Chris Rodkin Email & Phone Number

Mississauga, Ontario, Canada

Strategic and tactical leadership of 4 key centres of excellence... Shopper Marketing, Category Management, Customer & Shopper Insights and Pricing & Promotion.

North York, Ontario, Canada

Led the Channel/Category Development function across all Nestle Canada divisions including Nutrition, Frozen Meals, Confectionery, Ice Cream and Beverages. Focus was on the development and execution of channel focused category strategies that would deliver accelerated growth and profitability for each division and the company as a whole. Led a team of over 40 associates across multiple disciplines including Channel Development, Category Management, Shopper Marketing & Activation and Pricing/Trade Marketing.

Northy York, Ontario, Canada

Led the development and execution of a multi channel, business development strategy designed to deliver sustainable, profitable growth for the Nestle Canada Ice Cream division.

Mississauga, Ontario, Canada

Led the Costco customer business team in the achievement of the annual sales and profit targets across the entire portfolio of categories from Nestle Canada. Led the development of a joint business planning initiative to drive more innovation into the product pipeline while managing the day to day execution of the plan.

North York, Ontario, Canada

Set up the National Category Management function at Nestle Canada including the establishment of tools, automation and a formalized training program. Travelled to the UK, Australia and the USA as a part of an international team in order to benchmark global best practices and used these learning's to establish a whole new team and discipline as a part of the new selling organization.

Markham, Ontario, Canada

Led the development of a regional Sales focused consulting group in support of customer specific business devleopment or Category Management initiatives. Was responsible for ongoing execution of Nielsen's Space Management platform (SpaceMan) while developing tools and training (Sales Force Acceleration). This program was locally developed and was primarily focused on improving the fact based selling skills of the typical key account rep within CPG. Key customers included Hostess Frito Lay, Nestle Canada and Unilever Canada.