As a results-driven Director of Digital Marketing Automation, I specialize in leveraging performance analytics to drive data-informed business decisions. With a keen eye for detail, I create comprehensive reports that provide actionable insights and measure the effectiveness of marketing campaigns. My expertise lies in building custom reporting dashboards that enable stakeholders to track key metrics and identify opportunities for optimization. By bridging the gap between data and strategy, I empower organizations to make informed marketing decisions that fuel growth and maximize ROI.

As the Chief Product Officer for SportsGamet a mobile fantasy sports application, I drive innovation and strategic vision to deliver a cutting-edge user experience. With our patentented drafting system and a proprietary ranking system that I personally developed, we continue to be a thought leader in the fantasy sports space. I spearhead the development, game mechanics and design for our application, ensuring it remains at the forefront of the industry. Leveraging my expertise in product management and user-centric design, I lead cross-functional teams to deliver innovative features and enhancements that engage and excite our user base. By combining my passion for sports with my deep understanding of technology, I am committed to delivering a seamless and immersive fantasy sports experience for our users.

As a Sr. Product Strategist who specializes in developer management, I have successfully led numerous initiatives, delivering exceptional results for large organizations across diverse industries including Shipping and Logistics, Traceability, Healthcare, Consumer Goods, Government, Pharmaceutical, Finance, and Mobile Gaming. With a proven track record of effectively managing complex projects from inception to completion, I possess a deep understanding of development lifecycles and the ability to drive teams toward achieving strategic objectives.Throughout my career, I have honed my skills in agile methodologies, software development practices, and cross-functional team collaboration. Leveraging this expertise, I have consistently delivered high-quality solutions while adhering to project timelines, budgets, and stakeholder expectations. Alongside my team, I have delivered large enterprise software applications, custom eCommerce websites, web builds and mobile applications.My experience encompasses overseeing the entire project lifecycle, from requirements gathering and scope definition to wireframing, resource allocation, and delivery. I excel in creating and executing comprehensive project plans, defining project goals, and establishing clear milestones for development teams to follow. I am passionate about driving innovation, fostering continuous improvement, and staying abreast of emerging technologies and industry trends. By embracing new methodologies, best practices and tools, I ensure that projects remain at the forefront of technological advancements.As a leader, I prioritize open communication and foster a culture of collaboration amongst my teams. I believe that effective communication is the cornerstone of a high-performing team and a key driver of organizational success. By actively listening to team members, stakeholders, and clients, I ensure that their perspectives and insights are valued and integrated into the decision-making processes.

As a Sr. Product Strategist at OrionOne, I act as a linchpin between the development and product teams helping to create an innovative supply chain and logistics software solution from the ground up. Drawing upon my deep understanding of the industry and my strategic mindset, I collaborate with the product team to identify market needs, define product requirements, and shape the overall product strategy. By leveraging my expertise in enterprise and mobile development, I managed the development team in translating these requirements into a robust and groundbreaking web-based application.

•Analyzed data in order to draw statistical conclusions about multiple demographic groups and their remote working preferences •Produced research project on the culture of remote working and developed conclusions to assist marketing team with NW2W project•Worked on business to business demand generation programs for a global communication solution

•Spearheaded the design and implementation of the company Facebook, Twitter, Instagram, and YouTube pages•Focused on integration of all social media platforms to increase engagement with customers, suppliers, and Mastercraft Corporation

•Communicated directly with customers to resolve boat repairs and answer general questions via phone, email and in person•Created work orders for all repairs in order to increase productivity and insure proper service•Updated customers on new offers, repair progress and any issues that arose during service on their boats