Chrissy Lim

Chrissy Lim Email and Phone Number

Creative Capitalist & Future Thinker | Driving Innovation through Creativity and Technology @ Protaigé
Chrissy Lim's Location
West End, Queensland, Australia, Australia
Chrissy Lim's Contact Details

Chrissy Lim personal email

About Chrissy Lim

I've always been driven by a passion for innovation, creativity, and technology's potential to disrupt traditional industries. Over the years, I've navigated multiple transformations and embraced the opportunities that come with change. My professional journey is a testament to my ability to adapt and thrive in diverse environments. I started my career in law, where I cultivated the discipline for logic, analysis, and strategic thinking. However, my creative heart led to the dynamic world of advertising, where I managed regional accounts for brands like Mercedes-Benz, Coca-Cola, and J&J, and learned the intricate dance between creativity and strategy.With the arrival of the digital revolution, I seized the opportunity to join the local founding team for Quickcut. This venture reshaped the print advertising industry in Singapore and was later acquired by Adstream for $35MM in 2006.In 2011, my passion for creativity, strategy, and technology inspired me to establish PaperplaneCo. For over a decade, I've been at the helm as founder and creative director, steering the agency towards specialised B2B content marketing for enterprise technology clients like Adobe and SAP. Our strengths lie in crafting impactful content that nurtures enduring connections between brands and their audiences throughout the customer journey.As I continue my journey, I remain committed to pushing boundaries, fostering innovation, and leading successful teams. The emergence of generative AI presents a new horizon to redefine creativity and explore what makes us truly human. I'm excited about the future and the endless possibilities it holds.*Skills & Specialities*♟Creative Direction: Proven track record of leading creative teams and projects♟B2B Content Marketing: Expertise creating content for enterprise technology customers.♟Strategic Thinking: Background in law and advertising with a deep appreciation for logic, analysis, and strategic thinking.♟Innovation and Technology: Succesful ventures in disruptive tech♟Entrepreneurship: Successfully founded and led companies♟Brand Strategy: Managed regional accounts for Mercedes-Benz, Coca-Cola, and Johnson & Johnson♟UI/UX Design: Personal work on interactive story apps and music-publishing platforms♟Leadership: Various roles as a founder, director, and consultant♟Storytelling: Extensive experience in advertising, content creation, interactive installations and short films♟Project Management: Managed and delivered thousands of complex projects with exceptional standards of execution

