Christopher Owens

Christopher Owens Email and Phone Number

Executive Strategy Director @ TRG
Dallas, TX, US
Christopher Owens's Location
Dallas, Texas, United States, United States
About Christopher Owens

Christopher is a strategist-educator-drummer-and-mixed-media-storyteller who loves hyphens. He's a midwesterner by birth, raised near Columbus, Ohio, where he dreamt of becoming a cartoonist, architect, and drummer (in that order.) His desire to live and learn around creative misfits drew him to the University of North Texas in Denton, where he earned a BFA in Language and Communications. After college, he hit the road playing drums in an award-winning third-wave two-tone ska band called The Grown-Ups. Who wouldn't? After four memorable years with the band, he sold out and entered the dragon of advertising. In the late '90s, he cut his teeth at Gleason/Calise on Web 1.0 brands before being accepted into the renowned Miami Ad School for their second annual Account Planning Boot Camp. He was trained by the world's premier account planners and graduated top of his class.Since joining independent agency The Richards Group in 2000 (re-founded in 2021 as TRG), his Effie award-winning strategic guidance has realized the potential of a diverse set of brands: Alfa Romeo, Sub-Zero luxury appliances, Patrón Spirits, The Home Depot, Dr Pepper, 7-Up, GameStop, Paramount Pictures, Metro by T-Mobile, Firehouse Subs, National Vision Inc, Biltmore, Seabourn Cruises, SMU, and The Dallas Morning News to name a few. For five years, Christopher acted as liaison with an independent partner agency in Tokyo, where he oversaw the training of strategists and implementation of a new brand definition capability.In December 2020, Christopher accepted the opportunity to join agency leadership in guiding its re-founding as TRG — an ongoing reimagining of the former Richards Group into a first-of-its-kind nonprofit-owned, people-run creativity collective.In the past 24 years, Christopher has become an over-booked educator with SMU, VCU Brand Center, UT Austin, IAAS, and Ad2 organizations. He has run clinics, participated in mainstage panels, and Head Juror at the 2024 4A’s Jay Chiat Strategy Awards. He's most proud of becoming the first Miami Ad School Strategy Bootcamp grad to be invited back as faculty in 2007. This has been an ongoing 19+ year commitment enabling him to teach virtually worldwide to hundreds of students now practicing in the world's top creative companies.As of Fall 2024, he’s an empty-nester with two creative daughters, both in and out of college. Meanwhile, he still performs with fellow veterans from the NTX and NYC music scenes, Mike Rudnicki (Baboon) and Sean Donovan (Calla), in an indie/kraut/dub rock project aptly titled The Sudden Walk.

Christopher Owens's Current Company Details
TRG

Trg

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Executive Strategy Director
Dallas, TX, US
Christopher Owens Work Experience Details
  • Trg
    Executive Strategy Director
    Trg
    Dallas, Tx, Us
  • Trg
    Head Of Brand Strategy
    Trg
    Dallas, Tx, Us
  • Trg
    Head Of Brand Strategy
    Trg Jul 2023 - Present
    Dallas, Texas, Us
    I help lead a talented group of memory-makers who earn more attention for brands by paying the most attention to people.
  • Trg
    Brand Strategy Director
    Trg Mar 2003 - Jul 2023
    Dallas, Texas, Us
  • Trg
    Account Planner
    Trg Mar 2000 - Mar 2003
    Dallas, Texas, Us
  • Miami Ad School
    Program Lead | Strategic Planning Boot Camp
    Miami Ad School Oct 2022 - Present
    Miami, Fl, Us
    I currently lead the updated Strategic Planning Boot Camp. In this 10-week online program, students conduct research, develop insights, write creative briefs/briefings, and collaborate with a creative team to devise campaigns. The course ends with a real client pitch.
  • Miami Ad School
    Teaching Faculty | Account Planning Boot Camp
    Miami Ad School Jan 2006 - Oct 2022
    Miami, Fl, Us
    I taught various weeks of the original Account Planning Boot Camp, which transitioned to the Strategic Planning Boot Camp. In this live classroom program, which was located in Miami and Atlanta, students conducted research, developed creative briefs/briefings, and collaborated with creative teams to devise campaign pitches.
  • The University Of Texas At Austin
    Visiting Lecturer
    The University Of Texas At Austin Apr 2018 - Present
    Austin, Tx, Us
    Regular lecturer for the "Technology Marketing and Advertising" class where we ponder what's to come at the intersection of Madison Ave & Westworld.
  • Voxativ Acoustic Technologies
    Collaborator
    Voxativ Acoustic Technologies Jan 2015 - Present
    Helping hone high-art audio from Berlin
  • Miami Ad School Sri Lanka
    Teaching Faculty
    Miami Ad School Sri Lanka Feb 2021 - Oct 2022
    Colombo 4, Western , Lk
    I taught classes on brand architecture, communications planning, and strategic planning for the Strategic Planning Boot Camp and Creative Director programs.
  • Southern Methodist University
    Adjunct Lecturer
    Southern Methodist University 2002 - 2013
    Dallas, Tx, Us
    Taught the night class of Advertising Research/CADV 3393 for Dr. Alice Kendrick.
  • Oricom Inc
    Brand Strategy Consultant
    Oricom Inc Jan 2005 - Jan 2010
    Trained a team of strategists as well as helped implement and pitch a new branding process for the Japanese market.
  • Gleason/Calise
    Account Planning Supervisor
    Gleason/Calise Apr 1999 - Mar 2000
  • Gleason/Calise
    Account Planner
    Gleason/Calise May 1997 - Mar 1999
  • Gleason/Calise
    Assistant Account Executive
    Gleason/Calise Jan 1997 - May 1997
  • The Grown-Ups
    Drummer
    The Grown-Ups 1991 - 1996
    I was the drummer for an award-winning third-wave, 2Tone revival ska band from Denton, TX that toured the US.

Christopher Owens Skills

Positioning Consumer Insight Public Speaking Brand Marketing Brand Development Digital Strategy Communications Teaching Persuasive Speaker Brand Identity Data Analysis Account Planning Business Analysis Contemporary Art Ethnomusicology Visual Storytelling Advertising Integrated Marketing Digital Marketing Brand Design Strategic Planning Strategy Persuasion Media Planning Interactive Marketing Online Advertising Luxury Brand Marketing Interactive Advertising Presentation Design Creative Strategy Training Foreign Languages Persuasive Presentations Performance Marketing Social Media Marketing Creative Direction Marketing Effectiveness Strategic Thinking Brand Strategy Art Direction Analytical Skills Strategic Communications Research Ska Marketing Strategy Brand Management Copywriting Storytelling Brand Architecture Branding And Identity

Christopher Owens Education Details

  • Miami Ad School
    Miami Ad School
    Account Planning / Strategy
  • Master Of Advertising Effectiveness
    Master Of Advertising Effectiveness
    Advertising
  • University Of North Texas
    University Of North Texas
    Language/Communications

Frequently Asked Questions about Christopher Owens

What company does Christopher Owens work for?

Christopher Owens works for Trg

What is Christopher Owens's role at the current company?

Christopher Owens's current role is Executive Strategy Director.

What schools did Christopher Owens attend?

Christopher Owens attended Miami Ad School, Master Of Advertising Effectiveness, University Of North Texas.

What skills is Christopher Owens known for?

Christopher Owens has skills like Positioning, Consumer Insight, Public Speaking, Brand Marketing, Brand Development, Digital Strategy, Communications, Teaching, Persuasive Speaker, Brand Identity, Data Analysis, Account Planning.

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