Chrissy B.

Chrissy B. Email and Phone Number

Senior Retention Strategist @ New Standard Co.
Denver, CO, US
Chrissy B.'s Location
Los Angeles, California, United States, United States
About Chrissy B.

High-performing Marketing Director with a passion for consumer-focused companies with 12 years of experience impacting positive outcomes through empowering people, creating efficiency in ROI, and analyzing data, confident in my ability to collaborate with cross-functional teams to solve complex high-stakes problems and committed to continuing to improve and continue to a team. Skilled in developing and executing profitable brand and marketing strategies that drive revenue and market share growth. I have a proven track record of integrating full-funnel marketing campaigns for start-ups and growth companies, with a focus on consumer research, media planning, sales, omnichannel strategy, and product innovation. Director of Marketing // Director of Growth Marketing // Senior Marketing Lead // Head of Marketing

Chrissy B.'s Current Company Details
New Standard Co.

New Standard Co.

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Senior Retention Strategist
Denver, CO, US
Chrissy B. Work Experience Details
  • New Standard Co.
    Senior Retention Strategist
    New Standard Co.
    Denver, Co, Us
  • Growth Marketing Hacks
    Founder/ Fractional Cmo
    Growth Marketing Hacks Nov 2021 - Present
    Remote
    Partnering with Growth Marketing Hacks isn't just a collaboration; it's an investment in your brand's unlimited potential.With an unwavering commitment to your success, I am dedicated to illuminating the path forward, driving results that redefine industries.
  • Marketerhire
    Growth & Strategy Marketing
    Marketerhire 2021 - Present
    Remote
    Freelance Growth Marketing Manager for Elite level recruiting agency, with a less than 3% acceptance rate. Directly responsible for providing an omnichannel audit, restructuring and managing the overall ROI growth strategy and execution and delegating. LTV,CAC,ROAS,CRO. Audits, education, strategy, execution, team leadership.
  • Astellas Pharma Us
    Growth Marketing Lead
    Astellas Pharma Us May 2022 - Oct 2023
    Remote
    As the Growth Marketing Lead for Astellas' RX+ division, Orchana, I have played a pivotal role in directing the build of a digital health company from alpha to beta to commercialization. With a focus on strategic planning and evidence generation, I have successfully executed go-to-market strategies and positioned our brand in a competitive landscape.
  • Golde
    Head Of Marketing (Interim Maternity Leave)
    Golde Mar 2022 - Oct 2022
    Remote
  • Hexclad Cookware
    Vice President Marketing
    Hexclad Cookware Jan 2021 - Nov 2021
    Los Angeles Metropolitan Area
    Rebranding company to go from transactional/product-focused to a lifestyle brand, while continuing to build a community. Drove product development and roadmap from the requirements fathered through to releasestrategy. Managed team of 12+ internal team members, agencies, and contractors to ensure Marketing strategy wasimplemented while maintaining and increasing ROAS and ROI.
  • More Gym Members
    Head Of Marketing (Us Focused)
    More Gym Members 2019 - 2021
    Remote
    Provide oversight and direction of operations of a remote US team. Engaged in strategy alignment, projectmanagement, and tracking metrics for five time zones. Led a six-figure marketing budget. Guided the launch of a SaaSproduct and supplied automated marketing services, including, mass emails and SMS messaging targeting businessowners, increasing company visibility and brand awareness. Initiated new hiring and onboarding protocols to attain agrowth-focused group of marketing specialists. Implemented an affiliate program to promote outreach efforts• Maximized business growth leading revenue growth from $400K to $2M+ in less than six months throughproactively boosting brand engagement, recognition, and visibility in multiple markets.• Initiated new hiring and onboarding protocols to attain a growth-focused group of marketing specialists.Implemented an affiliate program to promote outreach efforts• Streamlined communications targeting 70+ daily clients.
  • Contactout
    Senior Marketing Manager
    Contactout 2019 - 2021
    Remote
  • Nova 3 Labs
    (Founded And Exited) Director Of Marketing & Sales
    Nova 3 Labs 2015 - 2019
    Remote
    Co-Founded, scaled and exited supplemental nutrition company growing the company 40X ROI. Guided eight product launches in the US and Canada, which included targetedmarketing, promotional campaigns and marketing initiatives at the individual level of granularity for severalproduct lines. Oversaw all facets of marketing activities, optimized marketing strategies and sales managementincluding product launches, sales and marketing campaigns and customer engagement.• Led & executed company to 1200% growth during a four-year period.• Utilized paid and organic marketing to drive an overall 3.9+ ROASfor paid advertising.
  • Ventura County Star
    Senior Marketing Manager
    Ventura County Star 2014 - 2015
    Conejo Valley, Ca
    Researched and implemented individualized client solutions through converting market research. Developed relations, initiated and attained engagement, and upsold products.• Delivered marketing and sales expertise to clients and trained/coached innovative methods, which included SEO, SEM, and geo-targeting to enhance profits.• Initiated and nourished partnerships with B2B customers and professional network connections to provide marketing solutions.
  • Pdc Healthcare
    Marketing Account Manager
    Pdc Healthcare Nov 2013 - Oct 2014
    Valencia, Ca
    Directed the activities of account managers and sales efforts in a $2.8M territory with focused efforts on developing relationships with critical clients and generated 1,000+ key accounts. • Implemented the Phoenix training system to teach/ motivate sales support. • Training included personalized coaching on critical operations and functions.• Initiated proactive efforts to attract and win B2B clients. • Focused efforts on identifying needs, building relationships, and employed
  • Esi
    Accounts Payable Analyst
    Esi 2010 - 2013
    • Perform business analysis and mitigate risk for the Vendor financial accounts• Audit Vendor accounts to assure rates and pricing are correct • Perform daily bank reconciliation and ensure any reconciling items are resolved.• Verify, pay and reconcile logistics bills for an organization with over $2 million in freight charges.• Contact with Vendors directly regarding prices, rates and discrepancies.

Chrissy B. Education Details

Frequently Asked Questions about Chrissy B.

What company does Chrissy B. work for?

Chrissy B. works for New Standard Co.

What is Chrissy B.'s role at the current company?

Chrissy B.'s current role is Senior Retention Strategist.

What schools did Chrissy B. attend?

Chrissy B. attended California Southern University, California State University, Northridge.

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