Christa Fletcher Email & Phone Number

Costa Mesa, CA, US

Boston, Massachusetts, US

-Designed an ethical and tightly-managed GenAI editorial system to create personalized content for diverse communities of students. Increased content productivity by 10x and produced digital content tailored to skill, grade level, and student interests. -Provided technical support, training, and advocates for quality, creativity, and efficiency as a.

-Founded an independent publishing company to empower children with great books, literacy tips, and creative writing skills. -Provides book editing, design, publishing, and marketing services to debut authors. Author of the children’s book “What Are Mommies Made Of?”

-Created educational content and content marketing strategies for digital branding and business owners across multiple organizations. Managed a team of freelance writers. -Wrote and edited articles, email newsletters, branding copy, classroom lesson plans, PR communications, Facebook ads, product/marketing funnel copy, and landing page copy.

Los Angeles, California, US

-Directed content strategy and UX product funnel for college students in support of their academic careers and college planning journeys. Used diverse data sets to write fun and helpful college planning guides and info. about U.S. colleges and universities.-Executed content overhaul and SEO restructuring initiatives resulting in a +230% YoY article visits.

Los Angeles, California, US

As the managing editor I oversaw the editorial strategy, content budget and content production for the website. I also managed the company's social media programming and guided the brand voice by assisting with PR, newsletters, and marketing efforts. In 2012, I revised and implemented a new editorial content strategy, content calendar, and hired new.

Santa Monica, CA, US

Wrote and edited highly trafficked articles and slideshows for a top 10 web property. Managed the college intern program. Helped launch six different content verticals. Created a new editorial voice with premium content and revised video production guidelines. Managed the editorial calendar and content strategy for style and parenting sections.

Santa Monica, CA, US

Wrote and edited 10 slideshows and features each week. Worked as editorial liaison for a multi-million dollar ad sales deal with L'Oreal. Pioneered a new content format as the editorial lead for slideshows which launched in 2011. Founded college internship program. Conducted large-scale article audits and revisions for editorial quality and fact-checking..

New York, NY, US

Wrote and edited daily features for ChannelOne.com (news, lifestyle and entertainment for teens). Managed the music section by writing weekly features and slideshows, conducting interviews, and publishing media assets for bands and musicians on the website.Generated and pitched story ideas for online and broadcast features; coordinated with on air.

As a freelance writer I've written for MarieClaire.com, Women's eNews, Babble.com, InterviewHer.com and The New Black Magazine. I also completed "New Writer's Program" at Women's eNews and founded my blog, ChristaWrites.com, in 2007. I've written travel and women's interest features while abroad in Ghana and India.

While freelancing abroad in India, I also coached students in global reporting techniques for the Daniel Pearl Foundation online. I edited features and assignments written by teens and taught standards of journalism, press ethics and writing.

US

Managed social media posts; wrote fashion, beauty, and "Shop for Charity" articles; selected and sized photos for publication; and transferred archived material from iVillage to the new Hearst CMS by adding SEO keywords and metadata. Helped the web editor with online video shoots for the website and MC YouTube channel.During an investigative reporting trip.

Tutored second grade students in a New York City classroom. Helped them with their reading and writing skills, in addition to creating and leading lessons about current events for the entire class. Worked as a teaching assistant.

Coordinated general office tasks while supporting the business coach's marketing efforts by writing letters to potential clients and editing his website copy and articles for publication in various magazines.

M.A., Journalism

B.A., English And Rhetoric