Christa Williams Email & Phone Number

Emeryville, California, United States

Petaluma, California, United States

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Santa Rosa Plaza & Petaluma Village Premium Outlets

Santa Rosa Plaza

San Francisco Bay Area

Achievements:In the first 18 months in this position, I was responsible for over $80k in on-mall media sales, including a 4-month media renewal package for a new retailer. I have become adept at identifying clients that have marketing needs and are compatible with the center’s true luxury customer. During the busy pre-Holiday season, I served as Acting Marketing Director at Stoneridge Shopping Center during a vacancy. I coordinated a press release on new stores, planned and implemented four Holiday events, as well as coordinated the Holiday décor and Santa Set installation, a Holiday Photo Booth program which was part of the corporate marketing plan as well as trained a new Marketing Assistant and Guest Services Manager, while still upholding my responsibilities at Stanford Shopping Center. Responsibilities:Mentored by a veteran Director of Marketing, I have honed my financial planning skills and strengthened my event planning expertise to execute polished, top-notch, high profile events. Coordinating efforts with San Mateo/Silicon Valley CVB, welcoming numerous FAM Tours to the center, I have worked with local retailers to present the center as a one-of-a-kind, elegant shopping experience. I am the primary social media manager for Stanford Shopping Center, cultivating timely, relevant, and interesting content, while interacting with the customers and growing our follower database.

San Francisco Bay Area

Achievements:I stepped into a position that had been vacant for many months and quickly restored Guest Services into a successful, thriving department at Stoneridge. As an experienced and competent Guest Services Manager (GSM), our center was chosen to pilot several new programs, such as Text to Guest Services and Retailer Giftcards. During my four years as GSM at Stoneridge, I twice served as interim Marketing Director while the incumbent was on maternity leave. During these tenures I successfully managed Guest Services, while overseeing the seasonal photo sets and media sales and space coordination. Responsibilities:In addition to the traditional GSM role, enhancing the profitability of Simon Guest Services, maximizing its ROI and providing concierge level service to customers and merchants, I took on additional duties within the Marketing department, including social media, retailer marketing, event planning and execution and financial planning for specific projects. Mentored by another highly skilled Marketing Director, I flourished in this position to become a well-respected resource among my colleagues in the West region.

Marketing Administrative Functions:- Contact retailers for offers and events. Updates mall website with offers, events and job postings.- Assists in the preparation, coordination, collection, production andfollow-up with Promotions and Events. Prepares check requests and purchase orders for payment of temporary personnel and equipment.- Event Management: Assists in on-site management of center events, promotions and sponsorships as necessary and directed. - Assists with the completion and submission of all reports and surveys associated with center events, promotions and/or sponsorships.- Simon Kidgits Club: Administers Kidgits Program. Contact retailers for monthly offers. Helps plan events, manage database and membership files.- Collateral Management: Assists with installation and de-installation of collateral associated with all events, promotions and sponsorships.- Proof of Performance: Collects and delivers all proof of performance documentation and photographs per the implementation guide.General Administrative functions:- Assists with data input/coding (using the Company financial datasystem) and submission of all invoices and related documents- Assists with input of account information for the budget, prepares the mall budget package as instructed by the Corporate and/or Portfolio Office. Prepares administrative sections of the annual budget.- Assists with the preparation of contracts and purchase orders as directed.- Performs the Administrative Functions of the Gift Card Program. Controls and reconciles the Daily Gift Card Program, and maintains inventory and files.

Louisville, Kentucky Area

Special Events Manager: 2004 - 2010Account Executive: 2002 – 2010Achievements:I managed several singular events for key Clients Chevron Global Lubricants and Randall-Reilly Publishing Company from the ground up, including Chevron’s Construction Symposium and Equipment World’s Contractor of the Year and Total Landscape Care’s Landscaper of the Year awards. The latter two events have gone on to become high profile annual recognition award events in their fields. Responsibilities:As the Co-Op Advertising manager for Chevron Global Lubricants, my primary function was to serve as brand manager. My attention to detail and full knowledge of Chevron Lubricant’s strict brand guidelines made me a valuable asset to Chevron employees as well as their distributors. I served in this role during the transition from Chevron Lubricants to ChevronTexaco, and then back to Chevron with newer and stricter brand guidelines. I built and managed the internal brand website, created and approved advertising and marketing materials, as well as managed the activities of 3rd party vendors and suppliers for various events and programs, including contracts, budgets, and on-time delivery.

San Francisco Bay Area

Achievements:As part of the 3Com client team, I coordinated travel and logistics during the launch of the 3Com Planet Project, the world’s largest-ever interactive opinion poll of the human race on topics relevant to people and cultures all over the world. Responsibilities:I was assistant to two Marketing Directors for key Clients Jeld-Wen and 3Com. During my time at Burson-Marsteller, I organized media hits, maintained editorial calendars for trade magazines, cataloged and distributed product images, as well as pitched relevant press releases.

Music Coordinator: 1999-2000Social Justice Coordinator: 1998-1999• Managed three choirs for weekly services, as well as serving as director of one• Supervision of student council, particularly all social justice events, i.e. fundraisers, volunteer and community work• Coordination of Tijuana House Building project – advertising, fundraising, travel logistics and on-site events during week-long volunteer house building project in Tijuana, Mexico