Chris Riekert Email & Phone Number

Palo Alto, Ca, Us

Novato, Us

I established and implemented video, photography, social media, influencer, and retail standards. I led over 35 creative campaigns, managed social media platforms resulting in significant growth, and mentored a team of creatives. Additionally, I oversaw all freelance production for video, photography, and graphic design projects and identified and negotiated key brand partnerships.

New York, New York, Us

I led Fohr's SaaS sales and marketing strategy, achieving 37% sales growth in a new market. I also managed client success, advising on campaign and marketing needs. Additionally, I oversaw the growth of adventure and outdoor influencers, collaborating with the campaign leadership team to onboard influencers for new client projects.

Morgan Hill, Ca, Us

I developed the mission, vision, and strategic brand goals, led the content and community marketing strategy, co-developed financial plans, created a new product line, and managed key investor relationships and stakeholder communications.

Us

I established a successful influencer marketing program for Specialized, setting long-term strategy, KPIs, and onboarding influencers. Additionally, I led the go-to-market (GTM) strategy for all road bicycles and equipment, achieving continuous double-digit international business growth and creating alignment among over 30 international markets through collaboration with market directors and their teams.

Us

I developed a global ambassador program, negotiated contracts with athletes and influencers, revamped entry-level road bicycle categories, leading to over 250% sales growth from 2016 to 2019, and led the go-to-market strategy for Specialized's first direct-to-customer product launch, hitting the brand's largest-ever 1-week revenue target for the online business.

Us

I led the strategy for over 30 global markets, focusing on GTM and evergreen media strategy. I implemented an inventory tracking system for the global PR/Media product fleet, reducing the budget by over 60%. I collaborated with brand and product leaders to develop a centralized experience-first approach to GTM strategy.

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I developed and led a sales training program implemented across 30+ global markets. This involved providing training materials and delivering over 500 hours of public speaking to cycling shop employees and press in the USA, Canada, Europe, and Australia/New Zealand.