Christa began serving the community as a REALTOR after a successful 20-year career in marketing and sales management, as Brand Marketing Director and Vice President of Client Services and Strategy. Christa’s marketing expertise and dedication to her clients make her an ideal choice to be your trusted advisor in achieving your real estate goals.

Dream kitchen marketer. Build effective Marketing/Communication plans that achieve business goals, including increasing or maintaining the value of the brand, increasing business volume, growing channels and improving the industry we serve through trade associations.Creatively produce and incorporate appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program.Directly oversee marketing and sales support, designer, special events, sourcing and writing impactful content, internal communications, internal signage and creative executions-- from invitations to billboards.Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging.Provide sales reporting and strategic input in the areas of business development, market analysis, internal marketing, sales contests, and long-term business planning.Collaborate across departments to achieve plans and fulfill KPIs.Manage and maintain vendor relationships, CRM database and marketing budgets. Communicate with home builders, interior designers and contractors to ensure the ultimate experience.

Responsible for communication strategies, fostering ideal environment for goal-driven creativity and continually learning/teaching/being all things related to CPG/food marketing. • Drives performance of businesses through mass, trade and channel strategies• Ensures the achievement of clients goals: volume, distributions, awareness, trial, profit and share targets • Delivers disciplined brand management best practices, structure, and team mentorship• Advises and launches initiatives around products, new product development and innovation

Provide key marketing strategies designed to increase acquisition, spend and retention to Fortune 500/1000 companies in the telecommunication industry in addition to local retailers, healthcare and manufacturing companies. Manage all project aspects. Lead meetings with clients and internal teams to discuss project deliverables and set schedules. Coach and motivate team members in the achievement of positive results. Oversee and maintain budgetary requirements, including profit and loss responsibilities. KEY ACHIEVEMENTS:• Developed a strategic marketing plan to increase loyalty and retention in cable company’s highest value members, with a focus on optimizing key customer touch points through 1-to-1 Direct Mail, online and social media tactics, resulting in a 2.4% response rate. • Collaborated and executed an integrated advertising campaign for a telecommunications company designed to enhance customer experience, resulting in external tactics including OOH, broadcast and collateral. • Evaluated strengths, weaknesses and trends of a high-end audio/visual retail store and provided recommendations that included leveraging co-op sponsorship and targeted campaigns. • Identified areas for opportunity and applied learning through analysis including review of traffic, conversion and sales reports. • Formed partnerships and alliances with new businesses, resulting in increased agency billings by more than 500% over the last five years. • Identified, tested and implemented new trends using A/B testing, user interface design, ad display, retargeting, Google website optimizer, Google Ad Words and Google Analytics, resulting in improved conversion rates and online customer retention.