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A technology entrepreneur, business leader and start-up specialist who has founded, managed, developed and sold a number of B2B and B2C web, technology and gaming businesses. Particularly specialised in gaming, sports betting, business to consumer operations, development of technology systems / platforms, marketing and management of high growth businesses. Previously MD of Betfred.com one of the UK's most respected sports betting and gaming brands and responsible for the strategy, operations and development of the rapidly growing digital business. Founder of Penn Interactive during a four year role at Penn National Gaming managing the strategy and development of sports betting and igaming operations across the US.At Million-2-1 pioneered mobile gaming - inventing and patenting the reverse auction concept which acquired over 3 million customers and developed / marketed IGT slots content via B2B and B2C channels.Million-2-1 was acquired by IGT in June 2008. Prior to Million-2-1, was the founder and CEO of Eunite limited, a large web development business which focused on clients in retail, sports and gaming which was acquired by N Brown PLC. Most recently, President and founder of Penn Interactive Ventures a subsidiary of Penn National Gaming (PENN) which is the largest regional casino and horse racing operator in North America. PENN operates around 40 properties in 18 US states, and features approximately 50,000 gaming machines, 1,200 table games, 9,000 hotel rooms. Penn Interactive Ventures has offices in Philadelphia, Las Vegas and San Francisco. The role included creation of profitable social casino and horse racing platforms, development of sports betting strategy and partnerships and implementation of sports betting and igaming products in a number of early adopter states across the US. The role also included the recruitment and subsequent transition/handover to a new management team at Penn Interactive prior to return to the UK in 2019.Has been at the forefront of gaming, technology and mobile gaming products and operations. Key experience includes funding, sale and acquisition of businesses, team and business building, strategic partnerships, digital marketing and international development in Europe, US and China.Interested in funding, development and mentoring of innovative and new start-ups and the development of new products and markets..
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EntrepreneurVarious Mar 2011 - PresentInvestor and advisor in a number of startups, gaming and tech companies.
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President And FounderPenn Interactive Jan 2015 - Feb 2019Philadelphia, Pennsylvania, UsPenn National Gaming owns, operates or has ownership interests in gaming and racing facilities with a focus on slot machine entertainment. At September 30, 2014, the Company operated twenty-six facilities in seventeen jurisdictions, including Florida, Illinois, Indiana, Kansas, Maine, Massachusetts, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, Ohio, Pennsylvania, Texas, West Virginia, and Ontario. At September 30, 2014, in aggregate, Penn National Gaming’s operated facilities featured approximately 31,000 gaming machines, 760 table games and 3,100 hotel rooms. Penn recently acquired the Tropicana in Las Vegas and now operates two resort casino's in Nevada and in 2015 also acquired PSG which operates a large slot route business in Illinois.Penn Interactive Ventures is a new business unit with offices in Conshohocken near Philadelphia which is focused on rapidly developing all aspects of I-Gaming for Penn National Gaming. Launched www.hollywoodcasino.com social casino online and via mobile apps and channels and developed products and opportunities in the social, sports betting and real money space.In August 2016, Penn Interactive Ventures acquired Rocket Speed (Rocket Games) the number one developer of stepper social casino games with offices in San Francisco and Las Vegas. This was followed by acquisition of Absolute Games (bingo) and development of multi skin strategy and partnerships for sports betting across the US. Was heavily involved in development of sports betting and online gaming legislation in Pennsylvania working with government, legal, industry and commercial bodies. -
Managing DirectorBetfred Digital Mar 2011 - Aug 2014Birchwood, GbBetfred is the World largest independent bookmaker with around 2,000 shops in the UK and acquired the Tote from the UK Government. Responsible for the development and operation of the online business at Betfred.com based in Gibraltar, Manchester, Wigan and Warrington which included building significant teams, operations and products and creation of successful standalone spin off businesses including Moneta (affiliates) Active Win media (marketing) and Degree53 (mobile and web development).During the 18 months up until September 2014, Betfred.com generated £ 1.9 Bn in gaming turnover of which around 70 percent was developed via mobile channels and products. -
ChairmanTheeword Aug 2010 - May 2012Manchester, Greater Manchester, GbA leading SEO and PPC marketing company specialising in gaming and FMCG sectors. -
Senior Vice PresidentCre8Ive Group China Mar 2010 - Mar 2011Cre8ive Group is a conglomerate based in China with interests in mining, commercial property, agriculture, technology, media and telecoms. IW Technology builds and operates loyalty and lottery management systems for the China Welfare Lottery.
