High-performing Marketing Director with a passion for consumer-focused companies with 12 years of experience impacting positive outcomes through empowering people, creating efficiency in ROI, and analyzing data, confident in my ability to collaborate with cross-functional teams to solve complex high-stakes problems and committed to continuing to improve and continue to a team. Skilled in developing and executing profitable brand and marketing strategies that drive revenue and market share growth. I have a proven track record of integrating full-funnel marketing campaigns for start-ups and growth companies, with a focus on consumer research, media planning, sales, omnichannel strategy, and product innovation. Director of Marketing // Director of Growth Marketing // Senior Marketing Lead // Head of Marketing
-
Senior Retention StrategistNew Standard Co.Denver, Co, Us -
Founder/ Fractional CmoGrowth Marketing Hacks Nov 2021 - PresentRemotePartnering with Growth Marketing Hacks isn't just a collaboration; it's an investment in your brand's unlimited potential.With an unwavering commitment to your success, I am dedicated to illuminating the path forward, driving results that redefine industries. -
Growth & Strategy MarketingMarketerhire 2021 - PresentRemoteFreelance Growth Marketing Manager for Elite level recruiting agency, with a less than 3% acceptance rate. Directly responsible for providing an omnichannel audit, restructuring and managing the overall ROI growth strategy and execution and delegating. LTV,CAC,ROAS,CRO. Audits, education, strategy, execution, team leadership. -
Growth Marketing LeadAstellas Pharma Us May 2022 - Oct 2023RemoteAs the Growth Marketing Lead for Astellas' RX+ division, Orchana, I have played a pivotal role in directing the build of a digital health company from alpha to beta to commercialization. With a focus on strategic planning and evidence generation, I have successfully executed go-to-market strategies and positioned our brand in a competitive landscape.
-
Head Of Marketing (Interim Maternity Leave)Golde Mar 2022 - Oct 2022Remote -
Vice President MarketingHexclad Cookware Jan 2021 - Nov 2021Los Angeles Metropolitan AreaRebranding company to go from transactional/product-focused to a lifestyle brand, while continuing to build a community. Drove product development and roadmap from the requirements fathered through to releasestrategy. Managed team of 12+ internal team members, agencies, and contractors to ensure Marketing strategy wasimplemented while maintaining and increasing ROAS and ROI. -
Head Of Marketing (Us Focused)More Gym Members 2019 - 2021RemoteProvide oversight and direction of operations of a remote US team. Engaged in strategy alignment, projectmanagement, and tracking metrics for five time zones. Led a six-figure marketing budget. Guided the launch of a SaaSproduct and supplied automated marketing services, including, mass emails and SMS messaging targeting businessowners, increasing company visibility and brand awareness. Initiated new hiring and onboarding protocols to attain agrowth-focused group of marketing specialists. Implemented an affiliate program to promote outreach efforts• Maximized business growth leading revenue growth from $400K to $2M+ in less than six months throughproactively boosting brand engagement, recognition, and visibility in multiple markets.• Initiated new hiring and onboarding protocols to attain a growth-focused group of marketing specialists.Implemented an affiliate program to promote outreach efforts• Streamlined communications targeting 70+ daily clients. -
Senior Marketing ManagerContactout 2019 - 2021Remote -
(Founded And Exited) Director Of Marketing & SalesNova 3 Labs 2015 - 2019RemoteCo-Founded, scaled and exited supplemental nutrition company growing the company 40X ROI. Guided eight product launches in the US and Canada, which included targetedmarketing, promotional campaigns and marketing initiatives at the individual level of granularity for severalproduct lines. Oversaw all facets of marketing activities, optimized marketing strategies and sales managementincluding product launches, sales and marketing campaigns and customer engagement.• Led & executed company to 1200% growth during a four-year period.• Utilized paid and organic marketing to drive an overall 3.9+ ROASfor paid advertising. -
Senior Marketing ManagerVentura County Star 2014 - 2015Conejo Valley, CaResearched and implemented individualized client solutions through converting market research. Developed relations, initiated and attained engagement, and upsold products.• Delivered marketing and sales expertise to clients and trained/coached innovative methods, which included SEO, SEM, and geo-targeting to enhance profits.• Initiated and nourished partnerships with B2B customers and professional network connections to provide marketing solutions. -
Marketing Account ManagerPdc Healthcare Nov 2013 - Oct 2014Valencia, CaDirected the activities of account managers and sales efforts in a $2.8M territory with focused efforts on developing relationships with critical clients and generated 1,000+ key accounts. • Implemented the Phoenix training system to teach/ motivate sales support. • Training included personalized coaching on critical operations and functions.• Initiated proactive efforts to attract and win B2B clients. • Focused efforts on identifying needs, building relationships, and employed -
Accounts Payable AnalystEsi 2010 - 2013• Perform business analysis and mitigate risk for the Vendor financial accounts• Audit Vendor accounts to assure rates and pricing are correct • Perform daily bank reconciliation and ensure any reconciling items are resolved.• Verify, pay and reconcile logistics bills for an organization with over $2 million in freight charges.• Contact with Vendors directly regarding prices, rates and discrepancies.
Chrissy B. Education Details
-
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Chrissy B.
What company does Chrissy B. work for?
Chrissy B. works for New Standard Co.
What is Chrissy B.'s role at the current company?
Chrissy B.'s current role is Senior Retention Strategist.
What schools did Chrissy B. attend?
Chrissy B. attended California Southern University, California State University, Northridge.
Not the Chrissy B. you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial