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A dynamic, well-rounded brand manager with expertise in developing, launching, and managing winning products, brands, and strategies. Highly analytical and innovative thinker with a Master’s degree in Business Administration (MBA).Specialties: Product management, product development, product innovation, competitive analysis, process analysis, brand management, automotive, sales and trend analysis, forecasting
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Product ManagerSugar Foods LlcBoston, Ma, Us -
Marketing ManagerConcord Foods Nov 2015 - PresentBrockton, Ma, Us -
Associate Global Brand Development Manager - MarvelHasbro Aug 2012 - May 2015Pawtucket, Ri, UsWorked closely with cross-functional team (design, engineering, packaging, QA, legal, finance) to manage product development of multiple Marvel brands, ensuring products set retailer shelves on-time and within budgetDeveloped multi-year road map and strategized a strong product line for the Marvel Collector line, driving an expected 56% YOY growthPartnered with design and packaging team to ideate, test and deliver innovative product line that exceeded budgeted revenue by 85%Championed a price increase to senior management and managed a new strategy involving revised premium packaging, resulting in a 146% increase in revenue to a collector product lineEvaluated and edited marketing communications in collaboration with regional marketing teams, ensuring brand tone remained consistent globallyMaintained constant and effective dialogue with Marvel, Universal Studios, and Lucas Film licensor partners, ensuring timely approvals of marketing communications and product development milestones Conducted competitive analysis, identifying white space for the Marvel brand to introduce innovative product for 2016+ -
Associate Global Brand Manager - TransformersHasbro Aug 2011 - Aug 2012Pawtucket, Ri, UsDrove the execution of package inserts for global use, a first in Transformers brand history, that contained codes to be used with an online game supporting the new Bot Shots product segment. Performed competitive and brand performance analysis, identifying key segments for the Transformers brand to target for growth.Led project for packaging variations of Transformers products to the UK. -
Client AdvisorBmw Peabody Jan 2011 - May 2011Managed multiple clients and departments to provide superior customer service before and after sales. Closed four sales first month, increasing an average of 25% per month, while maintaining excellent customer survey ratings.
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Independent ConsultantAutobahn Performance Inc. Aug 2008 - Jan 2011Peabody, Ma, UsDesigned and distributed online customer service survey to understand current customer service satisfaction after each visit.Maintained and built customer information database for future targeted promotional use.Analyzed operational performance of shop, recommending procedures to increase efficiency, reduce cost, and drive sales. -
Operations And Product Development InternAdvanced International Multitech Co., Ltd Jun 2009 - Aug 2009Identified cost savings in southern China factory through lean manufacturing practices by initiating study, researching opportunity, developing models, and quantifying results of golf club head casting process. Conducted client research to help identify key areas of opportunity in product development and operations process, then reporting key findings to senior management.
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Founder, Chief Product DesignerRadiant Automotive Engineering, Llc. Sep 2006 - Jun 2008Designed automotive safety and performance products for Volkswagen and Audi vehicles. Developed solid relationships with suppliers and manufacturers for product materials to ensure product specifications.Tested prototypes in garage, on road, and at track for durability and ease of use. Marketed and sold products via social networking on Volkswagen enthusiast online forum.
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Automotive TechnicianAutobahn Performance, Inc. Jun 2002 - Jun 2008Advised and collaborated with customers on vehicle dynamics trackside and served as pit crew.Provided excellent customer service, repairs, and vehicle modifications through extensive customer interaction.
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User Interface Research InternLycos, Inc. 2001 - 2001Partnered with design and product teams to assess product’s ease-of-use.Participated in Network Design meetings discussing style guide use and company-wide implementation.Conducted user eye-tracking to identify the quickest route through website, sharing results with team to improve browsing experience.
Chris Chen Skills
Chris Chen Education Details
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Babson F.W. Olin Graduate School Of BusinessEntrepreneurship -
Benjamin Franklin Institute Of TechnologyAutomotive Technology -
Tufts UniversityPsychology -
Keith Country Day School
Frequently Asked Questions about Chris Chen
What company does Chris Chen work for?
Chris Chen works for Sugar Foods Llc
What is Chris Chen's role at the current company?
Chris Chen's current role is Product Manager.
What is Chris Chen's email address?
Chris Chen's email address is ch****@****ail.com
What is Chris Chen's direct phone number?
Chris Chen's direct phone number is +150858*****
What schools did Chris Chen attend?
Chris Chen attended Babson F.w. Olin Graduate School Of Business, Benjamin Franklin Institute Of Technology, Tufts University, Keith Country Day School.
What skills is Chris Chen known for?
Chris Chen has skills like Competitive Analysis, Product Development, Product Management, Entrepreneurship, Market Research, Process Improvement, New Business Development, Brand Management, Marketing, Cross Functional Team Leadership, Sales, Marketing Strategy.
Who are Chris Chen's colleagues?
Chris Chen's colleagues are Asal V, Martha Zamago, David Ndiema, Dwain Ballinger, Anil Navgire, Edy Ashour, Bruce Larry.
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