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General Manager Remote GamingInternational Game Technology (Igt) Jun 2008 - Mar 2010London, GbThe development, operations and marketing of mobile and web casino games based on famous IGT brands such as Rainbow Riches, Cleopatra, Elvis, Davinci Diamonds. The games are marketed direct to consumer via Kerching.com and via B2B relationships with partners such as Sky, Rank, Virgin, Paddy Power, William HIll and Betfred. -
Ceo And FounderMillion-2-1 Mar 2003 - Jun 2008GbMillion-2-1 was the UK's largest mobile gaming business and was responsible for the invention of the reverse auction concept (lowest unique bid) which was rolled out in many countries including UK, US, Australia and China. Million-2-1 also developed mobile casino and slot games based on brands such as Rainbow Riches, Elvis, Monopoly, Wolf Run and Cleopatra and marketed products direct to consumer and via partners such as MUFC, Talksport, ITV, Channel 4, EMAP, LFC, Arsenal, Guardian Media, Trinity Mirror, Orange, O2 and Vodafone.Million-2-1 was acquired by International Game Technoligy (IGT) in June 2008. -
Managing Director (Eunite)N Brown Plc Aug 2000 - Sep 2002N Brown PLC is one of the UK's largest distance shopping companies operating catalogue and e-commerce sites for fashion brands including SimplyBe and Fashion World.
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Non Executive DirectorFourth Hospitality Aug 2000 - Aug 2002Austin, Tx, UsThe leading provider of cloud based end to end hospitality systems for customers such as Hilton, Subway, Wagamama and Marstons.Acquired by ECI partners in 2011. -
Ceo And FounderEunite Limited May 1999 - Aug 2000Eunite was an internet startup funded by 3i which pioneered and developed web and e-commerce sites for customers such as Liverpool FC, Everton FC, MUFC, Toysrus, BT, ITV/Granada, Pets at Home, Littlewoods and Stanley Leisure.Eunite was acquired by N Brown PLC after only 60 weeks of trading.
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Senior Vice President / FounderSportal Mar 1998 - May 1999Sportal was a well funded and high profile internet start-up which developed and operated sports based web sites and technologies working with partners such as Ferrari, Juventus, PSG.
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Partner PrincipalDeloitte Aug 1989 - Mar 1998Worldwide, OoHeaded a team in IT consultancy delivering large IT projects for customers such as Morgan Stanley, Merrill Lynch, Bank of Japan, NatWest, British Gas, MoD, William Hill, Ladbrokes, United Nations, Jockey Club, RHT, British Rail, WH Smith, BA, Vodafone. -
It AnalystBritish Aerospace Jul 1987 - Aug 1989Awarded university sponsorship from British Aerospace and developed database systems to support the operations of the Tornado military aircraft in the UK and Saudi Arabia.
Chris Sheffield Skills
Chris Sheffield Education Details
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University Of Central LancashireBusiness Information Technology
Frequently Asked Questions about Chris Sheffield
What company does Chris Sheffield work for?
Chris Sheffield works for Various
What is Chris Sheffield's role at the current company?
Chris Sheffield's current role is Entrepreneur.
What is Chris Sheffield's email address?
Chris Sheffield's email address is ch****@****ing.com
What is Chris Sheffield's direct phone number?
Chris Sheffield's direct phone number is +161037*****
What schools did Chris Sheffield attend?
Chris Sheffield attended University Of Central Lancashire.
What are some of Chris Sheffield's interests?
Chris Sheffield has interest in Animal Welfare.
What skills is Chris Sheffield known for?
Chris Sheffield has skills like Sponsorship, Start Ups, Mobile Games, Ppc, Strategic Partnerships, Telecommunications, Entrepreneurship, E Commerce, Mobile Devices, Casino, Management, Sports.
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