Christa Imbriale Email & Phone Number

Providence, Ri, Us

Columbus, Ohio, Us

Led a team of 30 product managers and digital producers for global fashion business. Defined product vision and development roadmaps, launched new digital lines of business, and oversaw daily operations for product, ecommerce, eCRM, and mobile app teams.Used consumer insights, competitive and market analysis, and audience behavior data to build innovative customer-focused products.Partnered with Engineering, Design, Marketing, and Business partners to align product features and priorities with overall business objectives and KPI’s.Piloted the first-ever purchase-based loyalty program for Victoria’s Secret PINK; pilot included interpreting real-time user analytics to optimize user experience quickly leading to product release for all customers.Implemented AI products and personalized eCRM strategy driving incremental revenue.Responsible for maintaining customer experience standards for all digital properties; used site metrics and sales data to identify and resolve pain points throughout customer journey.Led organizational change management across the company; Agile frameworks reduced site errors and boosted speed and accuracy.

New York, Ny, Us

Led cross-functional product innovation team of 10 responsible for developing experimental, customer-first digital products. Pioneered building pilots and MVP’s using image recognition, natural language processing, AI, geo-fencing, and augmented reality.Defined strategic innovation focus areas and translated them into product roadmaps, aligning with overall business strategy; maintain forward-looking strategic vision for department.Oversaw quantitative and qualitative research with customers to inform product vision strategic direction, features, and enhancements.Created business cases for and led design and implementation of first in-store technology initiative for Bobbi Brown makeup artists leading to successful product adoption.Responsible for concept, strategy, and implementation of award-winning Smashbox “Love Me” campaign (Clio, Shorty 2014).Collaborate on Aveda digital brand strategy that elevated position in L2 think tank rankings.Led daily operations and capacity management of design, development, UX teams. Developed Culture of Innovation learning and development program to inspire and promote more collaboration between UX, engineering, and marketing teams.

New York, Ny, Us

• Revised and rolled out Innovation product development framework within ELC Online • Develop and assess emerging tech concepts on their consumer desirability and alignment with key strategic goals• Lead operations for the department including budget, resource management and development of ELC Online Culture program

New York, Ny, Us

Clients: L'Oreal Paris, Google Wallet, MicrosoftManaged portfolio of multi-channel digital campaigns across the L’Oréal Paris Digital Ecosystem including CRM, OLA, and site development. Responsible for project management and client services on retainer and incremental initiatives across brand portfolio; structured and drafted contracts, and participated in business development pitches.Participated in the creative ideation and built beauty industry’s first iPad experience for L’Oreal Paris.Coordinated multiple digital launches with offline in-store displays, PR events, and print and out-of-home advertising for Google Wallet & Aeropostale clients.Owned individual project and retainer finances, including forecasting, invoicing, and SOW creation; owned financial reporting of all projects with total budgets of over $15 million. Coached and mentored the creative teams on client communications, presentations, and deliverables.

Cincinnati, Ohio, Us

Helmed operations and project management practice to run a profitable New York office with the requisite resources to thrive and expand.Responsible for forecasting quarterly revenue and inter-office operating budget; reconciled and analyzed monthly budget and P/L sheets for five domestic and international offices. Responsible for reviewing all client and vendor contracts. Wrote and rolled out processes designed to standardize project management best practices.Supervised Facilities department and oversaw office renovation.Participated in new business development, winning business for Hess Oil and Iams/Eukanuba

Directed project management team and cross-functional partners undertaking digital builds from strategic concept to launch.Collaborated with team leaders on creative strategy and concepting; managed large portfolio of projects ranging from website builds, CRM programs, and digital advertising campaigns to video shoots, audio and sound editing, and gaming experiences.Owned individual project finances, including forecasting, invoicing, and SOW creation, and closely involved in the financial reporting of all projects with total budgets of over $20 million. Participated in new business development winning additional Mars business, and winning new business for Pepperidge Farms, Goldfish, and Campbell’s Soup

New York, Ny, Us

Managed schedules and deadlines for Scholastic Educational ProductsFacilitated communication across Technology, Editorial, Print Production, Marketing, Finance, and the Education GroupCoordinated reviews of product P&L’s with senior management and finance teams Technical design and development of data driven websites in ASP, .NET, PHP; SQL database design and development

Music

English Language And Literature/Letters

Associate Of Arts And Sciences (Aas), Applied Technology

Aa English, English Language And Literature/Letters