Chris George Email & Phone Number

Phoenix, Az, Us

La Quinta, Ca, Us

Entrepreneurial and innovative marketing executive with oversight of La Quinta Resort & Club, La Quinta Resort Leasing (vacation rentals) & California Lifestyle Realty (full service real estate brokerage).Key Successes:• Led all discussions, negotiations & contracting for ABC’s hit reality show The Bachelorette – first major production operated in a quarantine environment• Developed web app for wayfinding and online ordering of room service, becoming first to market with such online services in our tier scale – an offering that was still in development with the major POS providers• Developed & executed a strategic shift to productions during the pandemic as a turnkey solution for producers to drive occupancy and revenue during historically low demand periods using personal contacts built over many years and projects – The Bachelorette, Don’t Worry Darling (Warner Bros), Chopped (Food Network), Real Housewives (Bravo), The Hills (MTV)• Led outreach & negotiations with exclusive brand partners to enhance the guest experience, such as Veuve Clicquot, Whispering Angel, Headspace, Breathwrk, BoxUnion, Blade, SunAir Jets & more • Developed “The Prestige Collection” at La Quinta Resort, providing a singular approach for Travel Advisors to explore & book inventory across a hotel and vacation rental offering platform• “Billion Impressions Club” – with the help of The Bachelorette, garnered in excess of 19 billion organic and earned impressions in 2020 & 11 billion organic in 2021• Refreshed California Lifestyle Realty’s branding & launched all-new marketing campaigns, growing 2021 transaction market share by 54.4% vs 2019 and sales volume by 151% vs 2019 to just under $400 million• Refreshed La Quinta Resort Leasing branding, launched new website and executed HomeAway, VRBO and Expedia partnerships• In addition to La Quinta Resort, led the marketing efforts and reorganization of Grand Wailea and Arizona Biltmore at the request of Blackstone’s BRE Hotels & Resorts

Led the marketing efforts and reorganization of Blackstone's BRE Hotels & Resorts Waldorf Astoria resort assets, including La Quinta Resort & Club, Grand Wailea and Arizona Biltmore• Developed the budget and marketing campaigns for the portfolio• Led scale down and ramp up of the resort operations and marketing activations through the pandemic• Led the rebranding of Napua at Grand Wailea - a hotel within a hotel concept for luxury travelers• Led the repositioning project for Arizona Biltmore to maximize Blackstone's $90 million enhancement projects• Restructured the marketing teams to better streamline resources for higher effectiveness

Rancho Mirage, Ca, Us

Digital Voice of the $5 billion Palm Springs area tourism industry, with direct oversight of all online and social efforts, including the brand's website [visitgreaterpalmsprings.com], email marketing, display marketing and search marketing.Successfully launched three new websites, boosted website visitation by 65 percent and created social media campaigns driving a 1500 percent increase in our Facebook fan base. Won four ADDYS (American Advertising Federation/Palm Springs Chapter) for my digital work at the Greater Palm Springs CVB.

La Quinta, Ca, Us

The short version - marketing professional focused on:• Social marketing• Interactive marketing• Targeted direct and edirect marketing• Website development • CRM initiatives

Mclean, Va, Us

Key member of Revenue Management team with responsibility for the overall success of the rooms department, the largest revenue producing department, through the use of strategic pricing and inventory controls. Used a mix of experience and education to introduce new concepts and practices to the area of revenue management, including the use of technologies for competitive research and market trends and the adaptation of revenue management principles to new areas such as golf course pricing.• Analyzed current trends, both quantitative data and qualitative observations, both within the operation and within the greater market and assisted with the development of short and long term strategy to position the property more competitively.• Increased productivity of department by streamlining many processes through a mix of technology and process mapping. By the end of my tenure, staffing needs were decreased by 50% due to many of these improvements.• Led ad hoc projects, from displacement analyses to financial feasibility of projects for all levels of management, up to Regional, Area, and Senior Directors and Vice Presidents.• Managed online distribution channels to ensure superior placement, promotions, and proper pricing.• Managed the implementation of new rate and inventory management system for the Pointe Hilton Resorts.• Assisted with the transition and integration of the new Waldorf=Astoria Collection resort properties to Hilton systems and processes.• Provided task force assistance to high profile properties, resulting in processes and tools that are to be implemented worldwide. I was directly requested for these projects.• Awarded the Pointe Hilton Pride Award on multiple occasions.

• Spearheaded processes to help reduce liquor cost without sacrificing guest satisfaction, contributing to improved financial results.• Quickly recognized for performance in excess of standard practice and promoted to supervisor shortly after hire.• Requested by Area Vice President to join resort Customer Loyalty team.• Completed training to be designated a Hilton Certified Trainer and was a member of the Safety Team.

Managed everyday operations of a full-service restaurant, including continuous pursuit of product perfection, customer and employee relations, and P&L management.• Supervised a staff of over 50 employees.• Conducted training for newly hired employees.• Participated in inventory management for both food and liquor and assisted in calculating costs of sales.

Us

Master Of Business Administration (M.B.A.), Global Management And Leadership

Bachelor’S Degree, Global Business - Concentration In International Financial Management