Chris Riekert personal email
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Chris Riekert phone numbers
I am passionate about helping people achieve a healthy lifestyle. With a strong technical background, I specialize in connecting complex information with compelling and creative storytelling. I pay attention to details and excel in developing full-stack marketing strategies. I am entrepreneurial and enjoy getting involved at all levels. I have a proven track record of increasing brand awareness and driving revenue growth. My previous roles have showcased a strong sense of creative and art direction, ensuring consistency in strategic planning and execution. Additionally, I have experience in mentoring and managing individuals and teams.
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Marketing DirectorFactor BikesPalo Alto, Ca, Us -
Creative DirectorMike'S Bikes Nov 2021 - PresentNovato, UsI established and implemented video, photography, social media, influencer, and retail standards. I led over 35 creative campaigns, managed social media platforms resulting in significant growth, and mentored a team of creatives. Additionally, I oversaw all freelance production for video, photography, and graphic design projects and identified and negotiated key brand partnerships. -
Cycling CoachChris Riekert Coaching May 2020 - Present
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Director Of Sales / Product MarketingFohr Jul 2020 - Nov 2021New York, New York, UsI led Fohr's SaaS sales and marketing strategy, achieving 37% sales growth in a new market. I also managed client success, advising on campaign and marketing needs. Additionally, I oversaw the growth of adventure and outdoor influencers, collaborating with the campaign leadership team to onboard influencers for new client projects. -
Co-Founder / Marketing Lead20Twenty Jan 2019 - Nov 2021Morgan Hill, Ca, UsI developed the mission, vision, and strategic brand goals, led the content and community marketing strategy, co-developed financial plans, created a new product line, and managed key investor relationships and stakeholder communications. -
Sr. Brand & Product Marketing ManagerSpecialized Bicycle Components Oct 2016 - Jan 2019UsI established a successful influencer marketing program for Specialized, setting long-term strategy, KPIs, and onboarding influencers. Additionally, I led the go-to-market (GTM) strategy for all road bicycles and equipment, achieving continuous double-digit international business growth and creating alignment among over 30 international markets through collaboration with market directors and their teams. -
Sr. Product Marketing ManagerSpecialized Bicycle Components Oct 2015 - Oct 2016UsI developed a global ambassador program, negotiated contracts with athletes and influencers, revamped entry-level road bicycle categories, leading to over 250% sales growth from 2016 to 2019, and led the go-to-market strategy for Specialized's first direct-to-customer product launch, hitting the brand's largest-ever 1-week revenue target for the online business.
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Product Communications Manager -- Road BrandSpecialized Bicycle Components Oct 2012 - Oct 2015UsI led the strategy for over 30 global markets, focusing on GTM and evergreen media strategy. I implemented an inventory tracking system for the global PR/Media product fleet, reducing the budget by over 60%. I collaborated with brand and product leaders to develop a centralized experience-first approach to GTM strategy.
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Specialized Retail Training And Development InstructorSpecialized Bicycle Components Dec 2009 - Oct 2012UsI developed and led a sales training program implemented across 30+ global markets. This involved providing training materials and delivering over 500 hours of public speaking to cycling shop employees and press in the USA, Canada, Europe, and Australia/New Zealand.
Chris Riekert Skills
Chris Riekert Education Details
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Depaul UniversityHuman Development
Frequently Asked Questions about Chris Riekert
What company does Chris Riekert work for?
Chris Riekert works for Factor Bikes
What is Chris Riekert's role at the current company?
Chris Riekert's current role is Marketing Director.
What is Chris Riekert's email address?
Chris Riekert's email address is ch****@****ail.com
What is Chris Riekert's direct phone number?
Chris Riekert's direct phone number is +140860*****
What schools did Chris Riekert attend?
Chris Riekert attended Depaul University.
What skills is Chris Riekert known for?
Chris Riekert has skills like Sports Marketing, Sponsorship, Social Media Marketing, Marketing, Trade Shows, Event Planning, Event Management, Marketing Strategy, Brand Development, Social Media, Marketing Communications, Brand Management.
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