• Develop A/B testing, multivariate testing, behavioral targeting, and automated personalization activities• Implement front-end tests through DOM manipulation using JavaScript & JQuery• Work with clients to gather requirements, integrate best practices, execute testing campaigns, and optimize the user experience through Adobe Target, Conductrics, Optimizely, and Google Optimize• Create and present customized training materials and documentation• Provide input for optimization product roadmaps based on customer feedback as well as personal experience• Conceptualize, prototype, and validate new features in Conductrics• Define comprehensive user stories to guide feature development and inform prioritization• Mentor and guide junior team members on optimization techniques, strategies, and best practices• Mentor engineers on problem identification and how to strengthen problem-solving skills• Partner with sales teams for new client acquisition and current client expansion

• Global JavaScript & JQuery resource for implementing front-end Dell.com tests through DOM manipulation. Delivered hundreds of millions annualized revenue upside through continuous and iterative optimization of customer purchase funnel.• Performed A/B testing, multivariate testing, and setup of behavioral targeting & personalization.• Anticipated cross-experiment interactions and preemptively made code and test design decisions to minimize negative effects while maximizing robustness of longer term campaigns spanning multiple releases.• Worked in conjunction with information architects, interaction designers, and visual designers to develop UX/UI optimization strategy and modify the user experience.• Worked with business partners to design, build, QA, and execute testing campaigns through Adobe Target.• Reviewed test proposals and vetted for technical feasibility as well as potential for analysis.• Defined team code standards, processes, and best practices.• Mentored junior team members, assisted with complex tasks.• Created tools and plug-ins to increase team efficiency. Researched code performance techniques to enhance display and experience of large strategic tests.

• Led and mentored global relationship content development team responsible for maintaining over 179,000 customizable purchasing stores for both www.dell.com and Premier.dell.com.• Facilitated, coordinated, and executed front-end content design and development track of large international team responsible for converting Premier.dell.com to a global platform. Worked with product/project managers to design an effective solution, worldwide regional teams to ascertain country-specific requirements, IT developers to produce code to handle complex scenarios, marketing and management to launch and validate the project, and content community to provide ongoing support.• Conceptualized, developed, launched, and managed comprehensive content management system that introduced content filtering functionality into a rather inflexible environment. This enabled the marketing team to greatly expand their online promotion capabilities through customization of content for smaller, specific, targeted groups of customers.• Interpreted business requirements from internal Careers team to create a business solution concept for the complete redesign of http://www.dell.com/careers. Interfaced with third party vendors to relay technology specifications and acquire deliverables for Flash components, imagery, and language translations. Developed test case matrix to validate proper functionality under all 64 language and country combinations.• Communicated frequently with and often trained members of the extended development community located in India, Ireland, England, France, Canada, Brazil, and Panama.

• Formulated and executed strategy to preserve two large $328M and $75M contracts through fulfilling client-specific requirements by precise modifications to Dell.com.• Devised, implemented, and maintained process for simultaneously handling 120+ segmented U.S. state stores on Dell.com through a single code-base. Created tools to route customers to the proper contracts, remember their selection, and display appropriate content.• Restructured website to incorporate reusable content wherever possible and promoted this strategy on a global level. Mentored regional partners on efficient implementation.• Generated concurrent beta test programs requiring extensive test planning on compound end-user scenarios.• Constructed thorough use-cases and performed testing for new implementation of website forms for accepting user input on Dell.com.

• Assisted with development and design of 3rd major revision to XML-based Dell.com website.• Documented complex areas of site, created troubleshooting procedures, published materials, presented training to worldwide audience.• Advised marketers, contract managers, sales reps, and customers on best practices for modifying and using Dell.com. Often helped reconcile customer requests with the practical capabilities and business rules of the website.• Preserved regional cultural preferences on Dell.com through coaching of marketing and sales teams using experience gained in working with content and developers in Latin America and Europe, Middle East, Africa (EMEA).• Updated individual state store pricelists and altered content to maintain product roadmap consistency on a contract-by-contract basis. Maintained communication with contracts team to ensure complete fulfillment of all customer contractual requirements. • Aided developers in Latin America with expanding their online capabilities to better handle unique international differences such as order processing, alternate site manufacturing, shipping, third party purchasing, and independent product roadmaps.

• Converted hundreds of pages constituting Dell.com from HTML to XML.• Authored tools to scan for broken images and links, browse available imagery, accept requests from marketing, and track page conversion progress.

• Created interactive Flash presentation to assist customers through online checkout process.• Updated contractual information in SQL database to control displays in State & Local Government web application.• Made and tracked changes to HTML site in preparation for conversion to XML.• Identified content areas for truncation and consolidation.