Christine Baptista Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

• Support global launch of EUA Covid-19 vaccine. Create and oversee execution of launch assets across print and digital for HCP and patient audiences.
• Concept and develop launch campaigns across therapeutic categories for both HCP and patient audiences.
• Develop and evolve both new and existing brand identities and style guidelines.
• Manage and advise junior staff and freelance support.

• Develop concepts and lead creative development of campaigns across US and global regions that support strategy while aligning with brand personality and principles.
• Concept and develop brand identity for brands across a range of therapeutic categories.
• Lead the art development of multiple projects, collaborating with cross functional teams and managing junior staff and freelancers. Oversee the execution of assets across digital and print media, partnering with.
• Present to senior creative management and clients to communicate creative strategy and gain alignment on concepts.
• Support launch of new indication by creating and overseeing execution of core launch assets across print and digital for HCP, patient, and medical education markets.
• Focus in high science oncology.

• Art direct and lead creative development of 360-degree marketing campaigns. Influence design and strategy of promotional campaigns within seasonal periods.
• Leverage marketing briefs to develop campaigns that support strategy, elevate the brand, and engage customers. Includes brand strategy conceptualization, content creation, photography planning and direction, print.
• Collaborate with cross functional creative managers, copywriters, marketing partners, merchandising team and project management to build strong partnerships, deliver creative marketing solutions, and create integration.
• Manage, lead, and art direct multiple design projects while managing junior staff and freelancers. Projects range across all media - print, in-store visual, digital, and social.
• Present work to creative and marketing management, effectively communicating strategies and concepts to achieve alignment.
• Improve project workflows by developing processes along with creating templates and guides to streamline creative planning and execution.

• Art direction, design and management of all print assets including private brand advertising, direct mail pieces, and in-store signage.
• Collaborate with Executive Creative Director and Copy Manager for seasonal campaign concepts that are executed through multiple platforms to create an omni-channel customer experience.
• Partner with cross-functional teams including CRM, Integrated Marketing and Merchandising to align on project objectives, strategies, and execution.
• Design effective and engaging web, email, social, and mobile assets.
• Lead designer for trade show event. Tasks included designing entrances, booths and signage.
• Art direction on photo shoots for marketing campaigns.

Millburn, NJ

• Conceptualize and design logos and brand elements, marketing collateral, and publications in both print and digital media. Includes brochures, newsletters, direct mailers, and both print and digital advertisements.
• Collaborate with cross-functional team members within different off-site departments for project management, collecting content, and maintaining deadlines.
• Contributing designer to the Official New York Yankees magazine, includes layout, design and file preparation of multi-page editorial features for print production.
• Manage accounts, working closely with clients throughout the design process, and prioritizing project timelines.

Greater New York City Area

• Design on-brand creative digital and rich media advertising for major retail brands including Macy’s, CoverGirl, and Warby Parker.
• Conceptualize and assist in development of brand identity for high end cosmetics line.

Newark, NJ

• Conceptualize and design of innovative social media initiative, New Jersey Devils Mission Control logo.
• Manage corresponding graphics for social media outlets to maintain brand identity while assisting in social media campaigns.
• Lead, manage, and oversee the execution of the “Devils Army” Blog.
• Ensure the implementation of creative content, copywriting, and photography.The Mission Control program is the first of its kind in the sports industry and has been covered by the New York Times, Bloomberg, ESPN, USA.

Teaneck, NJ

• Responsible for company re-branding, including updating their brand identity and the design and development of their website.
• Design of all in-house promotional materials from concept to development. Includes program logos, stationery sets, website management.
• Work directly with major retail clients, writing and photography departments, and printers to complete projects within tight deadlines and meeting client needs.