Chris Tams Email & Phone Number

London, United Kingdom

Responsible for overseeing 500 independent music label members and ensuring they are all active participants in the ever-changing global music industry. As the main point of contact for all labels, I regularly provide guidance about government directives, copyright and legal issues, plus give strategic marketing advice.Write strategic marketing communications plans to grow membership. Achieved growth targets of 70% through an omni-channel approach and increased visibility about the BPI… Show more Responsible for overseeing 500 independent music label members and ensuring they are all active participants in the ever-changing global music industry. As the main point of contact for all labels, I regularly provide guidance about government directives, copyright and legal issues, plus give strategic marketing advice.Write strategic marketing communications plans to grow membership. Achieved growth targets of 70% through an omni-channel approach and increased visibility about the BPI at third party events and conferences. Created the Music Export Growth Scheme from end-to-end, including the process and methodology for selection by the board to reporting. Market the scheme to the industry through electronic direct mail campaigns, social media and public speaking at key events. To date, the scheme has provided £4.2M government funding to 270 artists, supporting overseas marketing and touring activities. This has generated over £12 for every £1 invested in the scheme giving over £51M worth of income back into the UK so far.Secured BPI as a Trade Challenge Partner with the Department for International Trade to jointly host overseas trade missions to support British labels with export. Successful trade missions in Los Angeles sync mission, India, China, South Korea, Poland, Japan and Australia resulted in members winning business contracts previously not available to them. Launched training initiative, establishing a full programme of educational courses, from digital marketing, YouTube channel management to understanding distribution complexities. In 2013, arranged and managed 9 events, increasing this to 35 in 2018 with 50+ planned for 2021. All events have full participation and are free of charge to membership. These training events led to BPI being awarded the CIC Skills award for training in 2018.I also run the BRITs Apprentice Scheme which to date has helped 30+ young adults with Apprenticeships in the Music Industry. Show less

• I was the main driver for increasing the European Marketing Team from one individual to five staff, to support 550 accounts in 61 countries, with a collective sales target of US $25M p.a.• By developing strong personal relationships with digital retail music stores and having a focused team management approach, I was integral to increasing sales revenues by 35%+ year-on-year. • Through implementing new marketing policies, expanded the number of digital retail music stores and… Show more • I was the main driver for increasing the European Marketing Team from one individual to five staff, to support 550 accounts in 61 countries, with a collective sales target of US $25M p.a.• By developing strong personal relationships with digital retail music stores and having a focused team management approach, I was integral to increasing sales revenues by 35%+ year-on-year. • Through implementing new marketing policies, expanded the number of digital retail music stores and developed sales within each. Led the European Marketing Team to increase company market share in the UK by 200%, GSA by 400%, Benelux by 500% and Scandinavia by 800%, over five years. • Responsible for the strategic business development of The Orchard through expanding the number of retail store accounts across the UK, Ireland and Nordics.• Devised and implemented Catalogue Marketing initiatives to grow catalogue revenues to 60% of company's turnover with a 400% increase in sales over four years.• Responsible for handling the relationship with digital retail music stores in the former Soviet Union countries and North Africa and provided consultancy support to them to increase sales.• Remotely managed the European Marketing Team, located in Spain, France, Germany and Scandinavia. Set European sales targets, analysed profit and loss, and ensured that the team were well equipped to achieve their territory objectives. • Wrote best practice guides on digital retail music stores for distributed labels and The Orchard to maximise sales within, for example, streaming stores and download stores.• To enhance company understanding, wrote market industry trend reports and presented knowledge forums regarding specific retail accounts such as Spotify and iTunes.• Oversaw physical distribution accounts throughout Europe. Show less

• Through strong project management skills, I established and administered physical and digital distribution for 35+ US, UK and EU labels.• Through effective marketing communications and sales, I was fundamental to helping achieve a turnover of £20M+.• Solely managed the manufacturing, production, distribution and promotion of physical and digital releases on behalf of foreign based clients including Bedrock Records globally, Pioneer Records, Megaforce Records and Fat Possum Records… Show more • Through strong project management skills, I established and administered physical and digital distribution for 35+ US, UK and EU labels.• Through effective marketing communications and sales, I was fundamental to helping achieve a turnover of £20M+.• Solely managed the manufacturing, production, distribution and promotion of physical and digital releases on behalf of foreign based clients including Bedrock Records globally, Pioneer Records, Megaforce Records and Fat Possum Records across the EU.• Utilising my experience and industry contacts, I was instrumental in furthering developing the careers of artists and labels across Europe: Brian Wilson (100K+ units), BT (50K+ units), Dub Pistols (10K+ units) and Crystal Method (10K+ units). Show less

• Oversaw the manufacturing, production and distribution of physical and digital releases. Responsible for the successful planning and execution of UK and EU tours: The Kynd, Denki 109, Electric and The Buck Brothers.

• Integral to increasing company turnover through business development, utilising existing contacts and introducing a new service entitled Student Club Tours. Planned and executed regional radio and student promotions for a variety of independent and major labels

• Planned and executed radio and student promotions for independent labels and successfully project managed the XL Records and Stress Recordings UK Student Tours featuring, amongst others, Leroy Thornhill (The Prodigy), Johnny L, Empirion, Dave Seaman and Gordon Kaye.