Chrissy B.
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Chrissy B. Email & Phone Number

Senior Retention Strategist at New Standard Co.
Location: Los Angeles, California, United States 12 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Senior Retention Strategist
Location
Los Angeles, California, United States

Who is Chrissy B.? Overview

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Chrissy B. is listed as Senior Retention Strategist at New Standard Co., based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Chrissy B..

Chrissy B. previously worked as Founder/ Fractional CMO at Growth Marketing Hacks and Growth & Strategy Marketing at Marketerhire. Chrissy B. holds Master Of Science - Ms, Psychology, 4.0 from California Southern University.

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New Standard Co.

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Profile bio

About Chrissy B.

High-performing Marketing Director with a passion for consumer-focused companies with 12 years of experience impacting positive outcomes through empowering people, creating efficiency in ROI, and analyzing data, confident in my ability to collaborate with cross-functional teams to solve complex high-stakes problems and committed to continuing to improve and continue to a team. Skilled in developing and executing profitable brand and marketing strategies that drive revenue and market share growth. I have a proven track record of integrating full-funnel marketing campaigns for start-ups and growth companies, with a focus on consumer research, media planning, sales, omnichannel strategy, and product innovation. Director of Marketing // Director of Growth Marketing // Senior Marketing Lead // Head of Marketing

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Chrissy B.'s current company

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New Standard Co.
New Standard Co.
Senior Retention Strategist
Denver, CO, US
AeroLeads page
12 roles · 17 years

Chrissy B. work experience

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Founder/ Fractional Cmo

Current

Remote

Partnering with Growth Marketing Hacks isn't just a collaboration; it's an investment in your brand's unlimited potential.With an unwavering commitment to your success, I am dedicated to illuminating the path forward, driving results that redefine industries.

Nov 2021 - Present

Growth & Strategy Marketing

Current

Remote

Freelance Growth Marketing Manager for Elite level recruiting agency, with a less than 3% acceptance rate. Directly responsible for providing an omnichannel audit, restructuring and managing the overall ROI growth strategy and execution and delegating. LTV,CAC,ROAS,CRO. Audits, education, strategy, execution, team leadership.

2021 - Present ~5 yrs 6 mos

Growth Marketing Lead

Astellas Pharma Us

Remote

As the Growth Marketing Lead for Astellas' RX+ division, Orchana, I have played a pivotal role in directing the build of a digital health company from alpha to beta to commercialization. With a focus on strategic planning and evidence generation, I have successfully executed go-to-market strategies and positioned our brand in a competitive landscape.

May 2022 - Oct 2023

Head Of Marketing (Interim Maternity Leave)

Remote

Mar 2022 - Oct 2022

Vice President Marketing

Los Angeles Metropolitan Area

Rebranding company to go from transactional/product-focused to a lifestyle brand, while continuing to build a community. Drove product development and roadmap from the requirements fathered through to releasestrategy. Managed team of 12+ internal team members, agencies, and contractors to ensure Marketing strategy wasimplemented while maintaining and increasing ROAS and ROI.

Jan 2021 - Nov 2021

Head Of Marketing (Us Focused)

Remote

Provide oversight and direction of operations of a remote US team. Engaged in strategy alignment, projectmanagement, and tracking metrics for five time zones. Led a six-figure marketing budget. Guided the launch of a SaaSproduct and supplied automated marketing services, including, mass emails and SMS messaging targeting businessowners, increasing company visibility and brand awareness. Initiated new hiring and onboarding protocols to attain agrowth-focused group of marketing specialists. Implemented an affiliate program to promote outreach efforts• Maximized business growth leading revenue growth from $400K to $2M+ in less than six months throughproactively boosting brand engagement, recognition, and visibility in multiple markets.• Initiated new hiring and onboarding protocols to attain a growth-focused group of marketing specialists.Implemented an affiliate program to promote outreach efforts• Streamlined communications targeting 70+ daily clients.

2019 - 2021 ~2 yrs

Senior Marketing Manager

Remote

2019 - 2021 ~2 yrs

(Founded And Exited) Director Of Marketing & Sales

Remote

Co-Founded, scaled and exited supplemental nutrition company growing the company 40X ROI. Guided eight product launches in the US and Canada, which included targetedmarketing, promotional campaigns and marketing initiatives at the individual level of granularity for severalproduct lines. Oversaw all facets of marketing activities, optimized marketing strategies and sales managementincluding product launches, sales and marketing campaigns and customer engagement.• Led & executed company to 1200% growth during a four-year period.• Utilized paid and organic marketing to drive an overall 3.9+ ROASfor paid advertising.

2015 - 2019 ~4 yrs

Senior Marketing Manager

Conejo Valley, Ca

Researched and implemented individualized client solutions through converting market research. Developed relations, initiated and attained engagement, and upsold products.• Delivered marketing and sales expertise to clients and trained/coached innovative methods, which included SEO, SEM, and geo-targeting to enhance profits.• Initiated and nourished partnerships with B2B customers and professional network connections to provide marketing solutions.

2014 - 2015 ~1 yr

Marketing Account Manager

Valencia, Ca

Directed the activities of account managers and sales efforts in a $2.8M territory with focused efforts on developing relationships with critical clients and generated 1,000+ key accounts. • Implemented the Phoenix training system to teach/ motivate sales support. • Training included personalized coaching on critical operations and functions.• Initiated proactive efforts to attract and win B2B clients. • Focused efforts on identifying needs, building relationships, and employed

Nov 2013 - Oct 2014

Accounts Payable Analyst

Esi

• Perform business analysis and mitigate risk for the Vendor financial accounts• Audit Vendor accounts to assure rates and pricing are correct • Perform daily bank reconciliation and ensure any reconciling items are resolved.• Verify, pay and reconcile logistics bills for an organization with over $2 million in freight charges.• Contact with Vendors directly regarding prices, rates and discrepancies.

2010 - 2013 ~3 yrs
2 education records

Chrissy B. education

Bachelor Of Applied Science (B.A.Sc.), Business, Management, Marketing, And Related Support Services

Activities and Societies: Delta Sigma Pi, CSUN Competitive cheerleading team, Dean's List, Volunteer Club

FAQ

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What company does Chrissy B. work for?

Chrissy B. works for New Standard Co..

What is Chrissy B.'s role at New Standard Co.?

Chrissy B. is listed as Senior Retention Strategist at New Standard Co..

Where is Chrissy B. based?

Chrissy B. is based in Los Angeles, California, United States while working with New Standard Co..

What companies has Chrissy B. worked for?

Chrissy B. has worked for New Standard Co., Growth Marketing Hacks, Marketerhire, Astellas Pharma Us, and Golde.

How can I contact Chrissy B.?

You can use AeroLeads to view verified contact signals for Chrissy B. at New Standard Co., including work email, phone, and LinkedIn data when available.

What schools did Chrissy B. attend?

Chrissy B. holds Master Of Science - Ms, Psychology, 4.0 from California Southern University.

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