Christa Skiles Email & Phone Number

Strategize digital advertising and search engine marketing campaigns that drive awareness and lead generation to build a strong prospect pipeline and contribute to Tessitura's revenue goals. Campaigns result in tens of thousands of website visits and surpass industry benchmarks for channel engagement.Shepherd the internal team charged with crafting new.

Generate persuasive, compelling thought leadership articles, success stories and strategy guides that position Tessitura's staff products and services positively to prospects and members.Provide sales enablement to the Business Development team via ongoing brand and positioning updates to demo, proposal and RFP materials.Coordinate Story Booth logistics.

Cincinnati, Ohio, United States

Developed marketing, ticketing and front-of-house strategies for the 2021 Summer Festival, resulting in sales at 124% of the revenue goal and the sell-out of all 10 socially-distanced performances prior to the official start of the season.Coordinated a social media lead generation campaign resulting in 1,250 new sign-ups to our email list.Created a.

Cincinnati, Ohio, United States

Oversaw content marketing for this international association honoring high school student achievement in theatre and supporting teachers with professional resources.Integrated content development with marketing objectives to drive membership, event attendance and stakeholder engagement.Reported on monthly website analytics to inform content.

Cincinnati, Ohio, United States

Acted as editor-in-chief for two bimonthly print magazines, Dramatics and Teaching Theatre, including writing, editing, overseeing design and managing freelance contributors. (Shifted to digital-only distribution in Spring 2020.)Served on the strategic planning team to implement a new association management system.Supervised three full-time staff managing.

Cincinnati, Ohio, United States

Launched Dramatics.org, the first online companion to the association's 90-year-old print magazine. Developed and implemented a plan to shift the site from primarily a reproduction of existing print stories to majority original content. Grew organic traffic to the site to nearly 20,000 monthly users and 30,000 monthly pageviews in the first 19 months.

Montgomery, Ohio, United States

Managed the strategic implementation of several client accounts at this award-winning, full-service firm with expertise in creative marketing, public relations, outreach and data analysis.Researched, wrote and edited content for a wide variety of clients, including development of collateral materials, newsletters, websites, social media and news.

Cincinnati, Ohio, United States

Led fundraising for this nonprofit, professional theatre. Generated a five-year high in December annual fund giving through thoughtful donor stewardship, better segmentation and creative upgrade strategies.Analyzed data to create ETC’s first comprehensive development plan for the 2017-18 season with an emphasis on increasing donor numbers, retention and.

Cincinnati, Ohio, United States

Developed annual advertising and promotional plans that helped drive more than 13,000 annual subscriptions and main stage attendance of approximately 130,000 people each year.Implemented a comprehensive content plan for the theatre’s 11 productions that included creation of key messages, story ideas and copy for advertising, direct mail, show programs.

Cincinnati, Ohio, United States

Functioned as the internal project manager for a redesign of the theatre’s website that launched in 2013, including acting as the primary contact for the website development company, coordinating the content creation and timetable and creating design elements for the site. Managed social media and email marketing.Cultivated partnerships with community.

Cleveland, Ohio, United States

Developed and managed communications strategy for one of the country’s top encyclopedic art museums, renowned for the quality and breadth of its collection. The museum has more than 21,500 members and an annual attendance greater than 300,000. Executed media relations locally, regionally and nationally (in partnership with the national media relations.

Kent, Ohio, United States

Created and implemented internal communications strategies for the Information Services division of this state university with eight Northeastern Ohio campuses, one of the largest regional systems in the country. Developed and implemented a communications plan for the transition of 120,000 student, alumni and faculty email accounts to Google, which.

Kent, Ohio, United States

Served as editor of the university’s weekly internal e-newsletter. Developed the editorial calendar, wrote and edited stories, coordinated photography and built each issue, in addition to coordinating a redesign of the publication.Developed an internal branding campaign targeted to staff members and designed to generate engagement with the external.

Cincinnati, Ohio, United States

Led public relations strategy for this nonprofit, professional regional theatre and recipient of the 2004 Regional Theatre Tony Award®.Executed all media relations for the theatre’s main stage, education and outreach programs on a local, regional and national level. Managed daily inquiries, identified news angles, researched new media outlets, pitched.

Cincinnati, Ohio, United States

Created overall marketing strategy and developed communications materials for this group of more than 100 primary care physicians located in 25 offices throughout Ohio, Kentucky and Indiana. Part of the Health Alliance hospital system, Alliance Primary Care was, at the time, one of Cincinnati’s largest physician groups with doctors specializing in.

Cincinnati, Ohio, United States

Wrote, edited, designed and coordinated production of all play programs for the theatre.Produced a 12 to 16-page newsletter distributed six times each year to subscribers. Designed and wrote copy for advertisements, brochures, invitations, study guides and direct mail pieces to support the Playhouse’s marketing, development and educational/outreach.

Cincinnati, Ohio, United States

Managed client-specific communications activities for Cincinnati’s then largest public relations agency, including media relations, publication development and design, and event coordination. Served as the team leader for the Hart Productions and Classical Music Hall of Fame accounts, acting as the primary agency contact and supervising the account.