Chris Stanco Email & Phone Number

New York, Ny, Us

Lead global subscriber engagement, retention and revenue for the Dow Jones portfolio of brands including The Wall Street Journal, Barron’s and MarketWatch.

Philadelphia, Pa, Us

Lead marketing and communications experience for all new customer relationships across entire Xfinity subscription line, including video, internet, and voice. Develop and execute personalized multichannel marketing campaigns through EM and DM, digital, SMS, video, and site to ensure optimal experience for new Xfinity customers. Direct responsibility and KPI ownership for onboarding new customers, including customer activation, product engagement, retention, revenue attach and upgrade. In 2021, became the go-to-market and marketing launch lead for the roll out of the first ever Xfinity loyalty program (Xfinity Rewards), spanning across entire base of 30 million customers, marketing channels, customer care and CRM integration. • Increased early life NPS through holistic, multichannel onboarding journey orchestration and experience. Constructed over 75 personalized and automated journeys to engage, educate, and welcome customers to Xfinity brand. • Progressed customer product activation and early-life product engagement for Xfinity's new flagship streaming device through build and launch of AI- and ML-based personalized web experience, with each customer presentment unique at one-to-one level, based upon real-time machine learning to drive most activation and engagement.• 2018 Remit Expansion: Oversaw and led all service-related communications and strategy for Xfinity brand supporting 32 million customers to drive higher NPS, increase digital contact share, and reduce churn, beginning in 2018, with examples that included programmer and content changes, major customer impacting account notifications, and device updates.• 2020 Remit Expansion: Gained responsibility in 2020 for all billing communication and journey strategy, which supported $50 billion in annual revenue - including promotional roll-off, personalized video bills, and digital migrations.• Manage internal team (senior director, director, managers), in addition to large external agency teams.

Plymouth Meeting, Pa, Us

Head of marketing department. Led all customer acquisition, retention, loyalty and CRM for Pet360 portfolio of brands, with full ownership of marketing budget and strategy and P&L. Oversaw Auto Ship subscription business to drive recurring revenue model on thousands of products and over 350 brands. Conducted “CLC” management to ensure efficiency and growth through all stages of consumer life cycle (acquisition, conversion, retention, and reactivation). Managed all consumer-based financial planning and KPIs, including discount and promotion spending, shipping revenue, subscription LTV and stick rate, and contribution margin. Guided team of ten channel managers and directors to enable true end-to-end customer experience, greater employee flexibility, and more growth and development opportunities for team.• Served as member of Pet360 executive team, helping in successful exit for PE-backed organization and developing into part of larger PetSmart team, after company acquired Pet360 in September 2014 for $130 million in cash and up to $30 million more in future performance-based payments.• Increased higher margin hard goods sell-through via successful positioning and launch of ability for customers to add “one-time items” to “Auto Ship” purchases.• Integrated in-house paid search functionality with PetSmart's paid search agency of record after successful exit and sale to PetSmart to save hundreds of thousands of dollars annually on service fees.• Developed first fully integrated marketing and finance performance snapshot, which resulted in full lockstep partnership with finance, to enable swift and efficient decisions on wide-ranging promotions, discounts, and shipping rates that team built into promotional calendars and launches.• Brought together CRM, retention, and customer acquisition successfully under one team remit for first time at company.

Plymouth Meeting, Pa, Us

Oversaw responsibility for all one-to-one consumer-facing marketing and messaging for Pet360 portfolio of brands. Leveraged and maintained marketing database in developing automated, personalized life-cycle marketing programs via e-mail, direct mail, website personalization, and “inbox” experience (samples, inserts). Established segmentation and communication cadence through profile characteristics, purchase and site behavior, demographics, and psychographics. Established and managed all promotions and offers for Pet360 properties, incorporating proper marketing channel and media mix online (e-mail, SEM, affiliates, display) and off-line (DM, print), while staying within discount and shipping thresholds to hit margin goals. • Managed company-wide top-line revenue forecast and adjustments, based off implemented promotions and projections.• Led Auto Ship subscription business, as well as loyalty program, to drive customer engagement and place customers into automatic repurchase pattern versus lower value one-time single purchases.• Performed customer lifetime value analysis to determine profitability of each customer segment and utilized data to increase retention and repurchase rates.• Oversaw team of two (senior marketing manager and e-mail marketing manager) and indirectly managed design team.• Generated largest single-day, week, and month of revenue for e-mail channel in history of company.• Achieved 47% increase in revenue for 2012, compared to 2011 for CRM channels. • Migrated ESP and CRM system to new platform, resulting in 50% savings annually on CPM e-mail delivery.

Fort Washington, Pennsylvania, Us

Held responsibility for all branded elements of Nutrisystem Men brand, including TV, online, CRM, print, and alternate media. Dictated new product and brand launch plan for 2011 Q1 diet season. Constructed comprehensive marketing road maps through all stages of consumer life cycle. Negotiated and landed sponsorship opportunities to put brand in forefront of target audience on national level, including NCAA Bowl Championship Series and National Championship.

Fort Washington, Pennsylvania, Us

Conducted strategic planning, implementation, and analysis of all touch points that drove consumer loyalty and subscription reactivation, with strong emphasis through online channel that utilized e-mail, landing-page optimization, user-driven web scenarios within ATG platform, and fully automated communication and CRM programs.

Fort Washington, Pennsylvania, Us

Directed entire e-mail marketing program to audience of 3 million program members. Increased overall order volume by 20%, earning Top Revenue Generation company award while increasing revenue per unit efficiency by 70%, open rate by 19%, and click-through performance by 17%.

Wilmington, De, Us

Directed e-mail marketing and affiliate program that focused on audience of 150,000 active customers. Increased affiliate sales by 25% in first six months.

West Chester, Pennsylvania, Us

• Supported the research and planning of all major sports related programming (NFL, NBA, MLB, NHL, NASCAR) in a cross functional role integrating Merchandising, Marketing, Programming, Legal, Information Services and the On-Air Hosts.• Performed projects on market research, product development and competitive intelligence.

London, Gb

• Integral member of the marketing team responsible for managing the Advanta WTA Championships (Philadelphia) and the Chris Evert Charity Tournament (Delray Beach, FL).• Influenced advertising, research, sponsor negotiation, financial evaluation and sales.