Chrissy Lim's Current Company Details
Protaigé

Protaigé

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Creative Capitalist & Future Thinker | Driving Innovation through Creativity and Technology
Chrissy Lim Work Experience Details
  • Protaigé
    Co-Founder And Ceo
    Protaigé Sep 2023 - Present
    In my role as CEO and Co-Founder of Protaigé, I am pioneering the integration of AI in marketing storytelling, content and design. I lead an incredibly passionate team in harmonising technological advancements with market demands, crafting a future where AI empowers commercial creativity.◆ *Strategic Vision and Leadership*: Charting the course for Protaigé, ensuring our direction aligns with evolving market needs and technological advancements.◆ *AI Integration in B2B SaaS*: Spearheading the incorporation of AI-powered content and design tools into a B2B SaaS offering to revolutionise how marketing creative is conceptualised and executed.◆ *Stakeholder Engagement*: Cultivating robust relationships with stakeholders and partners, fostering an environment of business growth, innovation, and collaborative success.◆ *Business Model*: Overseeing Protaigé's business model, funding and GTM strategy◆ *Workflow Automation*: Implementing strategies for automating and streamlining workflow processes, integrating marketing tools for enhanced content production and personalisation.◆ *Prompt Engineering and Design*: Engineering prompts that lead to unique, engaging, and relevant content generation.◆ *B2B Content and Creative Direction*: Automating the creation of content strategies that resonate with audiences and align with brand narratives.Key Projects and Initiatives:*Protaigé Launch*: Leading the conceptualisation, business planning and GTM execution of Protaigé, setting a new standard for AI-assisted content creation and design.*ARC Framework*: Designing the innovative Protaigé ARC framework, enhancing our technology's capability in generating data-driven, adaptive storytelling tailored for various stages of the customer journey.*Funding Achievement*: Securing a significant milestone by raising USD$500k in seed funding within the first month of our incorporation, a testament to the confidence in our vision and potential.
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  • Paperplaneco
    Founder And Creative Director
    Paperplaneco Oct 2011 - Present
    Singapore, Singapore, Sg
    As founder and creative director, I've led the agency to carve out a niche in B2B content marketing for enterprise technology customers, serving clients like Adobe, SAP and Twilio. We specialise in developing comprehensive content strategies that align with our clients' goals and their customers' needs at every stage of the customer journey. Over the past decade, our work has spanned a wide range of formats, from short films to thought leadership presentations and enterprise publications. Each piece of content we create is a testament to our commitment to quality, creativity, and our clients' success. One of our notable projects includes the Adobe Experience Makers Commerce Learning Series, an online course designed for commerce marketers. This project showcased our ability to deliver micro, bite-sized learning with practical concepts and tips, covering topics such as customer-first mindset, persona profiling, and developing a unique Lean CX Roadmap.As I continue to lead PaperplaneCo, I look forward to embracing the opportunities that generative AI present, pushing the boundaries of what's possible in content marketing and creative production.
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  • Possible Worldwide, Singapore
    Ideation Consultant For Sap
    Possible Worldwide, Singapore Dec 2010 - Jun 2012
    Seattle, Washington, Us
    In my role at SAP, I spearheaded ideation and user experience initiatives, blending innovative design thinking with practical UX strategies. I conceptualised mobile applications tailored to streamline SAP’s business processes, significantly boosting efficiency and productivity. This role underlined my ability to marry creative solutions with technological innovation, empowering employees in their work environments.
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  • Kitchenomics Pte Ltd
    Founding Partner
    Kitchenomics Pte Ltd Oct 2009 - Nov 2011
    As a co-founder of Kitchenomics Pte Ltd, I played a pivotal role in shaping a unique B2B commercial kitchen company that redefined food processing services for the commercial F&B industry. Our work with clients like Subway and Delifrance involved not just value-added service provision but also extensive R&D in recipe development and commercial food preparation, illustrating my capacity for strategic innovation and operational excellence.
  • Badger Pictures Pte Ltd
    Executive Producer
    Badger Pictures Pte Ltd Oct 2010 - Mar 2011
    My tenure as Executive Producer at Badger Pictures was marked by innovative filmmaking and pioneering strategies in media production. I worked with a team focused on revolutionising traditional funding, production, and distribution models in cinema, assembling a group of filmmakers and marketers to tell compelling stories in unprecedented ways.
  • Johnson & Johnson, Asia-Pacific
    Regional Production Facilitator
    Johnson & Johnson, Asia-Pacific Jul 2010 - Jan 2011
    New Brunswick, Nj, Us
    At Johnson & Johnson, I developed a new production model for regional projects, including the Johnson’s regional Baby TVC production. This innovative approach, now employed across the region, showcased my skill in implementing strategic and creative solutions in a corporate setting, enhancing efficiency and output quality.
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  • Lloyd Northover
    Regional Account Director
    Lloyd Northover 2009 - 2010
    London, Greater London, Gb
    As an Account Director at Lloyd Northover, I led strategic branding and marketing campaigns for key clients. My role involved aligning creative concepts with business objectives, ensuring impactful and coherent brand narratives. This position underscored my expertise in crafting and executing high-level marketing strategies.
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  • Mother Cook-It-Yourself
    Founder
    Mother Cook-It-Yourself Jul 2007 - Dec 2008
    Founding Mother Cook-It-Yourself marked a pivotal point in my career where I combined my passion for creativity with technological innovation. I designed and developed a web-based grocery and recipe delivery service (the precursor to concepts like HelloFresh), focused on reviving the tradition of home-cooked meals. This venture was not just about facilitating food delivery; it was about using technology to enhance personal connections. Mother was designed to be a unique and interactive platform, offering an extensive database of recipes and cooking instructions, and enabling users to personalise their food and wine choices. This start-up highlights my ability to blend innovative digital solutions with a deep understanding of consumer needs, creating experiences that are not only convenient but also emotionally resonant.
  • Lowe And Partners Worldwide, Asia Pacific
    Regional Account Director
    Lowe And Partners Worldwide, Asia Pacific 2006 - 2008
    London, Gb
    In my regional role at Lowe, I managed and nurtured client relationships across multiple markets in the Asia-Pacific region for brands like BPW Asia (Nestea), Coca-Cola, and Johnson & Johnson. My role encompassed strategic planning and execution, leading to successful campaigns that resonated across diverse markets, proving my capability in handling complex, multicultural advertising challenges.
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  • Quickcut
    Coo
    Quickcut 2002 - 2006
    Quickcut provides a digital delivery system that accelerates advertisement creation and delivery time and is widely used by newspapers, advertising agencies and retailers. At Quickcut, I set up and oversaw operations for a multinational digital delivery network that spanned five diverse Asian markets. In Singapore, I was a key player in successfully transitioning the print advertising industry from traditional, colour-separation based delivery to a digital process. This involved training ad agencies, converting printers and publications, and maintaining a streamlined high-quality process with consistent results on the publishing end. Singapore is now a 100% digital delivery network and Quickcut was ultimately acquired by AdStream for $35MM.
  • Lowe And Partners Worldwide, Singapore
    Account Director
    Lowe And Partners Worldwide, Singapore Mar 2001 - Mar 2002
    London, Gb
    At Lowe, I led innovative advertising initiatives for HSBC Bank, IKEA, and the online travel platform Zuji. My role involved developing unique marketing solutions, managing complex projects, and driving strategic growth, further establishing Lowe's presence as a leader in global advertising solutions. Our campaign for IKEA won a Gold Lion at Cannes: https://vimeo.com/2904619
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  • Batey Ads, Singapore
    Senior Account Manager
    Batey Ads, Singapore Mar 2000 - Mar 2001
    At Batey Ads, I focused on enhancing the Mercedes-Benz brand through global creative advertising campaigns. My contributions at Batey underscored my ability to deliver impactful brand narratives and reinforce my expertise in high-level account management.
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  • Ammirati Puris Lintas, Singapore
    Account Executive
    Ammirati Puris Lintas, Singapore Mar 1999 - Mar 2000
    Us
    My journey in advertising began at Ammirati Puris Lintas, where I developed and executed brand strategy initiatives for Audi Asia Pacific and Premium Automobiles Singapore. This foundational role was where I honed my skills in strategy development and brand management, setting the stage for my subsequent career growth.
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Chrissy Lim Skills

