Chris Severs ⭕️🇨🇦 Email & Phone Number

Vancouver, Bc, Ca

San Ramon, California, Us

AMF Media Group is one of the fastest-growing marketing and communications agencies in the nation. It is a full-service, one-stop agency with a client list that includes top brands in the state of California, across the U.S. and Canada. With a team of highly passionate media minds, we enable our clients to achieve meaningful consumer connections and actionable brand insights amid a rapidly changing media landscape. A veteran to the online space, Chris has enjoyed more than 20 years of media and Internet marketing leadership experience, holding professional accreditations from The University of BC, The BC Institute of Technology, The Trade Desk and Internet Advertising Bureau. Chris brings exceptional experience and strategic insight to client marketing initiatives, blending data science with how humans experience the web. He engages client campaign strategy and optimization efforts, along with partner development and market trend analyses to blend highly efficient, successful online strategy with award winning Public Relations and Creative expertise to ensure consistent, increasing revenues and success for clients and partner agencies. Category & Brand experience spans national, regional and local and includes Real Estate Development, Technology, Legal, Education, Entertainment, Financial Services, Health Care, Insurance, Military, Nonprofit, Packaged Goods, Spirits, Sports Marketing, Non-Profit, Telecommunications and Agency Partnership Programs.

NichePlus Digital, Inc. are media strategists with expertise in managing data technologies within the Programmatic and RTB (Real Time Bidding) digital space. We further enhance traditional media assets by incorporating Streaming Audio (Spotify, Pandora, iHeartRadio, etc) and Addressable (OTT) / Connected TV Environments through our Partnerships with Sony Pictures Television and their streaming app, CRACKLE and other major players including Hulu, Roku, Samba TV and TubiTV. Responsibilities: Oversaw & assisted in the development of all NichePlus Digital Trading Platforms, Sales Processes & Business Development / Client Relationship Growth. Responsible for overall client digital strategy, CRM data integrations & campaign optimization reporting, analysis and review to ensure long-term campaign and client success growth. Assisted in the selection and hiring of key digital ad operations staff, and further supported the acquisition of NichePlus Digital by AMF Media Group of San Ramon, CA

Consulted with business owners and digital advertising agencies to help navigate the competitive world of digital media, created powerful online presences across premium web destinations, and had some fun doing it! Responsible for achieving $7 Million in annual digital display, including mobile web/app programs, advanced audience targeting capabilities and social media fan-gated applications.Held responsibilities in securing strategic partnership programs with Yahoo! Canada, Centro Solutions and others, helping ensure their immediate success, as well as providing digital business consulting to Postmedia clients in the areas of SEO, Website/Mobile Site Design, Search and traffic generating programs.

Managed over $1.5 Million of digital, print and magazine-based advertising revenues in the Fraser Valley Territory for Vancouver Sun/Province and Postmedia related clients.This included direct sales to local businesses as well as locally-based advertising & digital media agencies.

Paris, Fr

Sales Manager for a team of 10 business development representatives. Core focus was to increase penetration of new corporate accounts while lifting service levels of existing key clients.

Managed over $2.5 Million in national & local online advertising business to the superpages.ca web directory. This included national sales to agency clients, CMR's (Certified Marketing Representative Agencies) and multi-market clients, in addition to local advertising clients.Further assisted all Business Development & Management Teams develop strategic digital client recommendations and corporate strategy to drive incremental revenue and maximize client media investments

Internet Directory Management, building awareness & traffic for advertiser base on Canada's largest online business directory. Worked with national agencies and CMR's (Certified Marketing Representative Agencies) to develop annual media campaigns for national clients.

Certificate, Programmatic / Rtb Media Buying, Digital Marketing

Certificate, Mobile Marketing

Certificate, Search Engine Optimization

Certificate, Paid Search Marketing

Certificate, Interactive Marketing & Online Advertising

Certificate, Internet Marketing

Bachelor Of Technology, Business Administration

Bachelor Of Arts, Psychology, Geography, English