Chrissy Daly Email and Phone Number

Responsible for delivering cross-functional alignment and visibility between full funnel operations, including Marketing, Sales, and Customer Success. My team's goal was to improve operational efficiency, streamline processes, and produce accurate, reliable, and timely strategic insights that enabled transparency and revenue growth throughout the customer lifecycle.

Management of the Data Operations and Analytics functions within our data team at a growth startup within Verizon. My team’s responsibilities included data collection, tracking, data management, reporting, analysis, and visualization across all business functions.I managed a team of six data professionals with diverse skill sets in areas such as data engineering, visualization, analysis, operations, and governance. Helped enable the business with a 10x subscriber increase from year one to year two and a 3x subscriber increase in year three. Data warehouse management for optimal ability to fetch and retrieve for analysis. (GCP / Big Query)Partnered with external teams to support their data needs providing actionable insights that drive decision making. Responsible for data visualization, creating dashboards and handling data requests. (Tableau, Google Data Studio, Looker)Produced measurement frameworks for each product release and a/b testing optimizations.Worked closely with engineering and product to gather requirements for data collection and handoff to engineering. Data validation and reconciliation between sources.Democratizing the KPI definitions and data strategy across the organization. Achievements Nominated for the Women’s Leading Edge (leadership development program) program within Verizon where only 200 women are selected each year over a 7 month journey.

Supported MapQuest revenue, process and strategy, working with internal and external stakeholders including senior leadership, sales, marketing, operations, external partners and the product team to reach goals and objectives. Worked with Product Management and Sales to create and optimize monetization products and enhance user experience flows. Forecasted revenue goals with less than 5% margin of error as well as assisted in quarterly corporate goal setting. Comprehensive dashboard reporting for forecasting future financial performance and real-time campaign performance tracking. Partnered with product management to help shape product roadmap and vision. Developed concise and actionable analyses of cross-functional KPIs to bring company-wide transparency to key metrics. Managed revenue streams by cultivating successful partnerships with external partners valued over $20M in net revenue. Rate card strategy and monetization. Management of onboarding documentation and training for new employees. Achievements Won Verizon Recognition Award voted by the executive team for firm wide contribution and achievement. Championed major changes in ad-platform design and offerings to grow display net revenue from $3.5M to $10M annually.

Product management support for Wal-Mart ad operations for their onsite display, native advertising and email initiatives.Leading, managing and growing the Wal-Mart Partnership Marketing media opportunities. Working and collaborating with multiple technology platforms and vendors along with the Wal-Mart team.Driving innovation within these core products and establishing product strategy to support advertiser marketing objectives and goals. Organizes and creates new product development proposals and pricing recommendations.Rate card strategy and monetization.Strong analysis and creation of sell through rate and revenue reports to measure performance for these products.Creates and executes training materials for sales and media operations to provide them with necessary information to sell and include on media plans.Works closely with Ad Operations & Media Planning to build and maintain scalable operations.Strong project management skills for handling multiple job responsibilities and having exceptional time management skills to meet tight deadlines and special requests.

Day-to-day management of the Walmart.com Media Planning team. Support of the Walmart digital sales team through the development of thoughtful, strategic media plans for advertiser proposals. Assists in providing rational and justification of digital media placements to help sales sell concepts through. Inventory management. Managing budgets ranging from $25,000 to over $5M annually for key advertisers. Proficiency in digital media tools including DART, 24/7, Nielsen, Omniture, Google Analytics and ComScore. Working knowledge of data management systems such as AdBook and Salesforce. Knowledge and experience in multiple Ad Servers such as DFP/DART and OAS.Works closely with campaign management to ensure the campaigns are executed as planned. Developed and organized training materials for on boarding new hires.Product certifications and expertise within the following: paid search (SEM), mobile, programmatic, retargeting, audience extension, performance ads and standard display media.

Managed overall operations of a startup e-commerce website. Created and developed business plan components to propose to investors including comprehensive financial projections, marketing and sales strategies, competitor analysis, organizational structure, and overall business objectives. Worked daily with our web developers to customize our website and optimize its capability. Developed key systems dealing with the merchandise planning to enable us to maximize profits. Assisted in developing and creating relationships with vendors dealing with affiliate marketing, shipping, web site development, social media, order fulfillment and servers/hosting. Produced and edited website and marketing material content. Achievements Proposed and secured $100,000 investment from investors for this start up.

Responsible for overseeing the digital media, design and merchandising planning for our e-commerce website, Bidtwsiter.com.Implemented strategic systems to improve merchandise planning.Managed affiliate operations and lead generation programs.Strategic operations and PnL ManagementPrepared, created and designed all email campaigns and auctions blocks. Profit/cost analysis for merchandise. Competitive market analysisAnalyzed and prepared financial information and reporting to executive team

Viking Media Marketing is a marketing and advertising agency that specializes in lead generation for clients by producing and airing 30 minute paid programming and 60 second spot commercials on local television stations across the county. Management of the media department.Experience with purchasing time on local television stations in markets across the country for thirty minute paid programming and sixty second spot commercials. Negotiated pricing with the sales representatives from the television stations and rep firms to obtain the lowest cost per lead. Preparing proposals for new markets, and doing cost and data analysis to see if it is a profitable market. Implemented new ideas and created reports to capture data for projecting performance for each airing and used to strategically purchase media with the lowest cost per lead to gain the largest profit margin.Developing and analyzing various reports dealing with call data, lead count, cost, and profit. Writing and entering in media orders.Tracking payment requests and handled invoices.Contacted and created relationships with station representatives

Recruited new students to achieve budgeted goals for each term. Strived to reach the expected conversion goals for each stage of the recruiting process.Provided student services to new and continuing students and was highly knowledgeable of the School's mission, history, curriculum, courses, academic policies and faculty.Analyzed recruitment numbers and projected the number of new leads expected for each term and sets goals for each stage of the recruiting process. Maintained reports on admissions activity.Interviewed prospective students and administered entrance exams. Presented and sold programs during the interview and responded to any prospects needs.Made decisions concerning admissions and adhered to all policies and procedures. Ensured that all Admission paperwork was completed properly.Prepared weekly reports on lead status and participated in staff meetings.

Focus Inc is a direct marketing company that finds sales and revenue solutions for businesses. They offer a fully integrated approach to direct response.Negotiating and purchasing media.Creating relationships with the stations and the reps to obtain media information and good business relationships.Writing and entering media orders.Creating and executing various reports such as our integrated voice response report, and extracting the web leads every week.Organizing and planning to stay under budget quarter to quarter.Analyzing cost per leads to attain the best profit margin.

Responsible for the production and execution of five star business to business events and conferences.Acquiring the most qualified and knowledgeable presenters to attend and participateCommunicating and creating relationships with senior level executivesConducted research for the latest trends and hot topics within the industryUsing research to develop ideas for the future pipeline of events to be produced, and speaking with industry experts and professional to gain insights to focus the agendas.Attended the events and networked with industry experts to gain insight and knowledge from the speaker panel.

Reviewed and filed laboratory tests, x-rays, and patient information for incorporation into patients' medical recordHelped develop a system to sort chart records and arranged for their timely destructionReviewed records for data for a retrospective clinical research project sponsored by NovartisAssisted with the design and production of an electronic syllabus for medical students and resident education. This was placed on a CD and distributed to residents and medical students in training. Helped with the retrieval of data and information utilized for a medical research paper submitted for publication sponsored by Proctor and Gamble