Overseeing the founding of a culturally relevant youth brand and building a new electronic label and branding (from inception) has involved discovering and nurturing new musical talent, planning artists’ careers, and developing and executing bespoke marketing strategies and artistic events. I developed and implemented innovative strategies that drove the international programming of local artists, focusing on bridging local music trends to highlight emerging artists and sounds to the world. KEY ARTISTS: KUČKA, WILLARIS. K, CC:DISCO! JUNO MAMBA, DRO CAREY, ALTA + MORE● Artist & Repertoire (A&R) Management● Artist Management● Brand Development & Management● Client Liaison● Contract Negotiation● Creative Direction● Creative Writing● Festival & Event Management● International Programming● Leadership & Mentoring● Music Curation & Programming● Music Label Management● Pop & Dance/Electronic Music● Relationship Building● Recordings● Project Management● Sales & Marketing Promotions● Stakeholder Management● Strategy Planning & Implementation● Talent Scouting

This role involved building a roster of relevant artists, including sourcing new and emerging artists that were relevant to youth culture, as well as curating festival and event line-ups that optimised brand exposure and reputation with younger audiences. I project managed all creative and logistical aspects associated with festival line-ups, bespoke parties and company branded launches in the UK and overseas, including sourcing artists and venues, and liaising with artists and management throughout logistical and deal-making stages.KEY ARTISTS: DISCLOSURE, JOE ‘HOT CHIP’ GODDARD, ROOSEVELT + MORE● Artist & Repertoire (A&R) Management● Artist Management● Brand Development & Management● Client Liaison● Contract Negotiation● Creative Direction● Creative Writing● Festival & Event Management● International Programming● Leadership & Mentoring● Music Curation & Programming● Music Label Management● Pop & Dance/Electronic Music● Project Management● Relationship Building● Recordings Projects● Sales & Marketing Promotions● Stakeholder Management● Strategy Planning & Implementation● Talent Scouting

In addition to scouting and signing new artists, I worked directly with artists, management and operational teams to coordinate all aspects of artists’ campaigns from inception to completion, including coordinating art direction, photo shoots and styling as well as remixing tracks. This led to label artists winning 10+ ARIA Awards, 7x Aria #1 records, 4x J Awards and 1x Grammy nomination. I also project managed events and festivals with responsibility for coordinating all creative and logistical requirements, and project managed LTAB compilations, including planning, coordinating and managing marketing plans for each release.KEY ARTISTS: TAME IMPALA, YEAH YEAH YEAHS, LADYHAWKE, THE PRESETS, CUT COPY, THE AVALANCHES● Artist & Repertoire (A&R) Management● Artist Management● Brand Development & Management● Client Liaison● Contract Negotiation● Creative Direction● Creative Writing● Festival & Event Management● International Programming● Leadership & Mentoring● Music Curation & Programming● Music Label Management● Pop & Dance/Electronic Music● Project Management● Recording Projects● Relationship Building● Sales & Marketing Promotions● Stakeholder Management● Strategy Planning & Implementation● Talent Scouting

Providing advice and support to the Festival Curator involved assisting with creative processes and decision-making, working closely with the Curator to organise artist line-ups, marketing, merchandise and artwork, ensuring all aspects of the program were consistent with the festival brand and key messages. I liaised directly with artists, management and Sydney Opera House teams to manage all logistical requirements, including planning programs, coordinating venues, managing budgets and overseeing the merchandising sector of the festival. The event was a resounding success with over 90% of tickets sold in 2 weeks – a record for the VIVID Live festivals to date.● Artist Management● Brand Development & Management● Client Liaison● Contract Negotiation● Creative Direction● Creative Writing● Festival & Event Management● International Programming● Leadership & Mentoring● Music Curation & Programming● Pop & Dance/Electronic Music● Project Management● Relationship Building● Recording Projects● Sales & Marketing Promotions● Stakeholder Management● Strategy Planning & Implementation● Talent Scouting