I've always been driven by a passion for innovation, creativity, and technology's potential to disrupt traditional industries. Over the years, I've navigated multiple transformations and embraced the opportunities that come with change. My professional journey is a testament to my ability to adapt and thrive in diverse environments. I started my career in law, where I cultivated the discipline for logic, analysis, and strategic thinking. However, my creative heart led to the dynamic world of advertising, where I managed regional accounts for brands like Mercedes-Benz, Coca-Cola, and J&J, and learned the intricate dance between creativity and strategy.With the arrival of the digital revolution, I seized the opportunity to join the local founding team for Quickcut. This venture reshaped the print advertising industry in Singapore and was later acquired by Adstream for $35MM in 2006.In 2011, my passion for creativity, strategy, and technology inspired me to establish PaperplaneCo. For over a decade, I've been at the helm as founder and creative director, steering the agency towards specialised B2B content marketing for enterprise technology clients like Adobe and SAP. Our strengths lie in crafting impactful content that nurtures enduring connections between brands and their audiences throughout the customer journey.As I continue my journey, I remain committed to pushing boundaries, fostering innovation, and leading successful teams. The emergence of generative AI presents a new horizon to redefine creativity and explore what makes us truly human. I'm excited about the future and the endless possibilities it holds.*Skills & Specialities*♟Creative Direction: Proven track record of leading creative teams and projects♟B2B Content Marketing: Expertise creating content for enterprise technology customers.♟Strategic Thinking: Background in law and advertising with a deep appreciation for logic, analysis, and strategic thinking.♟Innovation and Technology: Succesful ventures in disruptive tech♟Entrepreneurship: Successfully founded and led companies♟Brand Strategy: Managed regional accounts for Mercedes-Benz, Coca-Cola, and Johnson & Johnson♟UI/UX Design: Personal work on interactive story apps and music-publishing platforms♟Leadership: Various roles as a founder, director, and consultant♟Storytelling: Extensive experience in advertising, content creation, interactive installations and short films♟Project Management: Managed and delivered thousands of complex projects with exceptional standards of execution
Listed skills include Strategy, Advertising, Creative Direction, Entrepreneurship, and 39 others.