Chris Rodkin

Chris Rodkin Email and Phone Number

President at BritOn Solutions Group Inc.
Chris Rodkin's Location
Pickering, Ontario, Canada, Canada
Chris Rodkin's Contact Details

Chris Rodkin personal email

About Chris Rodkin

BritOn Solutions Group is here to collaborate with CPG Manufacturers and Retailers to accelerate growth and maximize profitability. We deliver results by leveraging years of leading edge industry experience in a few key areas... 1) Pricing and Trade Investment Maximization2) Business and Category Development Initiatives3) Shopper Insights/Activation4) Organizational Design and Capability Development Now more than ever organizations need impactful, next day applicable solutions that deliver real results. BritOn (short for Bring it On!) Solutions Group is here to help.

Chris Rodkin's Current Company Details

President at BritOn Solutions Group Inc.
Chris Rodkin Work Experience Details
  • Maple Leaf Consumer Foods
    Vice President, Category Excellence
    Maple Leaf Consumer Foods May 2010 - Mar 2012
    Mississauga, Ontario, Canada
    Strategic and tactical leadership of 4 key centres of excellence... Shopper Marketing, Category Management, Customer & Shopper Insights and Pricing & Promotion.
  • Nestle Canada Inc
    Vice President, Channel/Category Sales Development
    Nestle Canada Inc Jan 2007 - Apr 2010
    North York, Ontario, Canada
    Led the Channel/Category Development function across all Nestle Canada divisions including Nutrition, Frozen Meals, Confectionery, Ice Cream and Beverages. Focus was on the development and execution of channel focused category strategies that would deliver accelerated growth and profitability for each division and the company as a whole. Led a team of over 40 associates across multiple disciplines including Channel Development, Category Management, Shopper Marketing & Activation and Pricing/Trade Marketing.
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  • Nestle Canada Inc
    Director, Channel Category Sales Development Ice Cream
    Nestle Canada Inc Jan 2004 - Jan 2007
    Northy York, Ontario, Canada
    Led the development and execution of a multi channel, business development strategy designed to deliver sustainable, profitable growth for the Nestle Canada Ice Cream division.
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  • Nestle Canada Inc
    Director, Customer Development
    Nestle Canada Inc Jan 2002 - Jan 2004
    Mississauga, Ontario, Canada
    Led the Costco customer business team in the achievement of the annual sales and profit targets across the entire portfolio of categories from Nestle Canada. Led the development of a joint business planning initiative to drive more innovation into the product pipeline while managing the day to day execution of the plan.
  • Nestle Canada Inc.
    Director, Category Management
    Nestle Canada Inc. Apr 2000 - Jan 2002
    North York, Ontario, Canada
    Set up the National Category Management function at Nestle Canada including the establishment of tools, automation and a formalized training program. Travelled to the UK, Australia and the USA as a part of an international team in order to benchmark global best practices and used these learning's to establish a whole new team and discipline as a part of the new selling organization.
  • The Nielsen Company
    Director, Sales Development Services
    The Nielsen Company Jan 1998 - Apr 2000
    Markham, Ontario, Canada
    Led the development of a regional Sales focused consulting group in support of customer specific business devleopment or Category Management initiatives. Was responsible for ongoing execution of Nielsen's Space Management platform (SpaceMan) while developing tools and training (Sales Force Acceleration). This program was locally developed and was primarily focused on improving the fact based selling skills of the typical key account rep within CPG. Key customers included Hostess Frito Lay, Nestle Canada and Unilever Canada.

Chris Rodkin Skills

Leadership Marketing Management Grocery Channel Key Account Development Key Account Management Retail Sales Market Planning Thought Leadership Start Ups Brand Equity Forecasting Sales Operations Business Development Market Research Competitive Analysis Promotions Strategic Planning Strategy Sales Management Business Planning Product Innovation Fmcg Customer Insight Trade Marketing Marketing P&l Management Strategic Sales Initiatives Pricing Strategy Cross Functional Team Leadership Business Analytics Segmentation Channel Marketing And Management Category Management Market Analysis Category Insights Shopper Marketing Customer Engagement Management Categorization Nielsen Marketing Strategy Consumer Products Sales Presentations Introducing New Products Pricing Marketing Research Selling Consumer Behaviour

Frequently Asked Questions about Chris Rodkin

What is Chris Rodkin's role at the current company?

Chris Rodkin's current role is President at BritOn Solutions Group Inc..

What is Chris Rodkin's email address?

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What are some of Chris Rodkin's interests?

Chris Rodkin has interest in Children.

What skills is Chris Rodkin known for?

Chris Rodkin has skills like Leadership, Marketing Management, Grocery, Channel, Key Account Development, Key Account Management, Retail, Sales, Market Planning, Thought Leadership, Start Ups, Brand Equity.

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