My philosophy on online marketing, and marketing in general: (In the words of people much smarter than myself.)"Tell the truth, but make it fascinating."- David Ogilvy"The best marketing strategy ever? Care."- Gary Vaynerchuk"Make your marketing so useful people would pay for it."- Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype"We can't buy people's attention anymore. We can't keep interrupting all the stuff people are interested in; we have to become the stuff they're interested in."- Luke Sullivan, Hey Whipple, Squeeze This: A Guide to Creating Great Ads"Get rid of half the words on each page, then get rid of half of what's left." - Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability"Don't build links. Build relationships."- Rand Fishkin, Moz.com"You know the trouble with many agencies is that they don’t really think in terms of selling. They’ve never written direct response. They’ve never tasted blood. Left alone, copywriters write house ads to impress other copywriters, and art directors make layouts to impress other art directors. But trendy layouts and fancy copy don't impress prospective clients...We sell or else."- David Ogilvy