SCHERMER leads B2B brands from Relevance to Revenue. Combining research & analytics, branding & UX, digital & demand, and content & connection capabilities, we create meaningful buyer experiences and measurable business results. Since 1997, SCHERMER has created relevance + revenue for :: • B2C 4 B2B:: Best Buy Ads, Best Buy Business, Capella For Employers, Red Wing For Business, Logitech For Education, Mayo Clinic Labs, StarTribune, and many more• Business Services:: ADP, Capella for Employers, Thomson Reuters • Facilities + Home:: Dude Solutions, Entrust, HID, Honeywell, Logitech, Resideo• Fin Tech + Services:: Deluxe, Digital River, FIS, Piper Sandler, U.S. Bank• Food:: Cargill, General Mills Foodservice• Fleet, Logistics + Transportation :: C.H. Robinson, Element Fleet, GE Fleet• HR + Benefits:: ADP, Blue Cross & Blue Shield, Capella University, Ceridian, Pearson VUE• IoT:: Digi, Eaton, GE, HID, Honeywell• Manufacturing + Industrial:: Cargill, Dupont Water, Eaton, GE, H.B. Fuller, Pentair, Stratasys• Medical + Lifescience:: Ecolab Life Sciences, Mayo Clinic Laboratories, Solventum (3M)• Safety + Industrial:: Red Wing Shoe Co. • Tech/Software:: Digi, EarthDaily Analytics, HID, Logitech, Pearson VUE, SAP, Teradata, Thomson Reuters, Vervint, a leading Quantum computing company• Water, Power, Sustainability:: Ecolab, Dupont Water, GE, PentairSCHERMER is known nationally as a top B2B agency + locally as one of the best places to work.• ANA's Business Marketing, Agency of the Year – Finalist :: 2014, 2017, 2019, 2020, 2023 & 2024• Chief Marketer 200: Top 25 B2B Brand Engagement Agency :: 2019, 2020, 2021, 2022, 2023 • Minnesota Business Magazine Top 100 Co's to Work For• B2B Marketing :: Top 35 US Agency

Speaker + writer on B2B marketing innovation, branding, product launches, social media and content marketing. Particular focus on why + how B2B companies must build Buyer-Driven Brands + experiences.Dynamic speaker with experience presenting at conferences / events, including:B2BOnline, Chicago 2019:Relevance to Revenue: How Buyer-Driven Experiences Create Business-Driving ResultsMinnesota Marketing Summit, 2017: "I got the most out of the content marketing and brand sessions – not saying that just because you were part of them! Really made me think about what we are trying to achieve at [my company].""You were exceptional as the moderator – you have a real talent for making the discussion come alive. Well done!""Great program today. Enjoyed you as a panelist. Really admire your facilitation skills. You made it look effortless. You also ask some really tough (but good) questions. Gave me a lot to reflect on."ANA's Business Marketing Midwest Conference, 2017: "You were definitely the star performance on that day!"AAF, Central MN"Great preso at the conference last week. I was intrigued at the approach your company takes with B2B companies in regards to the buying process. Again, it was great insight and I enjoyed your presentation."MN AMA Annual Conference: Highest rated speaker (100% satisfaction score). "I really enjoyed your session at MN AMA. By far the most helpful and practical tips and advice of all the sessions I attended. Thanks!"BMA Colorado: "[We] received several great comments about your presentation; sharing the client/agency approach you deployed in your work... the content you were able to share with us about the case study and results you have achieved to-date was exceptional. And, speaking of results – you really delivered for BMA Colorado! Your overall score was 4.85 (based on a 5pt scale) -- our highest score this year! We have added you... to the BMA International Speakers Bureau with our best recommendation."

The 2016 Digital B2B Collaborative spent a year examining the increasing impact of digital, social, and mobile on small & mid-sized business buyers, exploring how new paradigms redefine behavior and shape the B2B decision-making process. Building on the insights gleaned from past Digital Consumer Collaboratives, we dove deep into the relationship between Enterprise brands & small businesses, discovering and documenting the most effective approaches to engage today’s B2B buyer. The year-long B2B Collab kicked off in 2016 with co-partner Stone Mantel and charter members 3M, Fifth Third Banks, Coca-Cola, American National Bank of Texas, and TE Connectivity. More info @ http://www.thecollaboratives.com .

Managed retail marcom programs for Minneapolis & Florida divisions, then SE Region of Supervalu, supporting IGA and Supervalu retail formats. Youngest divisional advertising manager in company history.