For the last 12 years, I’ve led growth for emerging consumer brands through paid media and strategic acquisitions. I’ve managed marketing and creative teams of 20+, overseeing multi-million dollar monthly advertising budgets, diversifying spend across platforms like Facebook, Google, Amazon, and DRTV. In startup environments, I've worked alongside internal finance teams and private equity to budget, forecast, and model, gaining a deep understanding of consumer product economics. My experience in biotech has certainly shaped my approach to consumer-centric businesses, where I’ve collaborated with clinical research organizations on studies focused on meaningful patient outcomes.Beyond work, I enjoy real estate investing with a portfolio of multi-family, vacation, and mixed-use commercial properties in New Hampshire and Massachusetts.