Chris Spavin Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

· Develop and execute the annual marketing strategy and plan for KPMG's AI & Data Solutions business, aligned with business priorities and revenue growth objectives.· Oversee the execution of the marketing plan, ensuring that all activities are on track to meet or exceed goals.· Manage and optimize marketing budgets to maximize return on investment.· Lead the development and implementation of marketing campaigns across multiple channels, including digital, social, email, and events.· Leverage market and client data to create compelling positioning for new AI solutions and products, ensuring alignment with market needs and customer pain points.· Track and analyze marketing campaign performance, using data to inform future strategies and tactics.· Co-chair the firm's internal Marketing & Communications AI Council to develop and deliver specialized AI training programs, empowering our team to leverage AI tools to drive results, responsibly. · Cultivate strong relationships with global counterparts, fostering collaboration and knowledge sharing to advance AI adoption across the firm.

Toronto, Ontario, Ca

· Led strategic competitive intelligence projects: Conducted in-depth research and analysis of competitors, market trends, and emerging technologies to inform strategic decision-making.· Provided operational and tactical support to emerging products and services: Collaborated with cross-functional teams to develop and launch new offerings, ensuring alignment with market needs and business objectives.· Coordinated the marketing, external communications and internal marketing resources to drive alignment with business priorities: Ensured that all marketing and communications activities were aligned with the overall business strategy and objectives.· Spearheaded internal strategic communications and change management programs: Developed and implemented communication strategies to effectively engage employees and stakeholders during periods of organizational change.

Toronto, Ontario, Ca

· Led national marketing strategy, planning and tactical execution for KPMG's Advisory business in Canada including management consulting, risk consulting, deal advisory and digital solutions. · Led a team of five marketers, embedding a culture of testing, optimization and innovation across all paid, organic and internal marketing and partner channels.· Oversaw integrated marketing programs that build brand and generate demand in a complex multi-service, multi-product environment. · Worked closely with cross-functional teams - including brand, digital, analytics as well as solution and services leaders - to shape long-term goals, and provide visibility into marketing initiatives and strategy.

Toronto, Ontario, Ca

• Led the strategic planning and execution of national marketing for KPMG Enterprise, serving private companies, entrepreneurs and high-net worth business families, with a team of two marketers.• Championed demand generation campaigns and work with the business to convert leads to revenue. • Developed new product/service campaigns with internal and external activation programs, eg KPMG Family Office and KPMG Finance Plus (cloud bookkeeping services for SMBs) .• Oversaw major national sponsorships and partnerships.• Partnered with the firm's internal marketing agency to embed a digital-first approach. • Worked with global counterparts to align and amplify the KPMG Enterprise sub-brand. • Actively collaborated with regional colleagues in client delivery and field marketing. • Established and oversaw marketing program metrics and reporting systems.

Toronto, On, Ca

• Led planning and management of marketing and external communications for KPMG's Global Government & Public Sector practice, collaborating with executives, national marketing teams and business development professionals• Planned, executed and evaluated the annual thought leadership and content marketing pipeline, producing high quality research-backed whitepapers, blogs, video and graphics • Launched global multi-channel marketing campaigns that generated broad media coverage and trackable leads among target accounts• Established and enforced standards for KPIs and reporting that provided performance analysis, ROI and insights for all channels/tactics. Responsible for reporting to key stakeholders.• Managed executive and internal communication on behalf of global leadership, effectively engaging a network of consulting professionals in over 100 countries• Identified and maintained efficient working relationships with multiple vendors • Strengthened the marketing organization and built a culture of innovation and sharing• Guided the development of direct reports and mentees, including direction on primary projects, continuous feedback and career guidance.

Worldwide, Oo

• Established and led an internal social media agency, providing strategic guidance and support to internal marketing teams and partners.• Developed and implemented Deloitte's social media content and audience development strategy, resulting in significant growth in engagement and reach.• Collaborated with marketing and content teams to leverage digital and social channels for maximum impact.• Played a key role in the launch of a new corporate website, from content strategy to technical implementation.• Acted as a strategic advisor to service and industry practices, developing and executing successful digital marketing campaigns.• Spearheaded the launch and operationalization of email/marketing automation (Eloqua) across the firm.• Oversaw content strategy and development for all corporate social media properties, managing a community manager.• Provided thought leadership and best practices to teams across the organization.• Monitored industry trends, platform changes, and new products in the evolving social media landscape.• Conducted advanced social media monitoring and listening activities for the firm and its clients. clients.

Worldwide, Oo

• Acted as a strategic adviser to service and industry practices across the firm in developing, executing and evaluating social media campaigns. • Created and maintain a social media program in order to stimulate web traffic, brand awareness and create engagement opportunities for our senior leaders• Provided training to employees and leadership on how to use social media to expand their networks and influence to generate business.• Monitor social networks and related sites for potential threats and opportunities and respond accordingly• Executed organic and paid strategies using Facebook, Twitter, LinkedIn, YouTube and other social media platforms

Toronto, On, Ca

The Lavin Agency, one of North America's most prestigious intellectual talent agencies, represents an influential group of global thought leaders for paid speaking engagements. Managed a client list of approximately 100 companies, associations, and non-profits. Booked speakers/facilitators to help clients address challenges such as technology adoption, organizational effectiveness, business strategy, innovation, employee engagement, and marketing. Met first-year sales targets generating an average of $50,000 - $60,000 in revenue per month.

International advertising and editorial representative for Forbes Magazine, The New York Times and The Washington Post in emerging markets.Managed international advertorial projects in Lebanon, Azerbaijan, and Morocco, investigating foreign investment opportunities in the banking, telecommunications, energy, and tourism industries. Wrote editorial reports based on extensive country research and interviews. Recruited and managed local support staff in each country.

Gb

Funded by the UK Department of Business, Innovation and Skills, Enterprise UK promoted entrepreneurship and innovation skills and awareness on behalf of Britain’s four leading business membership organizations.Managed and grew the organization's social media channels and digital campaign tactics. Established partnerships with strategic partners to grow organization network and deliver 'Global Entrepreneurship Week' in 88 countries. Led regional workshops in the US, Belgium, France, Switzerland, China, Nigeria, South Africa, and Kenya to build relationships and train major stakeholders. Created and managed a semi-private social media network adopted by organizations in over 50 countries to facilitate collaboration and knowledge sharing. Organized events in partnership with the UK Department for Business, Innovation and Skills, and companies such as IBM, EY, Virgin UK, and non-profits including Junior Achievement.

Applied Ai Fundamentals, Machine Learning, Data Analysis & Visualization, Programming In R

Certificate In Digital Marketing Management

D&I Influencer And Foundations Certificates

Ba Hons, English, Political Science