I consult for businesses in sport and entertainment looking to use next generation technology to create new products and services their fans love. Teams-sponsors-brands. I bring 25 years of experience running TV channels and award wining digital platforms for brands like MTV.Recently completed a Wharton School 'Business in the Metaverse Economy’ course. Now put that theory into practice, leading ground-breaking web3 projects for European football teams, McLaren F1 Racing working and sponsors such as Tezos and Binance.What’s my story?Most of my career has felt ‘like play’. Not a proper job. Bridging the worlds of sport, entertainment and culture. It's my sweet spot.I’m a hybrid creative and commercial guy who’s a marketeer at heart; good at leading teams to embrace digital transformation and deliver content-led platforms, experiences and products that deliver commercial value.Innovation has always been at the heart; thinking ‘what’s next’, how to develop disruptive initiatives that audiences crave that open the door to commercialisation through advertising, sponsorship, e-commerce, subscription, licensing….• For media companies - such as United News & Media where I built a $150m valued digital start-up and MTV where I led award winning channels and interactive TV services, international development and was MD of Digital in its heyday of innovation• For entertainment businesses - such as Universal Music and F1 Mgmt where I oversaw the launch of one of the biggest global branded content platforms for F1 Rocks, a 172-country tv and digital distribution platform• For brands - such as Diageo, Unilever, Puma, Barclays - where I’ve managed dozens of international branded content campaigns that amplify football and F1 sponsorshipsAnd on the journey, (excuse the humblebrag, but c'mon, it is LinkedIn), I’ve picked up a dozen or so awards including:- BAFTA for Innovation, as MD of Digital, - Edinburgh TV Channel of the Year, as Vice President of Programming, - Broadcast Award for Best Programme, as Vice President, International DevelopmentEmbracing the ’new’.Reach out if you’d like to chat. I do love a good chat..Specialities: Delivery of revenue-generating #digital projects, Development of #entertainment platforms that expand the appeal of #sport and #music, #web3, #metaverse, #production, global distribution, team leadership, #innovation, #brandedcontent, #digitaltransformation, #community development, #strategy, #contentmarketing