Worked with client and agency teams to develop brand and marketing strategies to differentiate, communicate value and achieve strong results. Worked with quantitative and qualitative research, and brought creative insights to strategies from my time as a copywriter. Guided creative and media implementation, keeping the client’s brand messaging on track, reaching targeted audiences effectively, and measuring the impact of marketing programs. As a senior level executive, I also worked with the CEO on agency strategy, new business and operations. Developed branding and marketing programs for higher education, business-to-business and food clients, including Virginia Commonwealth University, Iona College, William Paterson University, Radford University, University of North Carolina Greensboro, Norfolk State University, Morehead State University, Florida Polytechnic University, Worcester State University, Johnson & Wales University, Bose Professional and Philly Pretzel Factory.

A senior level higher education marketing and communications professional with proven ability to develop and implement programs that achieve results. Experience leading marketing efforts inside higher education institutions and as a consultant. Focused on working with clients to create strategic, audience-centered marketing and communications programs that help them reach their goals. Providing consulting and writing services to higher education institutions, in-house marketing and communications departments, and agencies working with higher education clients.

Led and managed institutional marketing and communications for the University, including setting overall strategic marketing direction, developing high priority communications programs, and supervising a division of twenty professionals in the areas of marketing, public relations, publications, and the web.

Marketing and Communications for Higher Education. Assistance developing, organizing and implementing results-driven marketing and communications programs for higher education. Facilitate team planning; develop comprehensive, actionable plans; assist with implementation.

Led and managed institutional marketing and communications programs at Binghamton University, one of four research centers in the State University of New York system. Supervised a team of twenty communications and marketing professionals in publications, the web, public relations, the University magazine, internal communications and photography. Launched the Binghamton University Magazine, developed the University's first brand program and enhanced the University web sites (currently underway).

Served as the first Director of Marketing at Clarkson University, a research intensive university with focus on engineering, science and business. Developed the University's first integrated marketing plan, participated as a member of the President’s cabinet and supervised a staff of nine.

Earned positions with progressively higher levels of responsibility at the largest marketing communications agency in New York State outside of Manhattan.