Chris Riche Email & Phone Number

Frankfurt/Rhein-Main, Hessen, De

Helped establish their brand, launch their initial product and lay the foundation for their successful next round of funding.

Reno, Nevada, Us

Reno, Nevada, Us

Restructured the team for better functional and by-market focus, upgraded marketing infrastructure including the addition of a Marketing Automation System, revamped our agency relationships to drive more effective creative, updated our branding and positioning to better differentiate ourselves from competitors and leverage our core strengths, updated sales-support resources and our Medicare website, and helped drive effective marketing plan development and execution across both our commercial and Medicare product lines.Near-term results: Triple-digit growth in two of our three markets and well into double-digit growth in our most challenging market.

What an amazing and challenging journey. We developed the fastest and most intelligent general market staff scheduler available, had to stop marketing at one point due to too many leads, built a strong local team, overcame significant technical debt (unrelated to our core scheduling technology) from the original contract app development team, and had our strategy validated by competitors starting to copy our positioning and trying to copy our functionality.And then Covid hit, shutting down our key users in the sporting and hospitality spaces, impacting our revenue opportunity and hurting our ability to raise funds to continue and scale. After much discussion and soul searching, we decided with key investors to wind-down the company and transfer assets to a holding company. This was not the outcome we wanted, but it was a great learning experience with great people.

Beaverton, Or, Us

Led Gurobi's Marketing effort from my start as employee #11 to Gurobi becoming a market leader in the prescriptive analytics space and ending with a nine-figure change of control investment by a private equity firm.Partnering with Sales, Product Development and Support, I built an efficient and effective marketing machine focused on: a) creating brand awareness and interest through academic, trade show and online SEO/SEM efforts, b) converting that interest into leads through website, email, webinar and training program efforts, and then c) supporting turning those leads into sales through product evaluation and graduating student programs, as well as internally and externally-facing Marketing Automation System (Marketo) campaigns and alerts. In addition, I led market research efforts (including Net Promoter surveys and product beta tests) and, as a member of the executive team, provided significant input into product and corporate strategy. Delivered consistent and significant year-over-year positive growth in every key metric, continuing the trend in my final year by over-delivering with record website traffic, a record number of webinar and in-person training program attendees, and a record number of sales-qualified leads. Partnering with Sales, these leads resulted in a record number of product evaluation requests by prospects and ultimately to record company revenue and profit levels.It was a privilege to work in a fun and fast-moving start-up environment with great people and a great product.

Incline Village, Nevada, Us

Responsible for brand management, online and offline marketing efforts, and market research for the number one provider of Excel-based risk analysis, resource allocation, and decision support software. Worked collaboratively to lead a revamping of marketing messaging, the company's website, instructional videos, user guides, example models, online marketing, and lead nurturing to dramatically accelerate growth and deliver the best sales year in the company's 20+ year history, ending with the best sales month ever.

Mountain View, California, Us

Focused on New User Acquisition Marketing for TurboTax with an amazing team. Responsible for managing across Marketing Centers of Excellence and with Product Management to develop strategy and help turn that strategy into great execution to drive profitable new user acquisition for the #1 tax preparation software business. Delivered record levels of new customers resulting in record revenue and profit.

San Francisco, California, Us

Responsible for defining, launching, and managing the company's portfolio of clinically proven brain fitness products. Led a comprehensive market segmentation and positioning effort, developed a full multi-year product roadmap, launched a key new product in 1/3 the time it took for the previous offering, and laid the foundation for a successful integrated consumer marketing, sales, and PR effort.

Reno, Nv, Us

After being able to take time off in my mid-30s, I decided to give back and founded the effort to create a 62K sq. ft. hands-on children's discovery museum in Reno, NV. I personally funded the project feasibility and capital campaign funding studies, built the team, and secured a downtown two story location on two acres. Project raised over $20 million and successfully opened with over 50,000 visitors in the first three months alone and has now exceeded over one million visitors. Local media called the effort the best planned non-profit start-up they had ever seen.

Mountain View, California, Us

Held increasingly complex marketing leadership roles across the Quicken, QuickBooks Payroll, and Outsource Payroll business building both B2B and B2C skill sets. Consistently received the highest ratings possible by delivering above planned objectives with less than planned resources.

Cincinnati, Ohio, Us

Successfully grew multiple brands in the Laundry and Cleaning Products category including leading the development of the business review, marketing plan, and core marketing execution for Cheer which resulted in record revenue and profits despite multiple strategic and tactical challenges.My success required working extremely well cross-functionally with market research, product development, sales, and other groups and included launching Cheer's first website, dramatically redesigning its entry point and change point marketing efforts, positioning a new product formulation, and developing new TV, print, radio, DTC, and online copy.

Mba, Marketing

Ms, Mis In Decision Support Systems