Web & Interactive Designer
Gardena, Ca
Educational Insights creates inventive, kid-powered toys and engaging games that promote creativity, imagination, and out-of-the-box learning. In my role with Educational Insights, I was responsible for all digital creative components, including the website, e-mail marketing, social media, and digital display ads.Key Achievements:• Redesigned product detail pages, resulting in a 54% increase in conversions year over year and earning MarketLive’s 2015 Top Performer Award for Highest Conversion Improvement• Redesigned 13 key sub-brand landing pages to pedestal brand messages, resulting in an average increase in time spent on page of 10.5% and increase in pages/session of 14.2%• Redesigned website (150+ pages) in Bootstrap responsive framework for optimal user experience on mobile and tablet devices• Worked with Creative Director to create and maintain brand standards guide outlining usage of fonts, colors, photography, and logos. These brand standards were then carried over to print and packaging assetsResponsibilities:• Design and execute all marketing calendar campaigns, which typically include onsite, e-mail, and social components• Build web design mockups into W3C standards-compliant webpages within the MarketLive eCommerce platform using HTML5, CSS3, and Javascript. Creatively problem-solve to work around the platform’s constraints and enhance user experience• Build e-mail marketing design mockups into mobile-friendly HTML e-mails• Perform cross-browser, cross-client, and cross-device testing on all web and e-mail components• Manage and execute ongoing user experience improvements, including reducing page load times, reducing redundancies, and optimizing images• Work with third-party vendors and utilize their tools to support overall user experience and sales goals (examples: Optimizely for A/B testing, Yesmail for e-mail marketing)• Manage web and digital marketing deliverable timelines and processes