Christa Skiles Email & Phone Number

Strategize digital advertising and search engine marketing campaigns that drive awareness and lead generation to build a strong prospect pipeline and contribute to Tessitura's revenue goals. Campaigns result in tens of thousands of website visits and surpass industry benchmarks for channel engagement.Shepherd the internal team charged with crafting new brand foundations and rolling that framework out to the organization.Maximize Tessitura's presence at industry trade shows and conferences through the development of presentation materials and other collateral.Managed Marketing team testing for the migration of Tessitura's website to Sitecore XM Cloud.Assist in the development and execution of public relations plans.Supervise two full-time marketing staff members overseeing organic social media and analytics strategy.

Generate persuasive, compelling thought leadership articles, success stories and strategy guides that position Tessitura's staff products and services positively to prospects and members.Provide sales enablement to the Business Development team via ongoing brand and positioning updates to demo, proposal and RFP materials.Coordinate Story Booth logistics and recruitment at the Tessitura Learning and Community Conference.

Cincinnati, Ohio, United States

Developed marketing, ticketing and front-of-house strategies for the 2021 Summer Festival, resulting in sales at 124% of the revenue goal and the sell-out of all 10 socially-distanced performances prior to the official start of the season.Coordinated a social media lead generation campaign resulting in 1,250 new sign-ups to our email list.Created a comprehensive "Know Before You Go" communications plan including email, video, website and social media messaging to establish patron expectations about the event experience and safety protocols.Managed the department revenue and expense budgets.Supervised the work of a marketing manager and graphic designer.

Cincinnati, Ohio, United States

Oversaw content marketing for this international association honoring high school student achievement in theatre and supporting teachers with professional resources.Integrated content development with marketing objectives to drive membership, event attendance and stakeholder engagement.Reported on monthly website analytics to inform content decisions.Supervised three full-time staff managing graphic design, email and social media.

Cincinnati, Ohio, United States

Acted as editor-in-chief for two bimonthly print magazines, Dramatics and Teaching Theatre, including writing, editing, overseeing design and managing freelance contributors. (Shifted to digital-only distribution in Spring 2020.)Served on the strategic planning team to implement a new association management system.Supervised three full-time staff managing editorial, publication and website design.Oversaw the Next Generation Works student writing programs (Playworks, Musicalworks, Filmworks and Criticworks) at the International Thespian Festival.

Cincinnati, Ohio, United States

Launched Dramatics.org, the first online companion to the association's 90-year-old print magazine. Developed and implemented a plan to shift the site from primarily a reproduction of existing print stories to majority original content. Grew organic traffic to the site to nearly 20,000 monthly users and 30,000 monthly pageviews in the first 19 months.

Montgomery, Ohio, United States

Managed the strategic implementation of several client accounts at this award-winning, full-service firm with expertise in creative marketing, public relations, outreach and data analysis.Researched, wrote and edited content for a wide variety of clients, including development of collateral materials, newsletters, websites, social media and news releases.Launched strategy and created copy for a client’s paid Google search campaign that resulted in more than 250,000 impressions and 2,265 clicks in just five months and increased web sessions by more than 40%.Grew one client’s Facebook followers by 34%, monthly page reach by 67% and post reach by 84% in six months.Developed campaigns for local government and transportation agencies to fulfill and document federally-mandated public involvement requirements.Conducted comprehensive communications audits, including development of key messages and market positioning.Provided counsel to clients on issues of brand identity management, media relations and crisis communications.

Cincinnati, Ohio, United States

Led fundraising for this nonprofit, professional theatre. Generated a five-year high in December annual fund giving through thoughtful donor stewardship, better segmentation and creative upgrade strategies.Analyzed data to create ETC’s first comprehensive development plan for the 2017-18 season with an emphasis on increasing donor numbers, retention and gift size.Wrote corporate, government and foundation grant applications to secure funding for production sponsorships, education initiatives and community outreach programs.Mentored the director of marketing in the theatre’s first-ever use of dynamic pricing, contributing to ticket sales that surpassed budget by nearly $20,000. Advising for subscription pricing resulted in 2017-18 revenue surpassing the previous season total by more than $30,000 prior to the launch of new subscription acquisitions.Served as the direct supervisor for the grants and annual fund manager.

Cincinnati, Ohio, United States

Developed annual advertising and promotional plans that helped drive more than 13,000 annual subscriptions and main stage attendance of approximately 130,000 people each year.Implemented a comprehensive content plan for the theatre’s 11 productions that included creation of key messages, story ideas and copy for advertising, direct mail, show programs, emails, newsletters, website, social media, blog articles, videos and lobby displays.Managed social media and digital marketing, including developing editorial calendars and writing all content. Facebook followers grew by 1,300% and Twitter followers by 600% during my tenure.Acted as the direct supervisor for a public relations manager, freelance photographer and freelance videographer, while managing the work of a designer and associate.Worked with the marketing director to create revenue and expense budgets for the department.Appointed to the theatre’s board/staff strategic planning committee.

