Christa Steeves

Christa Steeves Email and Phone Number

Director of Marketing, Experience Development and Partnerships @ Destination St. John's
St. John's, NL, CA
Christa Steeves's Location
St John’s, Newfoundland and Labrador, Canada, Canada
About Christa Steeves

A strategic and people-first leader with over 20 years of experience in building companies, relationships, teams, and results. Extensive business and leadership experience in marketing communications; operations management; strategic planning; sales and business development; and people and culture management. Have worked in various executive and management roles at top advertising agencies in Eastern Canada, in higher education, and in a variety of industries including technology, consumer packaged goods, service, government, and not-for-profit. I have also run my own award-winning advertising agency, SPARK, and helped launch and scale several start-ups in various industries. I have worked with some of the best brands in Canada, such as Bell, Blackberry, Atlantic Lottery Corporation, and Cadillac Fairview, among others.In addition to my professional expertise, I am passionate about wellness and lifestyle coaching, and I hold certifications in coaching, meditation, and yoga. I run a passion project, Well Being, where I teach wellness practices to those who live with mental illness.

Christa Steeves's Current Company Details
Destination St. John's

Destination St. John'S

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Director of Marketing, Experience Development and Partnerships
St. John's, NL, CA
Christa Steeves Work Experience Details
  • Destination St. John'S
    Director Of Marketing, Experience Development And Partnerships
    Destination St. John'S
    St. John'S, Nl, Ca
  • Destination St. John'S
    Director Of Marketing, Experience Development & Partnerships
    Destination St. John'S Apr 2024 - Present
    St. John'S, Nl, Ca
  • Well Being
    Yoga And Meditation Teacher
    Well Being Mar 2013 - Apr 2023
    St. John'S, Nl, Ca
    Wellness and lifestyle coaching, workshops, retreats and events offered one-on-one, in groups and online including yoga, meditation, nutrition, mindfulness and stress reduction tools for living a balanced mind, body and spirit life.
  • Pilot°
    Chief Operating Officer
    Pilot° 2022 - Jan 2023
    St John’S, Newfoundland And Labrador, Ca
    Overseeing Pilot’s strategy and operations while building a highly engaged inclusive culture to ensure team members thrive. Working with the CEO to set and drive the organizational vision, mission and values; corporate strategy; and, growth and hiring needs. Measuring and analyzing current revenue streams, offerings, and relationships to optimize business growth and revenue strategy. Developing actionable business strategies, objectives, and plans that ensure alignment with short- and long-term objectives. Strategically managing, mentoring, and coordinating with team to meet organizational and client goals. Implementing financial, organizational, and technological processes and policies to improve the company’s operating capabilities. Building and maintaining relationships with clients, potential clients, and other professionals and organizations in the industry.
  • Max Arts. Athletics. Wellness.
    Director Marketing And Growth
    Max Arts. Athletics. Wellness. Aug 2020 - Apr 2022
    St. John'S, Nl, Ca
    Strategic brand, marketing and communications planning and leadership to fulfil corporate mission, vision, values, and objectives. Provide clear, insightful, and actionable intelligence on the performance of marketing, brand development and other communication activities. Contribute to and champion of a positive entrepreneurial culture, development of new growth opportunities, and alignment of goals to deliver excellence.
  • Doyanne
    Chief Executive Officer
    Doyanne Nov 2013 - Aug 2020
    Boutique consulting firm for growth-driven start-ups and evolving businesses. Our analytical but creative approach is designed to develop strategic solutions that support your business goals. From initial ideation to execution we specialize in business and strategic planning; marketing and communications; people and culture development; and effective management and operations. We work to budget, not billable hours, so our focus is always on your success. We work with an extensive network of experts to help you transform your business and reach your growth potential.
  • Nexxbar Equipment Inc
    President & Chief Operating Officer
    Nexxbar Equipment Inc Oct 2019 - Dec 2019
    Mount Pearl, Newfoundland And Labrador, Ca
    It is our mission to help people move, feel, and live better. At NEXXBAR we provide everyBODY with original and easy-to-use self treatment tools that make recovery faster.
  • Nexxbar Equipment Inc
    Chief Operating Officer
    Nexxbar Equipment Inc Nov 2018 - Oct 2019
    Mount Pearl, Newfoundland And Labrador, Ca
    Responsible for making the vision of Nexxbar a reality in a sustainable way by managing the development and execution of strategic plans and day-to-day operations.
  • Memorial University Of Newfoundland
    Associate Director (Marketing)
    Memorial University Of Newfoundland Jan 2012 - Mar 2013
    Newfoundland And Labrador, Ca
    Responsible for the university’s award-winning, full-service in-house advertising and marketing team. Telling the story of Memorial — who we are, what we stand for and where we’re going.As stewards of the university’s identity and reputation, it was our responsibility to connect faculty, students and staff with one another and the world, including all marketing and promotions activity for the university, colleges, and departments. Managed and led the marketing team (Events; Management and Coordination, Creative Services; Web and Online; and, Image Services) including change management planning; budget planning and management; performance measure setting and reporting; and, management team planning including collaboration with communications and university relations; human resource planning and initiatives; executive leadership and support; and, strategic planning.
  • Spark Marketing
    Partner
    Spark Marketing 2008 - 2011
    St. John'S, Nl, Ca
    Key Accounts: North Atlantic/Orange Store, Government of Newfoundland and Labrador, Bluenose RV, Johnson GEO Centre, Marble Mountain, Simmonds+Partners Defense, Talon Energy, DFB Group, among others. Partner and Director, Client Services of SPARK Marketing an award-winning full service 13-person marketing and communications agency based in St. John's that developed fresh, relevant and imaginative work which stimulated action and delivered results by integrating online and offline strategies through a combination of strategy, creativity and technology.
  • Target Marketing & Communications
    Account Group Director
    Target Marketing & Communications Jan 2008 - Nov 2008
    St. John'S, Newfoundland And Labrador, Ca
    Key Accounts: Irving Oil Responsible for business development, agency marketing plan and management and development of agency account group. Built, managed and mentored collaborative client-centric teams for agency and client success.
  • Extreme Group
    Account Director
    Extreme Group 2004 - 2008
    Ca
    Key Accounts: Research In Motion (Blackberry); Sherway Gardens; BDO Dunwoody; Aliant Brand, Consumer and Youth; Atlantic Lottery Corporation; and Empire Theatres Developed new business and facilitated growth within existing business relationships. Helped clients consistently meet and exceed objectives through successful management of agency team including strategic planning, relationship building, brand architecture and guardianship, fiscal management, mentoring and career development and creative development and execution across all media.
  • Cossette
    Account Director / Account Supervisor
    Cossette 2002 - 2004
    Quebec City, Quebec, Ca
    Key Accounts: Aliant Brand, Wireless and Business; Yellow Pages; Empire Theatres; Atlantic Lottery Corporation Provided integrated marketing and communication planning to clients including research, public affairs, interactive, advertising and media. Inspired agency teams with consumer based insights enabling them to to develop strategic and results-driven solutions that met or exceeded client expectations. Administered client accounts including relationship building, brand development, strategic planning, idea sales, solution development, and financial management.
  • Bristol Group
    Account Executive / Account Coordinator
    Bristol Group 1998 - 2002
    Ca
    Key Accounts: Aliant Business, Wireless and Public Affairs; Pinty's; Grand Pre Wines; Law.com; NewTel Communications; Anthony Insurance; Government of Newfoundland and Labrador Managed and build positive client relationships to meet expectations, objectives and profitably grow client business through marketing and communication campaign development and execution.
  • Noia Nl (Newfoundland & Labrador Oil & Gas Industries Association)
    Communications Specialist (Workterm)
    Noia Nl (Newfoundland & Labrador Oil & Gas Industries Association) 1997 - 1998
    St. John'S, Nl, Ca
    Responsible for communications and public relations activities including press releases, newsletters, annual reports, board management, advertising, media relations and internal communications.
  • City Of Mount Pearl, Newfoundland, Canada
    Marketing And Promotions Planner (Workterm)
    City Of Mount Pearl, Newfoundland, Canada 1996 - 1997
    Mount Pearl, Newfoundland And Labrador, Ca
    Developed, designed and implemented marketing and promotions materials along with event design and management.

Christa Steeves Education Details

  • Memorial University, Newfoundland And Labrador
    Memorial University, Newfoundland And Labrador
    Marketing

Frequently Asked Questions about Christa Steeves

What company does Christa Steeves work for?

Christa Steeves works for Destination St. John's

What is Christa Steeves's role at the current company?

Christa Steeves's current role is Director of Marketing, Experience Development and Partnerships.

What schools did Christa Steeves attend?

Christa Steeves attended Memorial University, Newfoundland And Labrador.

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