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As a senior data and operations executive, I am passionate about transforming cost centers into revenue drivers for eCommerce and subscription-based businesses. I leverage data infrastructure to inform business analysis leading to optimized ROI and streamlined operations. Currently, I am leading the financial and analytical functions at Daily Burn, a leading online fitness platform.At Daily Burn, I have rolled out new reporting infrastructure with automated dashboards delivered as daily Slack messages to inform marketing spend performance analysis. I have also provided strategic thinking on long-term opportunities to maximize investor ROI. Thanks to these initiatives, we have reached profitability and increased our EBITDA margin from -53% to 36%.Previously, I oversaw ancillary revenue and operational opportunities at CommentSold, a social commerce platform. There, I rebuilt our lead attribution and sales reporting pipeline, managed $1B+ in annual payment volume through our embedded fintech service, increased usage of custom payment offerings 285% and grew shipping revenue 175%.
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Vesyl -
Vp Of EngineeringVesyl Oct 2024 - PresentGilbert, Az, Us -
Vp Finance And AnalyticsDaily Burn Oct 2022 - Oct 2024New York, New York, UsBrought in by the original founder to:- Roll out new reporting infrastructure;- Build out financial reporting processes and procedures;- Reinstitute email marketing;- Provide automated reporting to inform marketing spend performance analysis;- Provide strategic thinking on long-term opportunities to maximize investor ROI.Streamlined expenses without negatively impacting revenues. In January 2023 our EBITDA margin was -53%. We reached profitability by June and hit a 39% EBITDA margin by July 2023. We have successfully had greater than 30% EBITDA margins every month since, leading to total year-end profitability for 2023. -
Vp, Ancillary Revenue & AnalyticsCommentsold Jun 2021 - Sep 2022Huntsville, Alabama, Us- Oversaw fintech offerings, managing $1B+ in annual payment volume. Increased usage of custom payment offerings 285% growing total company net revenue 22%.- Identified revenue opportunities through our fulfillment software and relationships with shipping label providers. Launched custom contract and integration with UPS and renegotiated contracts with USPS resellers yielding a 175% increase in shipping revenue.- Renegotiated contracts with AWS and other technology providers reducing operational expenses 15%.- Launched dropship offering overseeing a buying team and rollout with partner 3PL.- Oversaw data team migration from Chartio to Looker. -
Vp, Ancillary RevenueCommentsold Jun 2020 - Jun 2021Huntsville, Alabama, UsOversaw all revenue and operational opportunities outside the live selling core. Grew ancillary revenue to 25% of all gross revenue.
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Vp, Revenue & Data InsightsVi Jan 2019 - Jun 2020New York, Ny, Us- Championed strategic shift from D2C to B2B- Oversaw data science integrations with external parties like Anytime Fitness- Implemented Bayesian landing page tests increasing marketing spend efficiency- Productionized data engineering flows and automated reporting infrastructure -
Head Of AnalyticsEmeals.Com Jan 2018 - Jan 2019Birmingham, Alabama, Us- Automated reporting stack distributing reports to internal and external stakeholders- Implemented secondary offer testing increasing take rates 50%- Migrated our call center from a bespoke stack to Amazon Connect- Managed our Customer Success team, including all call center employees- Automated customer identification in call to cancel flows, and proactively offered in-menu offers which increased customer retention while decreasing our agent call loads- Data liaison for external partners like Meredith and Hearst -
Head Of GrowthDaily Burn May 2017 - Dec 2017New York, New York, Us- Increased profits from email channel 75% year over year- Increased landing page conversion rate by 10%- Increased take rate of upgrade offer by 67%- Introduced additional upgrade paths increasing expected 12-month revenue an extra 10%- Increased email capture rate on content site by 300%
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Director Of AnalyticsDaily Burn Feb 2016 - Dec 2017New York, New York, Us- Moved daily metric reporting out of Excel and into the cloud- Dual write event data to both Redshift and BigQuery- Improved data accessibility and self-serve department interfaces- Manage Go-based open-sourced ETL tool (https://github.com/dailyburn/ratchet)- Oversee team of data engineers / analysts- Serve as cross-department liaison ensuring that data collection and testing best practices are implemented correctly
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Analytics LeadDaily Burn Aug 2015 - Feb 2016New York, New York, Us
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Lead Data EngineerDaily Burn May 2015 - Aug 2015New York, New York, Us
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Senior Software EngineerDaily Burn Jun 2013 - May 2015New York, New York, Us- Lead developer on team responsible for refactoring our billing and subscription management into a separate microservice.- Led the team responsible for migrating our infrastructure (total downtime under one hour). Saved the company thousands of dollars each month while improving capacity 4x.- Created backend system to share real-time data across multiple connected devices (on a per user basis). Service processes thousands of requests per second.
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Co-CeoGoalee (Acquired) Jun 2009 - Jan 2014Technical co-founder and Co-CEO of Goalee: an online person discovery tool that connects users with common interests and needs. In my role as the technical co-founder, I sat on the Board and oversaw the tech side of the company:- Raised capital from external investors, and managed investor relationships- Managed team of remote international developers spread across three continents- Provided cost-benefit analysis of developing specific tools and features- Setup and maintained AWS infrastructure- Scaled real-time data searching from multiple online portfolios to power our network matching algorithm- Oversaw the transition of the technology and platform solution post acquisition.
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Software EngineerFreelance Mar 2007 - Jun 2009Worked as a self-employed software engineer within PHP and Rails ecosystems. Clients included: Electronic Arts, Clif Bar, and other venture and privately backed enterprises.
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Php DeveloperByu 2005 - 2007Lead PHP developer for the Chemicals Management Office at Brigham Young University.
Chris Sturgill, Mba Skills
Chris Sturgill, Mba Education Details
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University Of Rochester - Simon Business SchoolMaster Of Business Administration (Mba) -
Brigham Young UniversityPhilosophy
Frequently Asked Questions about Chris Sturgill, Mba
What company does Chris Sturgill, Mba work for?
Chris Sturgill, Mba works for Vesyl
What is Chris Sturgill, Mba's role at the current company?
Chris Sturgill, Mba's current role is VP of Engineering.
What is Chris Sturgill, Mba's email address?
Chris Sturgill, Mba's email address is ch****@****old.com
What is Chris Sturgill, Mba's direct phone number?
Chris Sturgill, Mba's direct phone number is +125634*****
What schools did Chris Sturgill, Mba attend?
Chris Sturgill, Mba attended University Of Rochester - Simon Business School, Brigham Young University.
What are some of Chris Sturgill, Mba's interests?
Chris Sturgill, Mba has interest in Rochester, Brigham Young University (Byu), Playing With My Family, Entrepreneurship, Technology, Marketing, Web Development, Politics, Web Marketing, Baseball.
What skills is Chris Sturgill, Mba known for?
Chris Sturgill, Mba has skills like Php, Ruby On Rails, Css, Web Development, Mysql, Management, Web Applications, Html, Amazon Web Services, Database Administration, Lamp, Jquery.
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