Chrissy Lim Email & Phone Number

In my role as CEO and Co-Founder of Protaigé, I am pioneering the integration of AI in marketing storytelling, content and design. I lead an incredibly passionate team in harmonising technological advancements with market demands, crafting a future where AI empowers commercial creativity.◆ *Strategic Vision and Leadership*: Charting the course for Protaigé, ensuring our direction aligns with evolving market needs and technological advancements.◆ *AI Integration in B2B SaaS*: Spearheading the incorporation of AI-powered content and design tools into a B2B SaaS offering to revolutionise how marketing creative is conceptualised and executed.◆ *Stakeholder Engagement*: Cultivating robust relationships with stakeholders and partners, fostering an environment of business growth, innovation, and collaborative success.◆ *Business Model*: Overseeing Protaigé's business model, funding and GTM strategy◆ *Workflow Automation*: Implementing strategies for automating and streamlining workflow processes, integrating marketing tools for enhanced content production and personalisation.◆ *Prompt Engineering and Design*: Engineering prompts that lead to unique, engaging, and relevant content generation.◆ *B2B Content and Creative Direction*: Automating the creation of content strategies that resonate with audiences and align with brand narratives.Key Projects and Initiatives:*Protaigé Launch*: Leading the conceptualisation, business planning and GTM execution of Protaigé, setting a new standard for AI-assisted content creation and design.*ARC Framework*: Designing the innovative Protaigé ARC framework, enhancing our technology's capability in generating data-driven, adaptive storytelling tailored for various stages of the customer journey.*Funding Achievement*: Securing a significant milestone by raising USD$500k in seed funding within the first month of our incorporation, a testament to the confidence in our vision and potential.

Singapore, Singapore, Sg

As founder and creative director, I've led the agency to carve out a niche in B2B content marketing for enterprise technology customers, serving clients like Adobe, SAP and Twilio. We specialise in developing comprehensive content strategies that align with our clients' goals and their customers' needs at every stage of the customer journey. Over the past decade, our work has spanned a wide range of formats, from short films to thought leadership presentations and enterprise publications. Each piece of content we create is a testament to our commitment to quality, creativity, and our clients' success. One of our notable projects includes the Adobe Experience Makers Commerce Learning Series, an online course designed for commerce marketers. This project showcased our ability to deliver micro, bite-sized learning with practical concepts and tips, covering topics such as customer-first mindset, persona profiling, and developing a unique Lean CX Roadmap.As I continue to lead PaperplaneCo, I look forward to embracing the opportunities that generative AI present, pushing the boundaries of what's possible in content marketing and creative production.

Seattle, Washington, Us

In my role at SAP, I spearheaded ideation and user experience initiatives, blending innovative design thinking with practical UX strategies. I conceptualised mobile applications tailored to streamline SAP’s business processes, significantly boosting efficiency and productivity. This role underlined my ability to marry creative solutions with technological innovation, empowering employees in their work environments.

As a co-founder of Kitchenomics Pte Ltd, I played a pivotal role in shaping a unique B2B commercial kitchen company that redefined food processing services for the commercial F&B industry. Our work with clients like Subway and Delifrance involved not just value-added service provision but also extensive R&D in recipe development and commercial food preparation, illustrating my capacity for strategic innovation and operational excellence.

My tenure as Executive Producer at Badger Pictures was marked by innovative filmmaking and pioneering strategies in media production. I worked with a team focused on revolutionising traditional funding, production, and distribution models in cinema, assembling a group of filmmakers and marketers to tell compelling stories in unprecedented ways.

New Brunswick, Nj, Us

At Johnson & Johnson, I developed a new production model for regional projects, including the Johnson’s regional Baby TVC production. This innovative approach, now employed across the region, showcased my skill in implementing strategic and creative solutions in a corporate setting, enhancing efficiency and output quality.

London, Greater London, Gb

As an Account Director at Lloyd Northover, I led strategic branding and marketing campaigns for key clients. My role involved aligning creative concepts with business objectives, ensuring impactful and coherent brand narratives. This position underscored my expertise in crafting and executing high-level marketing strategies.

Founding Mother Cook-It-Yourself marked a pivotal point in my career where I combined my passion for creativity with technological innovation. I designed and developed a web-based grocery and recipe delivery service (the precursor to concepts like HelloFresh), focused on reviving the tradition of home-cooked meals. This venture was not just about facilitating food delivery; it was about using technology to enhance personal connections. Mother was designed to be a unique and interactive platform, offering an extensive database of recipes and cooking instructions, and enabling users to personalise their food and wine choices. This start-up highlights my ability to blend innovative digital solutions with a deep understanding of consumer needs, creating experiences that are not only convenient but also emotionally resonant.

London, Gb

In my regional role at Lowe, I managed and nurtured client relationships across multiple markets in the Asia-Pacific region for brands like BPW Asia (Nestea), Coca-Cola, and Johnson & Johnson. My role encompassed strategic planning and execution, leading to successful campaigns that resonated across diverse markets, proving my capability in handling complex, multicultural advertising challenges.

Quickcut provides a digital delivery system that accelerates advertisement creation and delivery time and is widely used by newspapers, advertising agencies and retailers. At Quickcut, I set up and oversaw operations for a multinational digital delivery network that spanned five diverse Asian markets. In Singapore, I was a key player in successfully transitioning the print advertising industry from traditional, colour-separation based delivery to a digital process. This involved training ad agencies, converting printers and publications, and maintaining a streamlined high-quality process with consistent results on the publishing end. Singapore is now a 100% digital delivery network and Quickcut was ultimately acquired by AdStream for $35MM.

London, Gb

At Lowe, I led innovative advertising initiatives for HSBC Bank, IKEA, and the online travel platform Zuji. My role involved developing unique marketing solutions, managing complex projects, and driving strategic growth, further establishing Lowe's presence as a leader in global advertising solutions. Our campaign for IKEA won a Gold Lion at Cannes: https://vimeo.com/2904619

At Batey Ads, I focused on enhancing the Mercedes-Benz brand through global creative advertising campaigns. My contributions at Batey underscored my ability to deliver impactful brand narratives and reinforce my expertise in high-level account management.

Us

My journey in advertising began at Ammirati Puris Lintas, where I developed and executed brand strategy initiatives for Audi Asia Pacific and Premium Automobiles Singapore. This foundational role was where I honed my skills in strategy development and brand management, setting the stage for my subsequent career growth.

Bar Finals, Legal Practice Post-Grad Course (Lpc)

Ll.B (Hons), Law

Higher School Certificate, Higher School Certificate (New South Wales)

Education record

Education record