Christa Moore Email & Phone Number

Secaucus, Nj, Us

Secaucus, Nj, Us

As a Senior Marketing Manager with Quest Diagnostics Pharma Solutions, I specialize in developing and executing successful B2B account-based marketing (ABM) programs for pharmaceutical and in vitro diagnostics (IVD) companies and clinical research organizations in the life sciences industry.I ensure alignment with company and departmental goals and business development leaders. My work focuses on educating key decision-makers, buying groups, and target personas about the latest diagnostic innovations in companion diagnostics (CDx), clinical trials, invitro diagnostics (IVD), precision medicine, and commercialization to accelerate the delivery of life-changing therapies.I manage marketing strategies, campaigns, and initiatives to help drive growth and achieve business objectives for Quest's pharma segment.

Secaucus, Nj, Us

As a Senior Regional Marketing Manager for Quest Diagnostics, I created strategic marketing campaigns to help drive growth in the Midwest region, composed of 19 states. In this role, my work consisted of B2B, B2C, and B2B2C initiatives to reach health systems, healthcare providers, health plans, community health organizations, and patients. I worked closely with the Midwest commercial sales team to develop and execute strategic, integrated marketing programs and campaigns aligned with regional opportunities. I worked with agency and media partners to execute many tactics, including digital campaigns, community events, OTT videos/commercials, and email marketing. I am adept at developing and managing budgets and analyzing and interpreting data to inform decision-making and optimize performance.In addition to this role, I was also part of a dedicated marketing team focused on launching Quest's COVID-19 testing program, which provided me with additional expertise in FDA, government, and compliance.

Partnerships include: PROJECT: DMG, Inc. - Employer Brand Strategy, ABM Marketing Strategy» Developed a comprehensive strategy to elevate the employer brand with a goal to recruit 100+ mid-senior level software engineers and data scientists by end of 2021.»Created a comprehensive ABM marketing and automation strategy.__PROJECT: Procter & Gamble Pampers Rewards Program - (Engagement & Account Management)» Worked directly with P&G product managers in US/CAN, Germany, and UAE to build out a strategic and robust rewards catalog within the Pampers Club app » Collaborated with brand agency and marketing automation vendor to develop and execute targeted promotional campaigns » Provided direction to customer experience teams for UX improvements and development » Consulted with buying department on the catalog strategy to increase member engagement throughout the customer journey » Managed performance tracking and optimization to identify best practices and achieve KPIs

New York, Ny, Us

Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. With the iconic USA TODAY, 109 strong local media organizations in 34 states and Guam, more than 160 local news brands online in the U.K., and LOCALiQ, a digital marketing company, Gannett provides rich content through hundreds of outstanding affiliated digital, mobile and print products.In my career with Gannett, I held several successful roles. My role as a Brand Manager positioned me to develop and execute consumer brand strategic plans including brand positioning, messaging, creative development, media planning and channel management focused on improving brand awareness, driving audience growth, engagement and consumer acquisition. I also identified and negotiated successful brand trade partnerships throughout the region to extend the brand message and align with organizations to make a difference in the local community.

New York, Ny, Us

As the National B2B Field Marketing Manager, my role was to manage business growth initiatives and sales enablement for the LOCALIQ SMB sales channel. I drove marketing strategy and tactical execution across 110 markets throughout the nation. I largely influenced sales, marketing and organizational alignment by developing strategic plans and establishing trusted relationships with peers and partners. I supported the team by developing sales scripts and cadences, sales playbooks and sales enablement tools to elevate the LOCALiQ brand story internally and externally. I also led inbound and outbound demand generation, lead nurturing campaigns and account based marketing strategies (ABM) to target and speak to customers at all parts of the funnel.

New York, Ny, Us

As B2B Marketing Manager I drove business growth initiatives for the Cincinnati metro market and ten Ohio community markets through client engagement, business development and B2B marketing activities. In addition, I developed sales support plans, sales enablement tools and lead generation campaigns for six sales teams, selling over 150 digital marketing solutions.

Cincinnati, Ohio, Us

The Christ Hospital, founded more than 125 years ago, has been dedicated to providing the best, most compassionate care to the Greater Cincinnati community. By continually re-imagining what healthcare can be, the organization has grown to be much more than just a hospital. Today, known as The Christ Hospital Health Network, the organization is an extensive network of physicians and healthcare providers, working together in more than 100 locations throughout the Greater Cincinnati area.As Director, Marketing & Public Relations I collaborated with the executive leadership team to lead media relations and marketing efforts for priority service lines, outpatient centers, and physician offices. My role was to promote and elevate the reputation/brand awareness in the community of The Christ Hospital's quality services.

Us

Cincinnati Children’s, a nonprofit academic medical center established in 1883, is one of the oldest and most distinguished pediatric hospitals in the United States. With more than 600 registered beds, Cincinnati Children’s had more than 1.3 million patient encounters and served patients from all 50 states and 58 countries, including 589 international patients, in fiscal 2017.In my role, I managed strategic marketing direction for five divisions, one institute, outpatient centers, and the local consumer brand. Leading B2B and B2C integrated marketing campaigns, I worked collaboratively with senior leadership, physicians, vendors, and other stakeholders. These efforts helped elevate the brand as a top-ranked academic medical center, increase referrals and “change the outcome” for kids and families around the world.

B.A., Double Major: Journalism (Emphasis In Advertising, Pr & Marketing) & Broadcast Media

M.S., College Of Business, Master Of Business Leadership And Innovation (Formerly Eloc)