Strategy Advertising Creative Direction Entrepreneurship Start Ups Mobile Applications Marketing Strategy Management Digital Media Interactive Marketing Digital Strategy User Experience Brand Development Marketing User Interface Design Crm Social Media Marketing Film Mobile Technology Online Marketing Seo Leadership Interactive Advertising Creative Strategy Solutions Marketing New Media Mobile Marketing Innovation Strategic Partnerships Web Analytics Mobile Devices Brand Architecture Content Strategy Corporate Branding Concept Development Film Production Art Direction Creative Development Mobile Solutions Sem Interaction Design Experience Design Google Analytics

Chrissy Lim Education Details

  • Bpp Law School
    Bpp Law School
    Legal Practice Post-Grad Course (Lpc)
  • University Of Bristol
    University Of Bristol
    Law
  • Sydney Church Of England Girls Grammar School (Scecgs), Redlands
    Sydney Church Of England Girls Grammar School (Scecgs), Redlands
    Higher School Certificate (New South Wales)
  • Raffles Institution
    Raffles Institution
  • Raffles Girls Secondary School
    Raffles Girls Secondary School

Frequently Asked Questions about Chrissy Lim

What company does Chrissy Lim work for?

Chrissy Lim works for Protaigé

What is Chrissy Lim's role at the current company?

Chrissy Lim's current role is Creative Capitalist & Future Thinker | Driving Innovation through Creativity and Technology.

What is Chrissy Lim's email address?

Chrissy Lim's email address is hi****@****ail.com

What schools did Chrissy Lim attend?

Chrissy Lim attended Bpp Law School, University Of Bristol, Sydney Church Of England Girls Grammar School (Scecgs), Redlands, Raffles Institution, Raffles Girls Secondary School.

What skills is Chrissy Lim known for?

Chrissy Lim has skills like Strategy, Advertising, Creative Direction, Entrepreneurship, Start Ups, Mobile Applications, Marketing Strategy, Management, Digital Media, Interactive Marketing, Digital Strategy, User Experience.

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