Cincinnati, Ohio, United States

Functioned as the internal project manager for a redesign of the theatre’s website that launched in 2013, including acting as the primary contact for the website development company, coordinating the content creation and timetable and creating design elements for the site. Managed social media and email marketing.Cultivated partnerships with community organizations to develop show-specific promotions and events that raised awareness for the theatre’s diverse programs and developed new audiences.

Cleveland, Ohio, United States

Developed and managed communications strategy for one of the country’s top encyclopedic art museums, renowned for the quality and breadth of its collection. The museum has more than 21,500 members and an annual attendance greater than 300,000. Executed media relations locally, regionally and nationally (in partnership with the national media relations firm) for all of the museum’s special exhibitions, performing arts series, films, educational programs and multiphase renovation and expansion project. Coverage included The New York Times, NPR.com, USAToday.com, Cleveland Plain Dealer, Ohio Magazine and Cleveland Magazine, among others. Managed all digital communications for the museum, including content for the website, social media (Facebook, Twitter, blog) and email marketing. Developed communications plans for museum announcements and major annual events, such as Parade the Circle and the Summer Solstice Party, which serve as audience development opportunities and attract thousands of visitors. Supervised a communications associate, digital communications manager, senior designer for digital communications and communications intern and oversaw the department budget.

Kent, Ohio, United States

Created and implemented internal communications strategies for the Information Services division of this state university with eight Northeastern Ohio campuses, one of the largest regional systems in the country. Developed and implemented a communications plan for the transition of 120,000 student, alumni and faculty email accounts to Google, which resulted in an early adoption of nearly 30,000 people in the first two weeks of the launch.

Kent, Ohio, United States

Served as editor of the university’s weekly internal e-newsletter. Developed the editorial calendar, wrote and edited stories, coordinated photography and built each issue, in addition to coordinating a redesign of the publication.Developed an internal branding campaign targeted to staff members and designed to generate engagement with the external marketing promise. Elements included advertising, postcards, profile stories and an employee survey.

Cincinnati, Ohio, United States

Led public relations strategy for this nonprofit, professional regional theatre and recipient of the 2004 Regional Theatre Tony Award®.Executed all media relations for the theatre’s main stage, education and outreach programs on a local, regional and national level. Managed daily inquiries, identified news angles, researched new media outlets, pitched stories and cultivated relationships with key reporters that resulted in hundreds of substantive placements annually. Directed national media for the 2006 production of COMPANY, which transferred to Broadway later that year and received the 2007 Tony Award® for Best Revival of a Musical. Wrote, edited and supervised layout of all internal and external publications, including a weekly staff bulletin, five-issue subscriber newsletter, seven production programs, three-issue single ticket newsletter and internet site content. Served as the organization’s spokesperson, participating in on-air television interviews and speaking on behalf of the theatre at community events.Acted as the direct supervisor for the publications manager and oversaw the public relations budget.

Cincinnati, Ohio, United States

Created overall marketing strategy and developed communications materials for this group of more than 100 primary care physicians located in 25 offices throughout Ohio, Kentucky and Indiana. Part of the Health Alliance hospital system, Alliance Primary Care was, at the time, one of Cincinnati’s largest physician groups with doctors specializing in internal, family and pediatric medicine.Led communications planning for an organizational restructuring — including development of key messages regarding the merger of several offices and elimination of positions — with an emphasis on maximizing patient and employee retention. Crafted new content for the internet and intranet sites, patient educational brochures, a biweekly internal bulletin and the quarterly Good Health Report, a newsletter distributed to 100,000 patients. Identified and implemented a plan to bring the writing and production of the newsletter in house, resulting in a cost savings to the organization of more than $10,000 annually. Created marketing materials for the recruitment of new physicians to the organization. Developed a customer service training program for office managers to improve service standards and increase patient satisfaction levels.

Cincinnati, Ohio, United States

Wrote, edited, designed and coordinated production of all play programs for the theatre.Produced a 12 to 16-page newsletter distributed six times each year to subscribers. Designed and wrote copy for advertisements, brochures, invitations, study guides and direct mail pieces to support the Playhouse’s marketing, development and educational/outreach efforts. Assisted with the planning of opening nights, open houses and other events.

Cincinnati, Ohio, United States

Managed client-specific communications activities for Cincinnati’s then largest public relations agency, including media relations, publication development and design, and event coordination. Served as the team leader for the Hart Productions and Classical Music Hall of Fame accounts, acting as the primary agency contact and supervising the account budgets. Developed a presentation for Clermont County’s Board of Commissioners that resulted in its acquisition of increased state funding for road improvements. Created investor materials and coordinated analyst visits, earnings release distribution and quarterly conference calls for Cincinnati Financial Corporation, contributing to increases in the company’s stock price and analyst coverage. Pitched stories to media, including facilitating event previews and broadcast remotes, for the Cincinnati Travel, Sports and Boat Show and Home and Garden Show.Drafted proposals and participated in presentations to generate new business for the agency, including a marketing plan for the U.S. Playing Card Company aimed at promoting its educational card games in several markets across the country.