Chris Silcox Email & Phone Number

Encinitas, California, United States

Encinitas, California, United States

• Support internal marketing team with creative direction and design across a variety of digital and print projects including Powerpoint presentations, illustrations, flyers, brochures, logos, conference signage, business cards, T-shirts, etc.• Work closely with state & local clients for branding, infographic, flyer, brochure, and website needs.• Design multipage InDesign layout templates and implement design and content changes for time-sensitive requests for proposals.

San Diego, California, United States

• Design for a blend of digital and print channels, including web, social, business cards, infographic one-sheeters, and marketing collateral. • Interface with client frequently and work through multiple rounds of feedback and support.

San Diego, California, United States

Manage digital, search, and social campaigns for vendors that co-advertise with Petco through the PAW program ($60M annual budget). • Ensure high ROAS performance by implementing strategy, creative direction, and timelines. • Responsible for creating, influencing, and tracking all creative requests. Work closely with creative team to share and QA media specs. • Provide creative direction and ad copy when working with high-impact ad placements.

Greater San Diego Area

Execute digital (display, native, video, connected TV, streaming audio, rich media, and YouTube) and traditional (TV, radio, out-of-home, point-of-sale, and point-of-care) media campaigns for 20+ national and local brands annually. • Plan, buy, build, launch, optimize, and analyze programmatic media in the Basis DSP. Continue to outperform industry and agency-facing benchmarks across KPIs. • Build relationships and secure media buys, private marketplace deals, or third-party data with data partners and media vendors to diversify targeting and channel activation capabilities. Regularly meet to discuss media needs, optimize campaigns, and view demos.• Reach highly targeted audiences with a mix of demographic, geographic, contextual, behavioral targeting tactics. Find innovative ways to reach youth and protected audiences like LGBTQ+ and AI/AN.• Develop and present strategy, tactical and campaign report decks to clients.• Manage and reconcile media budgets ranging from $20,000 to $50,000,000 annually per client. Approve, track, and submit invoices.• Train internal teams and clients on media environments and best practices. Provide creative direction to concepts and assets depending on channel, ad type and past performance.• Conduct A/B tests to gain audience insights and inform future creative.• Manage projects and timelines via Teamwork, Slack, and Gmail.• Attend webinars and read relevant articles to stay ahead of industry trends and best practices.

Greater San Diego Area

Greater San Diego Area

Bloomington, Indiana

Managed the Monroe County Community School Corporation (MCCSC) account and executed unique communication plans.• Managed team of 5 and delegated tasks and responsibilities to each individual. Led communication with clients and ensured that the team provided high quality deliverables on time.• Standardized client’s video content by creating customizable Premiere Pro templates with branded intros/end tags, transitions, audio and color/text guidelines to be utilized in all future videos.• Worked closely with high school principals to implement social campaigns, gather content by interviewing students, and build out editorial calendars. • Developed and presented marketing plans and reports to the MCCSC School Board.

Bloomington, Indiana

• Hosted a weekly radio show with good conversation and even better jams

Los Angeles, California

• Created shareable animation videos, wrote post copy, and curated articles for social channels.Utilized Hootsuite to schedule social posts across channels 2 weeks in advance. • Analyzed performance and provided weekly reports and insights to supervisor.• Promoted video content by creating and sharing gifs on Twitter and influenced design strategy on Instagram.• Conducted a live Q&A with Rainn Wilson on Snapchat.• Responded to questions and comments and continued constructive dialogue with users on social channels.• Produced and helped film a SoulPancake “Man on the Street” video. Reached over 33,000 views on YouTube.

Bloomington, Indiana

• Maintained, organized and contributed to the photo archive by photographing exhibits, families, and events. • Created short-form and donor-facing videos to promote upcoming events, exhibits, and sales.• Helped plan, organize and build out each page of the new website using WordPress. Selected each image and video and wrote site copy utilizing organic keyword research.• Designed flyer and bulletin assets for promotions.• Executed social media campaigns and managed community dialogue in comments and direct messages.

Escondido, Ca

• Created and analyzed SEO strategies; wrote content for website considering keywords and brand standards.

Bachelor'S Degree, Telecommunications

Education record