Christa (Hart) Pullen Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Accountable for P&L, assortment strategy and optimal product placement via print catalog and e-commerce, vendor selection and negotiations for $48M Gettington Brand. Acted as Merchandising Consultant for Orchard Brands.
• Successfully led the launch of the Sahalie brand on both Gettington.com and in print catalogs in just six weeks and continued to innovate and build the brand, which yielded an incremental $2.5M in sales and $1.2M in.
• Collaborated cross functionally to set up new vendor partnerships, transition new partners through brand pivots, develop pricing and markdown strategies, optimize site experiences and drive catalog performance.
• Overall Gettington sales increased 11.3% and gross profit increased from 47.6% to 48.2% YOY for 2019.
• Hired, mentored and developed new team.
• Developed and implemented consistent processes across four separate brands under the Orchard Brands Portfolio that drove operational efficiencies. Examples include developing a consistent outdate and markdown strategy.

Greater Minneapolis-St. Paul Area

• Responsible for developing and managing annual Joint Business Financial Plans with Target and four major national brand vendors that yielded more than $160M in sales. Directly responsible for $20M national account.
• Successfully partnered with company leadership and Target merchants, developed consistent strategies and processes for managing joint business plans, yielding +25.4% sales growth for one major brand and +17.3% growth.
• Leader of $20M total sales program presentations and negotiations with 23 buying groups at Target Corp., Best Buy and Bluestem Brands.
• Launched 10 national brands at Target Corp., Best Buy and Bluestem Brands. Expanded placement to 2 additional buying groups for 3 national brand vendors at Target Corp.
• Successfully partnered with Target merchant and key licensing partners to increase in store total shelf space by 29% for national book vendor.

Greater Minneapolis-St. Paul Area

• Responsible for finding, developing and securing vendors for Target that drive incremental growth.
• Leader of $9M total sales program presentations and negotiations with 7 buying groups at Target Corp.
• Successfully developed and onboarded 4 new national brand and private label vendors into Target’s vendor matrix in a short period of time.
• Developed and successfully placed multi-department, private label kitchen ware program at Target. Sales doubled each of the two years after placement yielding $5M in incremental sales.
• Quickly developed and secured placement of a broad line of private label baked goods at Target Stores, yielding $2M in incremental sales.
• Secured checkout placement for national brand cosmetic item yielding $1M in incremental sales.

• Played major role in the creation, management and growth of start-up, import, product development company.
• Directed the development and execution of innovative product lines sold to Target, Wal-Mart and other major retailers.
• Spearheaded the development and implementation of operational processes while coaching and mentoring 5 direct reports.
• Sales grew from zero to over $20M during my tenure at the company.
• Created and was the first to market with the concept of a plush Easter basket. This category is now the core of most mass retailers’ Easter business.
• Fully responsible for securing all key licensed properties for PTI’s core categories, including Disney, Warner Brothers, Marvel, Sanrio, DreamWorks, Hasbro, Mattel and Nickelodeon. Sales for this licensed product.

• Total accountability for multi-year strategic marketing plans, P&L, optimal product placement, vendor selection and negotiations.
• Developed seasonal candy and food gift assortment programs that delivered over $350M in sales for Target on an annual basis.
• Through implementation of strategic merchandising, consumer marketing insights and product positioning, re-invented and exploded the Halloween business. Grew sales from $14M to $61M in three years.
• Aggressively grew the Easter business from $10M in sales to over $25M in sales in just two years.
• Re-invented the ladies’ scarf and hair business in just four weeks. Sales doubled in each category for that season.
• Negotiated all product costs and terms, extensively collaborating with vendors and internal stakeholders.

• Leader of Merchandise Planning Team of 6 people, including coaching and mentoring responsibilities.
• Successfully managed $500M in inventory and delivered both instock and turnover objectives.
• Successfully partnered with company leadership to develop and implement import storage program for seasonal goods, yielding $3M in savings for the company in the first year.