Director Of Marketing Communications
CurrentDevise and implement comprehensive communications plans to achieve strategic plan benchmarks and fundraising goals for Philadelphia Outward Bound School (POBS). Raise awareness of POBS brand in the city and position POBS as a thought leader in experiential education. Lead efforts to create compelling stories in print and electronic media. Provide stewardship for participants, educators, alumni, donors, and other stakeholders while strategizing campaigns to attract and engage new audiences.● Act as chief storyteller to showcase lives transformed by POBS programming● Produce promotional materials for programs, events, and fundraising appeals ● Create fundraising campaigns and assist development team meeting yearly fundraising goal● Oversee communications for large annual events like Building Adventure and Trailblazer Gala● Develop content for POBS’s peer-to-peer fundraising platform and websites ● Achieve local and national media coverage for POBS activities and events ● Strengthen and expand relationships with community partners, educators and the School District● Promote The Discovery Center to increase engagement with neighboring community● Produce promotional videos to convey the Outward Bound experience to multiple audiences ● Write, edit, and deliver POBS newsletter and monthly email campaigns to 10,000 subscribers ● Ensure creation of engaging content for POBS website and six social media channels● Supervise communications staff and manage part-time consultants and freelancers