My coaching approach ignites your passion with actionable solutions and includes self-awareness, leadership development, and visionary skills to lead a team and shape the future of your dreams.

chris brings over 25 years of communication, graphic design, creative direction, and brand strategy experience to her clients at red thread brands. chris is dedicated to helping deliver on organizational objectives and works to see a world where everyone is inspired and passionate about their work everyday. prior to founding red thread brands, chris has worked at institutions of higher learning and with various advertising agencies, learning what empowers - or discourages - people both from within and outside organizations. she holds dual degrees - a bs in mass communications (focused on tv & film production), and a bfa with an emphasis in graphic design. when she’s not developing strategy, chris can be found enjoying music, art, cooking and her dogs.

• 2017 Crystal Award Winning • Creative Director• Brand Strategist• Purpose Strategy, Planning & Execution• Organizational Culture Strategy, Planning & Execution• Integrated Marketing Strategy, Planning & Execution• Account Management and Organizational Support AccomplishmentsGuided clients through:• Purpose development Including Purpose Statement, Mission, Vision, Values and Behaviors • Culture development to deliver on brand promise and purpose• Internal communications development to improve company performance• Research and strategy to develop brand implementation through creative execution• Creative direction of all visual strategy, maintaining brand standards and rebranding • C-Suite Purpose and culture consulting Guided company through:• Crystal award winning rebrand• Purpose strategic approach development• Purpose and Culture leadership training• Purpose development Including Purpose Statement, Mission, Vision, Values and Behaviors • Culture development to deliver on brand promise and purpose• Internal communications development to improve company performance• Research and strategy to develop brand implementation through creative execution• Company rebrand, including logo, tagline, color and texture palette and tone of voiceOperational Accomplishments:• Account Management guide development | co-developer• Company workflow process development • Collaborative creative process for company and 2 sister companies • Implemented project management system and governance • Proposal & Contract template development • New Hire onboarding program | co-developed • Supply Chain development and recommendationsLeadership:• Mentored creative design, copywriting and marketing teams • 2 Direct reports Fun & Culture Development:• Story Slam monthly activity for employees to develop presentation, creative and storytelling skills

• Brand Strategist• Video Producer• Account Manager• Team LeadAccomplishmentsGuided various clients through:• Research and strategy to develop brand implementation through creative execution• Internal communications development to improve company performance• Culture development for companies to deliver on their brand promise and purpose• Video Producer: initial scheduling and budgeting to final completion, concept development, script writing and editing, story-board development, on-site producer and art direction, talent acquisition.

• University Art Director and Brand Manager• University Relations Creative Services Manager - (Graphic Design, Photography, Video)• Creative copywriting• Project ManagementAccomplishments• Guided Branding committee to redesign the university logo and visual strategy• Introduced the first phase of the University’s new brand to the faculty and staff• Directed design team to provide all new logo marks for all university departments and colleges• Re-Designed the University magazine• Revised organizational flow to coordinate the marketing team, web team and creative services • Increased the productivity of the creative services team by revising the project management flow

• Art Direction and Brand Management | Print, Photography, Video and Digital• Design Team Leadership• Graphic Design• Project Management SpecialistAccomplishments • Designed the guidelines for the University’s brand refresh• Increased the productivity of the creative services team by revising the project management flow

• Creative Director/Art Director | Print and Web• Graphic Design• Creative WritingAccomplishments• 8 years of business ownership• 8 years of successful client growth, satisfaction and retention• 8 years of Advertising Federation Awards