Christopher is a strategist-educator-drummer-and-mixed-media-storyteller who loves hyphens. He's a midwesterner by birth, raised near Columbus, Ohio, where he dreamt of becoming a cartoonist, architect, and drummer (in that order.) His desire to live and learn around creative misfits drew him to the University of North Texas in Denton, where he earned a BFA in Language and Communications. After college, he hit the road playing drums in an award-winning third-wave two-tone ska band called The Grown-Ups. Who wouldn't? After four memorable years with the band, he sold out and entered the dragon of advertising. In the late '90s, he cut his teeth at Gleason/Calise on Web 1.0 brands before being accepted into the renowned Miami Ad School for their second annual Account Planning Boot Camp. He was trained by the world's premier account planners and graduated top of his class.Since joining independent agency The Richards Group in 2000 (re-founded in 2021 as TRG), his Effie award-winning strategic guidance has realized the potential of a diverse set of brands: Alfa Romeo, Sub-Zero luxury appliances, Patrón Spirits, The Home Depot, Dr Pepper, 7-Up, GameStop, Paramount Pictures, Metro by T-Mobile, Firehouse Subs, National Vision Inc, Biltmore, Seabourn Cruises, SMU, and The Dallas Morning News to name a few. For five years, Christopher acted as liaison with an independent partner agency in Tokyo, where he oversaw the training of strategists and implementation of a new brand definition capability.In December 2020, Christopher accepted the opportunity to join agency leadership in guiding its re-founding as TRG — an ongoing reimagining of the former Richards Group into a first-of-its-kind nonprofit-owned, people-run creativity collective.In the past 24 years, Christopher has become an over-booked educator with SMU, VCU Brand Center, UT Austin, IAAS, and Ad2 organizations. He has run clinics, participated in mainstage panels, and Head Juror at the 2024 4A’s Jay Chiat Strategy Awards. He's most proud of becoming the first Miami Ad School Strategy Bootcamp grad to be invited back as faculty in 2007. This has been an ongoing 19+ year commitment enabling him to teach virtually worldwide to hundreds of students now practicing in the world's top creative companies.As of Fall 2024, he’s an empty-nester with two creative daughters, both in and out of college. Meanwhile, he still performs with fellow veterans from the NTX and NYC music scenes, Mike Rudnicki (Baboon) and Sean Donovan (Calla), in an indie/kraut/dub rock project aptly titled The Sudden Walk.
-
Executive Strategy DirectorTrgDallas, Tx, Us -
Head Of Brand StrategyTrgDallas, Tx, Us -
Head Of Brand StrategyTrg Jul 2023 - PresentDallas, Texas, UsI help lead a talented group of memory-makers who earn more attention for brands by paying the most attention to people. -
Brand Strategy DirectorTrg Mar 2003 - Jul 2023Dallas, Texas, Us -
Account PlannerTrg Mar 2000 - Mar 2003Dallas, Texas, Us -
Program Lead | Strategic Planning Boot CampMiami Ad School Oct 2022 - PresentMiami, Fl, UsI currently lead the updated Strategic Planning Boot Camp. In this 10-week online program, students conduct research, develop insights, write creative briefs/briefings, and collaborate with a creative team to devise campaigns. The course ends with a real client pitch. -
Teaching Faculty | Account Planning Boot CampMiami Ad School Jan 2006 - Oct 2022Miami, Fl, UsI taught various weeks of the original Account Planning Boot Camp, which transitioned to the Strategic Planning Boot Camp. In this live classroom program, which was located in Miami and Atlanta, students conducted research, developed creative briefs/briefings, and collaborated with creative teams to devise campaign pitches. -
Visiting LecturerThe University Of Texas At Austin Apr 2018 - PresentAustin, Tx, UsRegular lecturer for the "Technology Marketing and Advertising" class where we ponder what's to come at the intersection of Madison Ave & Westworld. -
CollaboratorVoxativ Acoustic Technologies Jan 2015 - PresentHelping hone high-art audio from Berlin -
Teaching FacultyMiami Ad School Sri Lanka Feb 2021 - Oct 2022Colombo 4, Western , LkI taught classes on brand architecture, communications planning, and strategic planning for the Strategic Planning Boot Camp and Creative Director programs. -
Adjunct LecturerSouthern Methodist University 2002 - 2013Dallas, Tx, UsTaught the night class of Advertising Research/CADV 3393 for Dr. Alice Kendrick. -
Brand Strategy ConsultantOricom Inc Jan 2005 - Jan 2010Trained a team of strategists as well as helped implement and pitch a new branding process for the Japanese market. -
Account Planning SupervisorGleason/Calise Apr 1999 - Mar 2000
-
Account PlannerGleason/Calise May 1997 - Mar 1999
-
Assistant Account ExecutiveGleason/Calise Jan 1997 - May 1997
-
DrummerThe Grown-Ups 1991 - 1996I was the drummer for an award-winning third-wave, 2Tone revival ska band from Denton, TX that toured the US.
Christopher Owens Skills
Christopher Owens Education Details
-
Miami Ad SchoolAccount Planning / Strategy -
Master Of Advertising EffectivenessAdvertising -
University Of North TexasLanguage/Communications
Frequently Asked Questions about Christopher Owens
What company does Christopher Owens work for?
Christopher Owens works for Trg
What is Christopher Owens's role at the current company?
Christopher Owens's current role is Executive Strategy Director.
What schools did Christopher Owens attend?
Christopher Owens attended Miami Ad School, Master Of Advertising Effectiveness, University Of North Texas.
What skills is Christopher Owens known for?
Christopher Owens has skills like Positioning, Consumer Insight, Public Speaking, Brand Marketing, Brand Development, Digital Strategy, Communications, Teaching, Persuasive Speaker, Brand Identity, Data Analysis, Account Planning.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial