Christa Steiner Email & Phone Number

4230 Elida Rd., Lima Oh 45807

Marketing Specialist for a rapidly growing nonprofit financial cooperative in West-Central Ohio. In 2017, the credit union was named the #2 Best Performing Credit Union in the U.S. by S&P Global Market Intelligence.RESPONSIBILITIES:• Develop and design all marketing and sales materials for the credit union and its affiliateorganizations including newsletters, brochures, flyers, posters, and other print materials.• Manage digital media channels including website, email marketing, Facebook, Twitter, YouTube,and Linked In. This includes writing copy and designing web graphics.• Assist with the design and implementation of new products and services.• Participate as member of Visioning Committee to ensure credit union is at the forefront oftechnology and new advancements in the financial industry.• Assist the Vice President of Business Development as needed with all Marketing aspects.• Plan, coordinate, and promote special events to ensure a positive community image.• Design interactive PDF forms to support the credit union and its affiliate organizations.• Selected by the CEO to serve as Executive Director of the Superior Foundation, Inc., the credit union’s private charitable foundation.KEY ACCOMPLISHMENTS:• Developed an animated character, Stella the Teller.• Assisted with a logo re-design and branding refresh prompted by a charter change and major expansion into new markets.• Developed and implemented an internal employee newsletter to share both personal and company news. The goal was to create a channel to help our employees stay connected as the organization grows and expands into new markets.

Hicksville, Ohio, United States

Director of Marketing and Public Relations for a progressive 25-bed critical access hospital serving Northwest Ohio and Northeast Indiana. Participates as a member of the hospital Executive Team.RESPONSIBILITIES:Develops and implements strategies to promote revenue-generating services regionally. Accountable for all internal and external written communication including press releases, newsletters, mailings, brochure content, website and social media content, and other content for publication. Develops and designs all marketing and sales materials. Manages all advertising contracts and schedules. Develops and maintains consistent corporate identity throughout the organization. Supports the ongoing communications needs of every hospital department including physician offices and specialty clinics. Provides similar support for the CMH Foundation and CMH Auxiliary. Establishes and maintains positive relationships with community leaders and community organizations. Establishes and maintains positive relationships with the media. Serves as primary media contact and spokesperson. Serves as Public Information Officer during crisis situations.KEY ACCOMPLISHMENTS:Developed identity branding including a refreshed hospital logo and new logos for sub-organizations.Re-designed the hospital website www.cmhosp.com.

Findlay, Ohio, United States

Communications Officer for a flourishing community foundation dedicated to improving the quality of life for Hancock County, Ohio residents.RESPONSIBILITIES:Develop and implement strategic marketing plan. Accountable for all internal and external communication including speeches, press releases, and other content for publication. Responsible for the development and design of all marketing and sales materials including the annual report and website. Establish and maintain positive relationships with the media. Serve as primary media contact. Serve as spokesperson in absence of the president. Plan foundation special events. Develop and maintain consistent corporate identity throughout the organization. Support the communications needs of foundation staff in all areas including Programming, Development, Donor Services, Special Initiatives, and Finance.KEY ACCOMPLISHMENTS:Co-founded and directed a unique fundraising event called Match Day. This event utilized matching funds to raise over $768,000 in a single to day to support local nonprofit organizations in Hancock County.Directed a project to document the life of the late Madeleine Thomas Schneider, the foundation’s largest donor to date. Oversaw all aspects including hiring and managing a writer, editing copy, selecting photos, and designing the book.Redesigned website navigation and content resulting in a 89% increase in site traffic the first year.

Troy, Michigan, United States

Director of Marketing for a leading investment firm specializing in 401(k), 403(b), and 457 retirement plan management for individuals.RESPONSIBILITIES:Targeted messages and developed sales materials that helped StraightLine become one of the leading personal retirement management firms in the country, acquiring clients including General Motors and Michigan State University. Developed and maintained corporate website. Ensured that all marketing materials were in compliance with SEC regulations.Wrote and distributed press releases. Supported and communicated with sales team, clients, and vendors. Developed and maintained consistent corporate identity throughout the organization.KEY ACCOMPLISHMENTS:Developed new identity branding including a new corporate logo.Redesigned the company website www.myrplan.com.

Bluffton, Ohio, United States

Advertising Director / Graphic & Web Designer for a growing community bank.RESPONSIBILITIES: Implemented targeted marketing strategies to increase personal and business use of bank products. Accountable for written communication including press releases, direct mail solicitations, brochure and website copy, radio and television scripts, and general bank correspondence. Developed, designed, and managed all marketing and sales materials, including print, radio, and television advertising, website, direct mail pieces, brochures, and lobby signage. Negotiated advertising contracts and coordinated advertising schedules. Developed and maintained consistent corporate identity throughout the organization. Ensured that all marketing materials were in compliance with state and federal banking regulations. Evaluated and coordinated corporate sponsorships and community donations. Participated in community organizations and activities as bank representative.KEY ACCOMPLISHMENTS:Targeted marketing strategies helped grow the bank from $250 million in assets to over $415 million in assets; expanding the regional coverage, adding three new branch locations, and launching 16 new bank products.Received three national awards for the writing and production of television commercials. Also received one state-level industry award for the design and management of bank’s website.Instrumental in the development, marketing, and implementation of 16 new bank products.Responsible for two complete website redesigns (1998 and 2001). The first redesign resulted in a 335% increase in site traffic the very first month. That figure quickly increased to nearly a 900% increase compared to the previous site.Directed the retail/interior design of new bank branches built in 2003 (Van Wert) and 2005 (Celina). Consulted with architects, builders, and interior designers regarding all aspects of the project.

Lima, Ohio, United States

Public Relations Director for one of the largest county fairs in Ohio.RESPONSIBILITIES:Developed, designed, and produced all advertising campaigns and printed materials. Coordinated all publicity including press releases and live and taped interviews. Planned and supervised special events including country music concerts, grandstand events, the Public Appreciation Dinner, and the Annual Meeting. Supervised and managed special event coordinators, event staff, and volunteers. Prepared contracts and coordinated services for vendors and off-season special events.KEY ACCOMPLISHMENTS:Developed identity branding for the fair including a new logo and mascot.Developed corporate sponsorship program including supporting marketing materials.

Ba, Communications Arts/Public Relations, Business Option

Real Estate Certificate Program, Real Estate

Completed Real Estate Certificate Program coursework required to sit for the Ohio Real Estate License Exam.

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program