Create and implement agile business processes for small to mid-cap businesses. Responsibilities include creating new programs for market penetration, sales strategy, sales training, sales recruitment, social media engagement, email marketing, website development, SEO and PPC services, affiliate programs, deep data analytics, data science, cloud systems integration, Salesforce.com development, Salesforce.com administration and database management.WINS• Full lifecycle marketing launch of consumer beverage brand with regional Anheuser Busch distributors, securing the best non-alcoholic brand launch in 50 years for 5th largest AB regional distributor with over 1100 locations in six months.• Salesforce CRM implementation and configuration for national commercial cleaning company with over 30 franchised offices resulting in 40% time reduction in data entry and time-to-bid for sales teams.• Salesforce CRM implementation and configuration for Healthcare tech start up resulting in double digit growth in sales appointments set within two weeks of launch.• Salesforce / Pardot implementation for hospitality vendor resulting in 50% reduction of support case turnaround time and 35% time reduction for completed installation projects.• Launch of multi-channel integrated sales strategy for professional soccer team resulting in record fan attendance to games.• Implementation of new sales training program for largest used car dealership in US recording record sales for multiple markets in 2010.

TabbedOut is the premier marketing and analytic platform built exclusively for the hospitality industry. We allow our merchants the ability to accept mobile payments seamlessly integrated into their POS system.Managed team of seven, with full responsibility for P&L, marketing strategy, advertising, channel partner development, digital advertising, SEO, website content, social media, public relations, promotional events, executive and investor reporting.WINS• Doubled consumer usage on a per venue basis• Increase for repeat consumer usage by over 150%• Introduction of new consumer acquisition campaign driving 70% increase in consumer signups• Integrated 3 database systems with Salesforce.com to provide mobile application platform, operations, sales and account management transparency and data synchronization.

Naturally Fit is a leading fitness media company boasting the Naturally Fit Games and North America's largest fitness modeling agency, Naturally Fit Agency.Designed and executed regional sales promotions, brand marketing and online marketing campaigns for sister companies with a combined annual revenue of $7 million. Managed a team of six sales executives and four sales consultants with full P&L responsibilities for all sales and marketing activities. Developed all new IT systems and marketing automation programs from the ground up.WINS• Increased year over revenue by 320% for Naturally Fit.• Designed and implemented new cloud based IT sales and marketing systems (including Salesforce.com) to decrease sales labor costs by $250,000 per year (25% total labor cost savings).• Grew Naturally Fit Magazine subscriber base from approximately 3,000 to over 32,000 in less than one year.• Managed development team to create all new marketing materials, websites and mobile apps for both Naturally Fit and EcoCare, resulting in a combined 350% increase in revenue.

Managed the development and sales of franchises for Canada’s largest casual dining chain. Territory included the western United States, Alaska, Hawaii, and Mexico. Implemented sales and marketing programs to attract operators and investors with net worth’s exceeding 20 million to invest in Boston Pizza franchises.WINS• Increased number of new franchise locations by 20% in designated territory.• #1 in total franchise sales in 2008 for entire company.• Reduced costs of acquisition for new franchise owners by 60% through new sales and marketing campaigns.

Provided real estate marketing and brokerage services for sales, acquisition, disposition, and repositioning of commercial properties for major retail brands. Managed client base of more than 10 national retail chains for commercial real estate services in Southern California. Provided asset management services for national retailers, retail developers, and investors.WINS• Increased real estate sales price average by 20% for investment client properties.• Reduced costs of marketing for investment properties by 30%.• Grew client base for brokerage firm by 300%.• Increased preferred broker network for firm by three fold resulting in reduced marketing expenses and higher total sales revenue for retail properties.

Provided commercial architectural services for architectural firms in the retail and shopping center industries. Responsibilities included conceptual design, entitlements, city planning and zoning permits, rezoning hearings, construction documents, revisions, and on-site construction management. Clients included Bank of America, Vons, Safeway, Albertsons, Carl’s Jr., Cheesecake Factory, Roy’s, Nestle Toll House, Hot Dog on a Stick and Tesco.RESPONSIBILITIES• Project management contractor for commercial, residential, and landscape design projects (project based – part time).• Architectural Firms: Jallali & Griffin Architects, James Gartner & Associates, and Gensler• Assembly of construction documents and city approval overview for more than 30 HDOS projects across the nation.• Extended architecture services for design development, construction documents, city permitting, re-zoning meetings, and client presentations for retail buildings – to include freestanding pad sites, in-line mall spaces, and end cap locations.

Primary owner of two (3) coffee shop kiosks located at the University of California Irvine campus and private business park in Irvine, CA. At the time, we were the only private (non corporate) food service provider in the entire University of California system. The store offered a variety of Deidrichs™ coffee drinks, as well as bakery goods, soft drinks, juices, sandwiches, fruit, ice cream, smoothies, chips, and candy. RESPONSIBILITIES• Owner and operator of two (2) small coffee shops on the UCI campus.• Employ one (1) full time manager, eight (8) full time employees, and twenty two (22) part time employees.• Owner duties include bookkeeping, inventory, ordering, human resources, training, special events planning, and group catering sales.• Maintain daily sales of $4,000 plus per kiosk on average.