for use of Apple devices in a SMB environment.

Spent the holidays as an acting manager for Apple Retail, supporting the store in all customer facing aspects. Responsibilities included handling customer service issues, organizing the team, and protecting the customer journey despite the busy holidays. Stretch assignments included developing effective strategies to capitalize on time spent with customers, and observing, analyzing, and adjusting the logistics of our floor strategy on a minute-to-minute basis. As support leader I was also in charge of making sure each of the 120 people on the team got their breaks and lunches at an appropriate time.

I worked the sales-floor for the #1 retailer in the world. Apple makes more money per square foot of showroom than any other company worldwide. I helped lead the visuals team responsible for meeting Plan-O-Gram standards updated weekly, as well as assembly and disassembly of window displays. Fully versed in Apple products as well as competitor’s products and services to more effectively represent the correct solution to customers.

I started my first career during high school as a part-time mechanic on all makes and models of bicycles, as well as building and selling new models to customers. During summers I was able to work full-time, and as my sales and skills became more polished I eventually earned the role of manager. As manager my duties included dealing with upset customers, managing the register drawer, and quality checking work done by the employees. Seasonally I would also create orders specific to each of our shop locations based on the community surrounding them and the changing technology in the industry. Much of my information was based off of information gathered from trade show reports to help the oldest shop in Albuquerque remain a step ahead of the competition.