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Christopher Owens Email & Phone Number

Executive Strategy Director at TRG
Location: Dallas, Texas, United States 16 work roles 3 schools
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Current company
TRG
Role
Executive Strategy Director
Location
Dallas, Texas, United States

Who is Christopher Owens? Overview

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Christopher Owens is listed as Executive Strategy Director at TRG, based in Dallas, Texas, United States. AeroLeads shows a matched LinkedIn profile for Christopher Owens.

Christopher Owens previously worked as Head of Brand Strategy at Trg and Head of Brand Strategy at Trg. Christopher Owens holds Account Planning Boot Camp (Original Precursor To Current Strategic Planning Boot Camp), Account Planning / Strategy from Miami Ad School.

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TRG

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Profile bio

About Christopher Owens

Christopher is a strategist-educator-drummer-and-mixed-media-storyteller who loves hyphens. He's a midwesterner by birth, raised near Columbus, Ohio, where he dreamt of becoming a cartoonist, architect, and drummer (in that order.) His desire to live and learn around creative misfits drew him to the University of North Texas in Denton, where he earned a BFA in Language and Communications. After college, he hit the road playing drums in an award-winning third-wave two-tone ska band called The Grown-Ups. Who wouldn't? After four memorable years with the band, he sold out and entered the dragon of advertising. In the late '90s, he cut his teeth at Gleason/Calise on Web 1.0 brands before being accepted into the renowned Miami Ad School for their second annual Account Planning Boot Camp. He was trained by the world's premier account planners and graduated top of his class.Since joining independent agency The Richards Group in 2000 (re-founded in 2021 as TRG), his Effie award-winning strategic guidance has realized the potential of a diverse set of brands: Alfa Romeo, Sub-Zero luxury appliances, Patrón Spirits, The Home Depot, Dr Pepper, 7-Up, GameStop, Paramount Pictures, Metro by T-Mobile, Firehouse Subs, National Vision Inc, Biltmore, Seabourn Cruises, SMU, and The Dallas Morning News to name a few. For five years, Christopher acted as liaison with an independent partner agency in Tokyo, where he oversaw the training of strategists and implementation of a new brand definition capability.In December 2020, Christopher accepted the opportunity to join agency leadership in guiding its re-founding as TRG — an ongoing reimagining of the former Richards Group into a first-of-its-kind nonprofit-owned, people-run creativity collective.In the past 24 years, Christopher has become an over-booked educator with SMU, VCU Brand Center, UT Austin, IAAS, and Ad2 organizations. He has run clinics, participated in mainstage panels, and Head Juror at the 2024 4A’s Jay Chiat Strategy Awards. He's most proud of becoming the first Miami Ad School Strategy Bootcamp grad to be invited back as faculty in 2007. This has been an ongoing 19+ year commitment enabling him to teach virtually worldwide to hundreds of students now practicing in the world's top creative companies.As of Fall 2024, he’s an empty-nester with two creative daughters, both in and out of college. Meanwhile, he still performs with fellow veterans from the NTX and NYC music scenes, Mike Rudnicki (Baboon) and Sean Donovan (Calla), in an indie/kraut/dub rock project aptly titled The Sudden Walk.

Listed skills include Positioning, Consumer Insight, Public Speaking, Brand Marketing, and 46 others.

Current workplace

Christopher Owens's current company

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TRG
Trg
Executive Strategy Director
Dallas, TX, US
AeroLeads page
16 roles · 35 years

Christopher Owens work experience

A career timeline built from the work history available for this profile.

Executive Strategy Director

Trg

Dallas, TX, US

Head Of Brand Strategy

Trg

Dallas, TX, US

Head Of Brand Strategy

Current
Trg

Dallas, Texas, US

I help lead a talented group of memory-makers who earn more attention for brands by paying the most attention to people.

Jul 2023 - Present

Brand Strategy Director

Trg

Dallas, Texas, US

Mar 2003 - Jul 2023

Account Planner

Trg

Dallas, Texas, US

Mar 2000 - Mar 2003

Program Lead | Strategic Planning Boot Camp

Current

Miami, FL, US

I currently lead the updated Strategic Planning Boot Camp. In this 10-week online program, students conduct research, develop insights, write creative briefs/briefings, and collaborate with a creative team to devise campaigns. The course ends with a real client pitch.

Oct 2022 - Present

Teaching Faculty | Account Planning Boot Camp

Miami, FL, US

I taught various weeks of the original Account Planning Boot Camp, which transitioned to the Strategic Planning Boot Camp. In this live classroom program, which was located in Miami and Atlanta, students conducted research, developed creative briefs/briefings, and collaborated with creative teams to devise campaign pitches.

Jan 2006 - Oct 2022

Visiting Lecturer

Current

Austin, TX, US

Regular lecturer for the "Technology Marketing and Advertising" class where we ponder what's to come at the intersection of Madison Ave & Westworld.

Apr 2018 - Present

Teaching Faculty

Colombo 4, Western, LK

I taught classes on brand architecture, communications planning, and strategic planning for the Strategic Planning Boot Camp and Creative Director programs.

Feb 2021 - Oct 2022

Adjunct Lecturer

Dallas, TX, US

Taught the night class of Advertising Research/CADV 3393 for Dr. Alice Kendrick.

2002 - 2013 ~11 yrs

Brand Strategy Consultant

Trained a team of strategists as well as helped implement and pitch a new branding process for the Japanese market.

Jan 2005 - Jan 2010

Account Planning Supervisor

Gleason/Calise
Apr 1999 - Mar 2000

Account Planner

Gleason/Calise
May 1997 - Mar 1999

Assistant Account Executive

Gleason/Calise
Jan 1997 - May 1997

Drummer

The Grown-Ups

I was the drummer for an award-winning third-wave, 2Tone revival ska band from Denton, TX that toured the US.

1991 - 1996 ~5 yrs
3 education records

Christopher Owens education

Account Planning Boot Camp (Original Precursor To Current Strategic Planning Boot Camp), Account Planning / Strategy

Miami Ad School

Certified With Distinction, Advertising

Master Of Advertising Effectiveness

Bachelor Of Fine Arts - Bfa, Language/Communications

University Of North Texas
FAQ

Frequently asked questions about Christopher Owens

Quick answers generated from the profile data available on this page.

What company does Christopher Owens work for?

Christopher Owens works for TRG.

What is Christopher Owens's role at TRG?

Christopher Owens is listed as Executive Strategy Director at TRG.

Where is Christopher Owens based?

Christopher Owens is based in Dallas, Texas, United States while working with TRG.

What companies has Christopher Owens worked for?

Christopher Owens has worked for Trg, Miami Ad School, The University Of Texas At Austin, Voxativ Acoustic Technologies, and Miami Ad School Sri Lanka.

How can I contact Christopher Owens?

You can use AeroLeads to view verified contact signals for Christopher Owens at TRG, including work email, phone, and LinkedIn data when available.

What schools did Christopher Owens attend?

Christopher Owens holds Account Planning Boot Camp (Original Precursor To Current Strategic Planning Boot Camp), Account Planning / Strategy from Miami Ad School.

What skills is Christopher Owens known for?

Christopher Owens is listed with skills including Positioning, Consumer Insight, Public Speaking, Brand Marketing, Brand Development, Digital Strategy, Communications, and Teaching.

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