Chrissy Mack Email & Phone Number

Pfafftown, Nc, Us

Pfafftown, Nc, Us

Amesbury, Massachusetts, United States

- Created engaging media content ensuring consistent brand messaging and visual excellence while prioritizing user-centric designs.- Collaborated with the Director of Business Development and Community Outreach on marketing initiatives, including media calendar management, campaigns, and event planning always considering the user experience.- Wrote compelling content to raise brand awareness and participate in community outreach programs.- Managed content scheduling across digital media platforms, including social media and in-store collateral.- Utilized strong Adobe Creative Cloud and Canva skills for detailed photo, video, and graphics creation/editing with an emphasis on user-friendly layouts.- Researched and identified current trends and new opportunities for prospective marketing campaigns.Key Metrics:Organically increased Instagram followers by 670% and engagement by 120% in 7 months despite extremely strict state and platform TOS restrictions. (Note: This is a legal, highly-philanthropic cannabis company. I worked remote. I am not a cannabis consumer.)

United States

- Managed and provided quality assurance, guidance, and support to the design and video production teams.- Assured quality assurance for several national, regional, and local clients’ projects with a focus on enhancing the overall user experience.- Provided graphic design, web design, social media, content, copywriting, and photography services on a regular basis with a user-centric approach.- Responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing lead-generation programs that promote long-term user satisfactions and client growth.

Plaistow, New Hampshire, United States

- Collaborated with a small team of professionals at a fintech startup that involved a mobile/web application geared towards rewards shopping, investing, and cryptocurrency utilizing the Stellar blockchain network, always focusing on user-friendly interface design.- Managed graphic design, web design, UX/UI, photography, marketing, strategizing, branding, applying for and managing trademarks, and Amazon e-commerce management via Amazon Seller Central.

Bedford, New Hampshire, United States

- Worked at the corporate headquarters, assisting in overseeing 38 real estate brokerages and several hundred agents in the New England area.- Executed and monitored marketing plans that included print, broadcast, and online content, focusing on improving user (real estate agents’) journeys.- Demonstrated expertise in areas including SEO, copywriting, advertising, social media, digital marketing, and direct marketing.- Brainstormed and developed ideas for creative marketing campaigns.- Created marketing materials for websites, social media, and other marketing platforms.- Maintained and strengthened the firm's overall brand to internal and external audiences.- Simplified complex data into a user-friendly format, such as graphs, charts, and other visual aids for clients and management, enhancing user understanding.

Hampton, New Hampshire, United States

- Responsible for the habitual implementation of successful item placement strategies and effective keyword management of paid advertising based on business goals and targets for Amazon.com (AWS, Vendor Central), Walmart.com, Walmart.ca, Michaels, Joann, Home Depot, and more, resulting in a traceable increase in sales.- Created keyword-rich and visual content for social media, website, spec sheets, new product concepts, and online catalog listings including Amazon A+ pages, always considering the user experience.- Created innovative and unique craft projects using company products, executed photoshoots of products as well as step-by-step tutorial photos and videos, ensuring clarity and ease of use for users.- Engaged influencers and brand advocates to build brand awareness.- Managed online Amazon catalog on Amazon Vendor Central and Amazon Seller Central - adding new products and making edits as needed to improve clarity and comprehension.- Used statistical analysis to draw conclusions about marketing campaigns and made recommendations accordingly.- Product development with CEO and Engineer - testing products and offering suggestions and opinions that prioritize user satisfaction.Key Metrics:- Increased Amazon sales by 115% in less than 1 year on a shoestring budget without increasing ad spend.- Organically grew Instagram followers by 700% and Pinterest audience from 1k to 200k+ monthly viewers within 6 months.- Increased traffic to the blog from just 200 views per month to several thousand per month. Invented “viral” craft projects.- Assisted in procuring the “2019 Product of the Year” award by the Association of Crafting Industries (ACI).

Kingston, New Hampshire, United States

- Collaborated closely with community leaders and citizens to promote substance-free living for youth. Designed and strategized all graphic design, web design, and any additional marketing content. Assisted in the operations and logistics of running a non-profit organization.• Winner of 2018 CADCA social media design contest for my entry on children of alcoholics, which resulted in our coalition being awarded extra funding and national recognition.

Windham, New Hampshire, United States

- Responsible for all aspects of marketing this multi-departmental business including; graphic design (newspaper ads, magazine ads, banners, signs, labels, promotional items, trade show backdrops, branding items, etc.), pre-press, web design, local marketing, social media marketing, copywriting, trade show booth design, vinyl cutting, sign making, vehicle lettering, t-shirt design, photography, mass mailings, and much more. - Promoted wholesale & retail nursery departments, garden center, full-service florist, sports division, and hardscape division. - Assisted the owner with several side projects pertaining to his baseball team and real estate endeavors; provided basic tech support to coworkers.Key Metrics:• Grew Facebook fan base from zero to 3k+ on a shoestring budget, increased Pinterest/Twitter followers, and more than quadrupled their website traffic - resulting in a formidable sales and growth increase.• Initiated and executed the design of an eCommerce website selling bulk materials which brought in $100,000+ in extra revenue over 3 spring seasons - with over 95% of the sales being to new customers.• Supported coordination and marketing of annual plant auctions which resulted in historical, quadrupled sales.

Kingston, New Hampshire, United States

- Successfully initiated and managed a home-based food business start-up with less than $1k and generated $50k in 2nd-year annual sales – products were sold online to thousands and had placement in over 100 stores. Sustained a profitable business since the first month of inception. - Originated a successful branding and marketing plan; responsible for every aspect of operations from product development to customer fulfillment.Key Metrics:• Featured on ABC World News in “Mompreneur” segment.• Featured in Family Circle Magazine and other national periodicals.• Named “Top 10 Yummiest Home-Based Business” by MSN Money’s “Top 100 Home-Based Business” list in 2008.

Hampton, Nh

- 2003 Rookie of the Year; Marketed homes in the community by providing internet exposure, virtual tours, advertisements, sales brochures, open houses and exposure on the MLS system; negotiated contracts; worked with home inspectors and appraisers; successfully guided homebuyers and sellers through the purchase and sale of properties

Greenland, Nh

- Worked on several projects for national “dot com” and software clients; design, prepress, film and press checks, PowerPoint presentations, web design, high-end digital imaging

Nashua, Nh

- Lone designer for internationally-known computer media company; handled all design projects from concept to completion including four/five-color (DCS2 files) product packaging, POP displays, brochures, spec sheets, posters, logos, and forms; product photography; international correspondence with output bureaus, printers, finishers, vendors and customers; technical support; appeared on ABC show “Business Now” in Nov. 1999

Bachelor'S Degree, Graphic Design

Graphic Design

Diploma