Christoffer Mannix Schlarb was recently in Jamaica checking out the vibes and seeing how his label Dubshot Records can develop its artistes and products.“Dubshot was started as an outlet for my own musical projects and those from my friends. The focus was mainly on the diaspora and artistes influenced by reggae. It then evolved into more of a hybrid label trying to release crossover tracks and collaborations,” he told the Jamaica Observer. “It wasn't until I left Warner Music that it really started to take its present form, when we started working with Madhouse Records and Inner Circle and Jacob Miller's catalogue.”According to Mannix, the aim of his company is to “take the music from the streets to the suites. We try to take a holistic approach towards marketing a record and work seamlessly with an artiste's or label's team.”Dubshot Records is based in New York City. To date, it has worked with veteran band Inner Circle, ragamuffin star Half Pint, as well as dancehall acts Cham, Chi Ching Ching, Masicka, and Khalia. His interest in reggae developed at an early age.“I grew up listening to Bob Marley and as I got into junior high school I would listen to a lot of hip hop and was exposed to dancehall artistes like Cutty Ranks and Super Cat. I also play guitar and bass, so I have jammed with a lot of reggae bands through the years. In the Kingston dancehall’s is where I found alot of inspiration. At night we would go to the differentparties and that's where I really caught the fever for reggae and dancehall music,” he related.At Interscope Records he worked in radio promotions. Moving to Warner Music Group/Ryko he was senior director of digital sales and marketing. In two stints at VP Records, He was director of publicity/promotions and director of digital and new media.