Head of analytics and strategy for one of the fastest growing brands in franchising (system sales of $1.24B in 2024; growth CAGR of 16.7% during tenure). Have held a variety of progressive roles during 5+ year tenure influencing results across the business. o Led project for data driven menu pricing (using item level/location level elasticity and competitive data); rolled out to 77% of the system resulting in a 2.2% sales lift vs. control stores o Introduced and led the rollout of media attribution model to better inform buying and channel decisionso Overhauled analytics function with eye to strategic thought partnership (brought in team); launched new business intelligence tool to allow for real time dashboarding and embedded analysts in projects of strategic priorityo Led successful area developer buyback program by creating territory valuation methodology and target pricing ($50m+ in successful deals) allowing for an additional $7m+ in additional annual EBITDAo Helped drive investment and launch of convenience strategy during the COVID-19 pandemic and associated measurement of key performance indicators (increased 3rd party adoption 50%, digital sales mix 15% and average unit volumes by 20%+)o Worked with executive team to develop corporate vision and strategy, presenting data from a variety of disciplines to cultivate buy in across multiple stakeholders (franchisees and the Board of Directors)o Helped develop the brand’s first project management office and overhauled strategic planning framework (move from SMART goals to Objective & Key Result Measurement)

Served as the brand lead for our Massage Envy investment, leading development, mergers/acquisitions, and operational strategy. Headed the brand during a period of extraordinary growth, successfully growing the brand’s footprint and unit count by 125%. Intimately involved in all aspects of operations while fostering a success-oriented, accountable environment within the organization.o Managed the Massage Envy portfolio’s P&L, yielding 5%+ gross margin improvement via operational standardization and creation of additional capacity (overhauled scheduling to match demand)o Created and implemented robust integration plan (LOI through year one) that allowed for expedited on-boarding of new stores onto the company’s platformo Led diligence, valuation and integration of the group’s largest purchase to date (43 stores outside the group’s initial footprint)o Successfully led project to refresh our Human Resources team, creating improved processes, reporting and infrastructure to foster growth for further expansion (brought in HRIS, overhauled brand pay plan)

Lead for all Popeyes domestic and international marketing intelligence, serving as head of analytics and key thought partner to the Chief Marketing Officer/leadership team for global chain of quick service restaurants (~$3.2B in systemwide sales in 2018).o Reported and presented sales results, campaign and macroeconomic updates to the senior leadership team and franchisee advisory committeeso Lead and developed team of six that compiled market research/consumer insights, internal and competitive performance, market conditions and advertising buy/limited time offer return on investment to advise go forward strategyo Supported filed teams via ad hoc analysis and tool creation to aid decision making on a micro and macro level

Provided analytic review, decision support analysis and forecasting for a variety of roles across the $3B+ publicly traded business. Served as both on an on-site business partner for newly acquired businesses in the portfolio and as support for the brand’s sales channels.o Managed team of three responsible for month-end close and preparation of journal entries and balance sheet reconciliations for the brand’s multi-million-dollar agency loan and bonus programs.o Reduced sales and commission forecasting process time by half (championed new tool/upload process)o Support for Controls businesses during period of extraordinary growth (provided diligence for three different acquisitions, primary authorization support for purchase decisions for eight different business units)o Worked with audit team to develop accounting methodology for deferred revenue on service businesses, a first for the organization