Christalyn Duff Email & Phone Number

Crossville, Tn, Us

Rochester, New York Area

Utilized analytical skills to inform design decisions, ensuring a balance of aesthetics and data-driven results. Demonstrated a commitment to excellence by consistently delivering projects on time and to client specifications. Championed accessibility as an integral part of the design process. Auditing existing client sites for accessibility improvements - achieving 93-98% on Lighthouse scans after implementation.• Translated high-level strategy decks, site maps, and copy documents into… Show more Utilized analytical skills to inform design decisions, ensuring a balance of aesthetics and data-driven results. Demonstrated a commitment to excellence by consistently delivering projects on time and to client specifications. Championed accessibility as an integral part of the design process. Auditing existing client sites for accessibility improvements - achieving 93-98% on Lighthouse scans after implementation.• Translated high-level strategy decks, site maps, and copy documents into polished, high-fidelity comps; successfully contributing to 51 site builds as of August 2024; developed primarily in Wordpress• Streamlined design processes and established style guide templates, facilitating a smoother transition to front-end developers• Spearheaded the team transition into Figma for website designs - improving the design-dev handoff and reducing software costs by 40%• Engaged with stakeholders across all business levels with persuasive presentations of wireframes, design deliverables, and branding concepts— adeptly integrating client feedback for practical, user-centric solutions• Project manager for 3 ongoing clients in addition to supporting 40+ digital marketing clients for their content marketing PDFs, print collateral, social collateral, video design, and other assets as requested• Conducted interviews for summer design intern, managed their task load, and mentored as time/opportunity allowed Show less

Rochester, New York, United States

Supporting 40+ digital marketing clients for their content marketing PDFs, print collateral, social collateral, motion & video design, and other assets as requested.

Rochester, New York Area

Collaborated with the in-house development team to redesign and transition the e-commerce platform from Magento 2 to Shopify, enhancing site functionality and user experience. Partnered with the Marketing team to develop & implement email marketing strategies, site creatives, promotional setups, and display advertising.• Innovated with dev team to launch a bundling UI feature, enhancing customer upsell opportunities — balancing user & stakeholder needs with development constraints•… Show more Collaborated with the in-house development team to redesign and transition the e-commerce platform from Magento 2 to Shopify, enhancing site functionality and user experience. Partnered with the Marketing team to develop & implement email marketing strategies, site creatives, promotional setups, and display advertising.• Innovated with dev team to launch a bundling UI feature, enhancing customer upsell opportunities — balancing user & stakeholder needs with development constraints• Achieved 160% increase in total unique users clicks within marketing emails that reached their 100,000+ subscribers• Designed & implemented a welcome email series with a 32% engagement rate Show less

Rochester, New York Area

Part-time instructor for workshops and evening classes for kids age 5+. Assisting leadership in this launch of new chapter in Rochester, NY. The Creativity Shell is a non-profit organization dedicated to educating the next generation of makers with essential life and practical skills.

Rochester, New York Area

Orchestrated the creation of diverse marketing materials — spanning web, print, and video — to effectively communicate brand message and product benefits. Liaised with vendors to facilitate productive relationships and oversaw technical drawings & product specifications. Configured the software needed for product fulfillment, lead generation, and operational management.• Successfully raised angel funding to support company operations and product development• Streamlined internal… Show more Orchestrated the creation of diverse marketing materials — spanning web, print, and video — to effectively communicate brand message and product benefits. Liaised with vendors to facilitate productive relationships and oversaw technical drawings & product specifications. Configured the software needed for product fulfillment, lead generation, and operational management.• Successfully raised angel funding to support company operations and product development• Streamlined internal processes by managing all website, design, and software configurations in-house, eliminating the need for external outsourcing• Developed an automated Excel template that integrated product orders with manufacturing and shipping logistics, optimizing accuracy in cost calculations and label printing Show less

Teaching advanced CAD modeling techniques & strategies to junior and senior level students. Focused on Solidworks & Keyshot 5

Rochester, New York Area

Graphic & web design consultant on per contract basis. Attended client meetings and pitches to gain an understanding of stakeholder needs. Collaborated with principals during brainstorming and concept development.• Developed expertise in HTML and CSS to customize Weebly templates for customer needs

Coudersport, Pa

Graphic design for web, packaging & advertising, designing web sites for online sales, product photography, and fabricating custom wood displays. Retail store attendant and assisting customers in making selections.

Vermont

Three month intensive internship with the Exhibit Department. Assisting exhibit staff with new exhibit development, prototyping, CAD modeling, visitor testing, and graphic design for labels. Working with volunteer team to maintain outdoor trails & signage. Lead designer on two small exhibits.

Rochester, New York Area

Assisting design staff in redesigning components for an interactive, creating proposal for interactive seating in main entrance, and various other tasks.Assisting Collections department with furniture inventory.

Summer internship. I was responsible for the casting production in the shop, approx 200 pieces per week. I became familiar with lost wax casting, centrifugal casting, mold making, wax injectors, and the various steps in finishing.Internship was concluded after exhibiting some of my jewelry at an Apprentice Show hosted by Walkers in Fairport, NY.

Bachelor Of Fine Arts (Bfa), Industrial Design

Online Course Certificate, Ui/Ux Design Specialization, 100%

The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical.

Online Course Certificate, Responsive Web Design And Development, 100%

In this course, you will learn how to apply concepts from interaction design and human computer interaction in order to design and build.

Online Course Certificate, Tinkering Fundamentals: Motion & Mechanisms By The Exploratorium, 100%

5 WEEK COURSE: The Tinkering Fundamentals course offers educators and enthusiasts an opportunity to develop a practice of tinkering.

Online Course Certificate, Autodesk Fusion 360 Integrated Cad/Cam/Cae, 98.5%

5 WEEK COURSE: The course offered a detailed roadmap to Fusion 360. It provided direction on how to use Fusion's workspaces and many.