Christa Pittaluga Email and Phone Number

● Founded & built marketing digital agency.● Managed over 40 vendor relationships, partners & clients.● Targeted both online & offline clients by designing a multi-pronged & comprehensive marketing strategy.● Developed partnerships with local businesses to secure third party promotions.● Proofed & approved production & printing drafts of promotional materials.● Worked closely with clients to identify their needs & challenges & provide solution-oriented campaigns.● Managed project deadlines & monitored milestones through completion stage.● Developed successful integrated campaigns including email, SEO, social media, advertising, project & strategic plans, advertising, website optimization & training.

• Developed social media strategy resulting in YOY increases in followers by 43%, impressions by 76% and engagement by 1.68%.• Website: Doubled traffic from 2021 to 2022 and immediately focused on developing new, modern site - view current vs. updated https://christaportfolio.com/marcom-portfolio/• Initiated digital strategies: content marketing, search engine optimization, email marketing.• Led new and updated branding and messaging elements: logo, color palette, positioning, value props, mission, vision, benefits, features, persona, pillars.• Developed strategic marketing and communication plan for new week-long healthcare conference in Nashville including: announcement tactics, website, communications and marketing campaign.• Implemented member engagement tactics: newsletters, gamification, social engagement, member spotlights, and member promotion.• Managed media engagement to include media alerts, press releases, pitches, and developing relations with local and national media representatives.• Increased media mentions by 79% with reach of 1.57 billion for 2022.• Designed first-time Council integrated earned, owned and paid campaigns for programs, events, and research studies.• Created 5-year strategic plan. View full plan at https://christaportfolio.com/

• Led and developed inbound and traditional marketing strategy to increase brand awareness and achieve organizational business goals• Partnered with internal and external executive stakeholders to determine campaign priorities and allocate resources and budget• Directed & supported market research collection, analysis and interpretation of data for improvement of campaigns.• Marketing tactics (Earned, Owned & Paid): Lead generation, video, social media, paid advertisement, account based marketing, content marketing, microsites, webinars, email automation, creative collateral, digital media and various other techniques, SEO• Inbound lead capture, transfer and follow up into Salesforce followed by review & evaluation of marketing funnelSr. Project Manager – Marketing & Communications• Oversaw Marketing/Communication portfolios (1), programs (25), projects (500) and high performing project/marketing management team. • Develops inbound & traditional marketing strategies with SEO optimization techniques designed to improve search ranking and increase site authority domain.• Led 50+ multi-channel marketing campaigns for medical service lines, brand awareness, tradeshows, recruiting and business development, generating 4.4M in gross profit and 487% gross profit ROI from all marketing initiatives for 2019.• Trains marketing team in three areas: marketing methodology (as needed), marketing/project management software tool (Monthly), PMP preparation (Weekly)• Campaign Types:o Internal: HR – Employee Relief Fund, Government Affairs- Surprise Medical Billing, Comms – COVID-19 Communication and Support, Strategic Operations – Environmental Scano External: Business Development - B2B & B2C, Recruiting – Clinicians across all service lines throughout the US, Current Customers: Nurture and Referral• Implemented metrics and reporting for all campaigns focusing on goal setting, establishing smart goals, and an iterative approach to improvement.

• Improvement of web presence through SEO, successfully increasing overall web traffic by ̴40%• Increase of organic searches by 25% through content marketing initiatives such as weekly blogs, personalized email campaigns, video tech notes, case study and infographics• Write and edit content for customers and internal use such as brochures, printed materials, presentations, press releases, website content, announcements, and product advertisement.• Partner with OEM manufacturers, outside experts, and media to create and optimize content promoted through multiple outlets and websites outside of Rovema, NA.• Enhanced alignment of brand strategy by reviewing and editing current marketing material, including website data.• Successful management of relationships with client, media partners, parent company and marketing team, and executives.• Manage short and long-term strategy and campaign calendar to include webinars, content offers, trade shows, events and other promotional content building brand awareness. • Manage marketing budget and expenses

 Oversaw multiple simultaneous projects building and supplying various flooring samples from vendors to Home Depot across all stages of development with 100% on time rate. Created kick off presentations and meetings identifying sequences, risks, activities, resources and scheduling needed to successfully complete a project within a given timeframe. Established, maintained and communicated project milestones and timelines, managed project critical paths, and managed resource planning and research through the use of SAP and MS Project. Coordinated with as many as 13 third party, flooring vendors for perfect execution of project to over 2,000 Home Depot stores. Reviewed the quality of work completed with the project team (management, production and manufacturing team) on a regular basis to ensure it met project standards.

 Responsible for multiple, simultaneous projects building VFFS machines and successfully stayed within and under budgeted amount. Created a detailed work plan identifying sequences, risks, activities, resources and scheduling needed to successfully complete a project within a given time frame. Reviewed the quality of work completed with the project team (engineers, production and manufacturing team) on a regular basis to ensure it met project standards. Involved in full cycle of project starting from presales, creating proposals and estimates, and continuing through to the successful management and completion of the project. Performed research, analyzing information, providing documentation, and preparing reports.

• Represented Apple, HP, Belkin, Shell Oil, Targus and other major retail manufacturers to military shopping exchanges throughout Europe, the Middle East, and Africa.• Participated and represented accounts in various tradeshows, events, and promotions - creating contests, presentations and promotion campaigns.• Organized, managed and executed the successful creation of three (3) Apple Store-in-Stores and one (1) HP store-in-store grand opening events, employing creative, promotional marketing in various European locations.• Provided sales teams with a stimulating and supportive environment, enabling EMEA region to win 15 competitions between 5 worldwide regions involving the sale of end-of-life products, attachment rates, and marketing/sales displays and demonstrations.• Evaluated military exchanges by site visits to provide each account specific information and advice, including product order numbers and analysis marketing recommendations.• Managed product and program training programs• Responsible for over 50 employees, 30 stores, and oversaw 10 strategic accounts within area

• Managed merchandisers of books, periodicals, and magazines to the military exchanges• Procured products for the book department and souvenir apparel in the military exchanges.• Incorporated and sold a line of Lone Star souvenir apparel into previously untapped exchange locations in my district more than doubling sales for the line.• Successfully ensured marketing displays and author events were promoted, had high attendance, and increased store sales