Build public relations / communications department and strategic plan for the nation’s largest compounding pharmacy. Trusted advisor to CEO and C-suite, advising on all public relations and communications matters. Manage staff of up to four, overseeing social media, traditional media, paid media and B2B communications.

Manage public relations and storytelling efforts for more than 1,600 restaurants across five states while developing national PR activations for distribution at the local level. Oversee day-to-day work of four Public Relations agencies, ensuring activities reach maximum audience penetration while adhering to brand guidelines.> Lead local and national media outreach, resulting in hundreds of media placements in national to local news outlets including The Today Show and CNN.> Develop statewide fundraiser for Uvalde, TX recovery funds after tragic school shooting, resulting in a donation of more than $25,000. > Lead local and national announcement of the McDonald’s All American Games in Houston, including planning, execution, promotion, and local and national media planning.

Served as a primary Public Information Officer (PIO) to develop, translate, and deliver information through media and social media outlets. Increased corporate visibility and positive public perception with key populations through targeted campaigns. Among other duties, developed crisis management procedures. > Launched new products and services to promote home improvements through energy efficient strategies. exceeding established goals. > Created, developed, and executed media statements through community relationships that converted negative situations into a positive and neutral media tone.> Organized the 80th anniversary celebration for the company, resulting in local and national news coverage.

Oversaw the media inquiries database, ensuring a rapid and positive response to each inquiry. Led media responses during hardship events such as an active shooter crisis, plane crash, chemical spill, and lawsuits filed against the company. > Implemented “Media War Room” project centered on multiple Fed Ex brands with a goal to increase national exposure. Project procured 15,000 direct media placements. > Developed and led Risk Assessment workshops to train company leaders on creating positive community relations securing appropriate public perception. > Created and delivered a strategic crisis plans including internal and external communication procedures.

Managed a team of three employees focused on media, social media, advertising and maintaining the Freedom of Information Act. Served as the primary spokesperson, formulating media responses into proactive stories to ensure a positive media tone. > Created and implemented a long-term strategy to increase positive public perception. Within two years the company improved to being a third best company in a national ranking. > Conceived multiple award-winning advertising campaigns utilizing distribution platforms including online, broadcast, and print and outdoor.> Served as the primary spokesperson for internal and external issues by protecting the company from negative feedback, association, and perception through streamlining positive information through media outlets.

Wrote and edited internal and external communications as well as plan events for various stakeholders, including employees, politicians and customers. • Created, produced and co-anchored monthly TV show highlighting energy saving ideas, utility programs, and community efforts. Also negotiated contracts, ensuring the show aired more than 20 times per month for $1,500. • Planned memorial service for utility employee killed in the line of duty.• Created and edited multiple internal and external communications.