Chrissy Parsons Email & Phone Number

Lead the Event Management team and provide strategic guidance for key clients and share best practices and suggestions on activations that support overall event goals. Main point of contact for clients to oversee the Dynamic Events team is engaged and providing a high level of program support.Responsible for all renewal revenue and collaborated with the sales manager to create and drive our go to market sales strategy and manage KPIs in line with the companies’ strategic priorities and revenue goals. Increased renewals on average by 15% year over year. Proficient in using many different digital tools to manage project timelines and produce virtual engagements.

Redmond, Wa

A trusted member of the leadership team to identify areas of growth as a company and support in creating a long-term strategy to sustain growth. Led the sales and marketing team to identify the go-to market sales strategy and manage KPIs in line with Dynamic Event’s strategic priorities and revenue goals.

Bellevue, Wa

Event lead for global events managing and executing a dynamic partner and expo strategy. Collaborated with various internal stakeholders to achieve business goals. Implemented global event process for engaging with our worldwide partner ecosystem and created a 3-5 year strategy for growth within our sponsorship program. Achieved year over year sponsorship revenue growth by an average of 15%.Project managed industry events and ensured the SAP Concur brand and messaging were properly represented throughout the event while also managing overall logistics. Worked closely with core product teams to develop and align 1st party marketing events to drive marketplace growth and brand awareness. Managed overall event logistics for 1st and 3rd party events including defining goals, objectives, KPIs, budget management, vendor sourcing and management, project planning, and executive meetings.

Redmond, Wa

-Manage end to end sponsorship sales and deliverables on large scale Microsoft events. Areas of responsibility include: strategy for developing the prospectus and onsite experience for sponsors, creating written communication templates, main point of contact for 80+ sponsors, invoice and reconciliation of sponsor payments, work closely with various vendors, social media team, and demand gen team to execute deliverables onsite. Key Events: Microsoft Ignite, SharePoint Conference, Microsoft Lync Conference, Microsoft Project Conference, and Microsoft Exchange Conference-Key team player to support and grow the sponsor and expo revenue on Microsoft Ignite from $4.7M to $12.4M. Also, developed the Marketing and Promotional Opportunity packages and grew revenue on Microsoft Ignite from $463,000 to $558,750 with a 50% job cost. -Expo Manager for various Microsoft events managing the end to end expo strategy and experience. Work closely with vendors to execute on the vision and strategy of the event. Areas of responsibility include: manage expo budget, branding and creative design, floor plan development, creation of work back and tracking documents, and managing all expo vendors. Key Events: SharePoint Conference, Microsoft Project Conference, Microsoft Lync Conference, and Microsoft Exchange Conference-Manage Office 365 and Skype for Business’ presence at various Microsoft and 3rd party industry events. Main point of contact for team to execute on stated goals for the event. Areas of responsibility include: leading in-person team meetings, budget management, staffing, managing work back schedule and deadlines, executive management, content management, speaker management, evening event logistics, booth logistics, and lead capture process and implementation. Key Events: Dreamforce, Gartner BPM Summit, Genesys G-Force, TEAM Polycom, Office 365 at Ignite, Office 365 at Build, and Office 365 at TechEd North America and Europe.

St. Paul, Mn

-Worked directly with our second largest customer, 3M, on their tradeshow exhibit needs-Implemented new innovative ideas to 3M, such as virtual tradeshows and social media-Managed the overall process on new booth builds from design, implementation, and distribution-Worked directly with different 3M divisions to learn and understand their product to better help them go to market at tradeshows

Seattle, Wa

-Worked directly with our largest corporate client, Microsoft, through the design and implementation process of conferences, tradeshows, special events, and exhibits-Involved in the development of our company strategy and culture-Facilitated customers' goals that resulted in long term success for a lasting partnership

Des Moines, Ia

-Worked directly with customers through the design and implementation process of rental and custom exhibits-Provided direction and ideas to customers on how to maximize their booth presence-Coordinated inbound and outbound shipments

Des Moines, Ia

-Communicated with exhibitors and assisted in the ordering process -Traveled to events throughout the Midwest to provide exceptional customer service-Collected payments during show hours and acheived an average collection rate of 98%

Mankato, Mn

-Responsible for all aspects of four varsity sporting events, including but not limited to; security, parking, audio visual, and hiring event personnel-Served on various committees to host national events-Coordinated, trained, and supervised student volunteer groups-Organized and planned three youth basketball tournaments with an average of 65 participating teams

Minneapolis,,Mn

-Game day supervisor for the Jr. Wolves program.-Implemented marketing plan for 2003 Timberwolves Summer Basketball Camp.-Assisted sales staff to promote the Timberwolves in the community

Master Of Arts (M.A.), Sport Management

Ba Leisure, Youth, & Human Services, American Humanics

Activities and Societies: American Humanics Certificate Emphasis in Non-Profit Youth Administration Camp Adventure Youth Services: 2001.