15+ years of experience at top Salesforce and AWS partners. Most recently, I founded and led the Customer Advisory practice at Neuraflash, focusing on AI automation through natural language IVRs, self-service communities, and chatbot solutions. Over the past 3 years, I successfully led the team to onboard 16 new customers, generating more than $18.5 million in revenue.I thrive in demanding environments, combining strategic vision with a hands-on approach to tackle challenges and drive results. My expertise spans a unique mix of business strategy & architecture, enterprise technology delivery leadership, customer experience design, human-ai interaction (HAI), and human-centered innovation.I’ve encountered—and successfully navigated—challenges like false starts, poor adoption, technical debt, and misaligned goals. Whether it’s working with Fortune 500 companies like Amazon, Okta, and Berkshire Hathaway or smaller organizations, I know how to overcome roadblocks and deliver long-term success.✅ Chatbot strategy and optimization project for Salesforce's main website (salesforce.com), enhancing user engagement and streamlining lead generation.✅ Redesigned Guidewire’s Customer Community, modernizing the customer experience by adding self-service and deflection capabilities. Drove a CSAT increase of nearly 10% through VoC surveys that identified multiple actionable improvements.✅ Delivered a telephony migration and NLU IVR modernization strategy for 3M across 85 countries, integrating real-time transcription, sentiment analysis, and voice authentication, resulting in $3.2 million in savings over three years in license costs, while elevating customer support efficiency.✅ Developed a multi-year digital transformation roadmap for the University of Melbourne, leading to a $13.5 million annual increase in research revenue and an additional $5.85 million in alumni fundraising by enhancing grant conversion rates and streamlining the fundraising process.✅ Architected a comprehensive strategy to replace SAP with Salesforce for Generac’s $580 million Consumer Power division, delivering a robust roadmap for streamlined operations and future growth.✅ Defined and delivered a CPQ strategy for Okta, optimizing the global sales quoting and contracting process, which minimized deal desk support needs and accelerated sales cycles.Contact me at chris@crakowski.com or here on LinkedIn!