Chris Tay

Chris Tay Email and Phone Number

Chris Tay's Location
Singapore, Singapore
Chris Tay's Contact Details

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n/a

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About Chris Tay

Self-driven and Goal Achiever. Strategic Thinking and Deployment. History of successes in change management and turning around companies. Perceptive of people and market changes and quick in action and counter-action. Excellent at long term relationship development and diplomacy with customers and suppliers, built on trust and achieving win-win successes together.Specialties: Strategy development and deployment, Business Plan, Distribution Strategy and Development, New Business Ventures, Semiconductor Franchise Management, Demand Creation and Reference Design Strategy, Change Management (Mergers and Acquisition), Analog, Memory, Commodity, Market Share and Account Penetration, Cultural Bridge, Diplomacy, Win-win negotiation

Chris Tay's Current Company Details

Chris Tay Work Experience Details
  • On Semiconductor
    Senior Marketing Manager, Asia Pacific & Japan, Standard Products Group
    On Semiconductor Feb 2010 - Nov 2014
    Singapore
    Marketing Activities for Analog, Linear, Logic and Memory in Standard Products Group Business Unit in Asia Pacific and Japan. In charge of new business development activities and driving profitable growth for this business unit. Developing strategies for deeper customer penetration and enlarging market share in linear, logic, memory, lighting drivers and mixed signal configurable analog products.
  • On Semiconductor
    Senior Distribution Sales Manager, Asia Pacific
    On Semiconductor Oct 2008 - Jan 2010
    Singapore
    ON Semiconductor acquired Catalyst Semiconductor Inc on Oct 12th 2008.Was appointed the role of Regional Distribution Sales Manager with the focus on channel management activities for total ON products, in addition to strategic AVL expansion for Catalyst products leveraging on ON's resources and customer relationships.Currently focusing on distribution strategies to encourage resales and the development of 2nd tier accounts for increased AVL footprint and revenue growth funnel for ON's products.Continuously driving Commodity and Target products programs into distribution segment to increase market share and enhance profitability for both ON and her distribution partners in the Asia Pacific and Japan region.
  • Catalyst Semiconductor
    Sales Director
    Catalyst Semiconductor Mar 2006 - Oct 2008
    Singapore
    Startup Singapore office to serve South Asia customers and Global EMS companies located in Asia.Grew sales revenue at EMS accounts by 100% within first year, via major growth and AVL expansion at Flextronics, Jabil, CalComp and USI and by broadening the customer base for Catalyst's products.Focus on growth segments in the consumer, wireless, computer and infrastructure space.Developed strategic and cohesive relationships with key EMS customers with the objective of improving Approved Vendor List (AVL) position.Promoted to head the Taiwan territory in 2008 to improve design-in / demand creation and channel management strategy for Taiwan.
  • Serial Microelectronics Pte Ltd
    Marketing Director
    Serial Microelectronics Pte Ltd Mar 2002 - Mar 2006
    Singapore
    Grew sales revenue in Asia Pacific Region at a compounded annual growth rate of 38% to US$210M in 2004. Drive the company towards strong engagement in high growth end equipment segments, such as wireless handsets, portable audio and multimedia players and flat panel displays.Developed the company's strategic business plan which resulted in the Texas Instruments and ON Semiconductor franchise expansion into China region.Develop strong relationships with franchise suppliers, such as Texas Instruments, Agilent Technologies, Wolfson Micro-electronics, Philips Semiconductor, SST and signed up new franchises, such as ON Semi, Jennic, Cornice, Coremagic. Always on the lookout for franchises that are a complementary product to folster the existing linecard.Won the top distributor award for highest SLL revenue growth in Asia Pacific in 2003 for Texas Instruments and the highest growth distributor in South Asia in 2003 for Agilent. Attained and maintained inventory turn of 6 from 2004 onwards. Reduced sludge inventory in South Asia from US$6M to US$800k in 2002, after taking over a legacy of poor asset management.Cross pollination of demand creation effort from R&D teams of different sites to maximize return of in-house turnkey reference designs.
  • Arrow Asia Pac Ltd
    Marketing Director
    Arrow Asia Pac Ltd Mar 2000 - Mar 2002
    Singapore
    Responsible for sales revenue of US$60M in South Asia. Generated a profitable return on net working capital of higher than 15% and an inventory earn & turns of higher than 75 for four major product lines.Manage a team of marketing managers and engineers that provide the interface with suppliers' representatives and also drive the sales teams to meeting suppliers' goals and objectives.Develop and implement business plans for new franchise lines and new products into the Asean market. Drive market rollout plans to kick-start sales of new franchises into the customer base.
  • Micron Technology
    Qa Manager
    Micron Technology Oct 1998 - Mar 2000
    Singapore
    Micron acquired TI MOS Memory Business.Startup the RMA Processsing and Module QA department.Provided the leadership and fostered the teamwork amongst the QRA engineers and technicians during the transition period to Micron's culture.Responsible for the Returned Material Authorization Department. Managed a team of engineers and technicians that processes customer returns. The process involved the entirety from first pass analysis of returns, engagement of relevant parties within Micron towards in-depth failure analysis and root-cause fixes and final closure reporting to customers.Responsible for the Average Quality Level of Micron's Module Surface Mount Technology lines to meet AQL visual mechanical and workmanship criteria in accordance with IPC610 specifications.Also responsible for system application dpm levels using customer platforms and diagnostic software.
  • Texas Instruments
    Marketing Manager
    Texas Instruments Jun 1995 - Oct 1998
    Singapore
    Responsible for the marketing activities of TI's memory products, which include DRAM, Flash and EPROM, in the Asia-Pacific Region.Responsible for maximizing MOS Memory business revenues and profitability in the Asia-Pacific Region. These include resale price maximization and lo-ball price control across different customers and countries.Planned the demand mix and forecast of current production and future products via key customers' demand profile and demand forecast.Champion in driving the promotion and sales of next generation memory products, such as EDO, SDRAM when these products were still undergoing adoption as industry standards. Also, engaged in joint marketing programs with complementary semiconductor chipset suppliers, such as Intel, Cyrix, Ali, VIA, SiS, ITE in order to enable upfront design-in into their reference platforms.
  • Texas Instruments
    Product Marketing Engineer
    Texas Instruments Jan 1992 - Jun 1995
    Singapore
  • Texas Instruments
    Product Engineer
    Texas Instruments Feb 1990 - Jan 1992
    Singapore
  • Chartered Semiconductor
    Process Engineer
    Chartered Semiconductor Mar 1988 - Feb 1990
    San Francisco Bay Area

Chris Tay Skills

Semiconductors Product Marketing Electronics Analog Semiconductor Industry Cross Functional Team Leadership Product Management Mixed Signal Start Ups Ic Sales Management Strategy Wireless New Business Development Technical Marketing Sales Operations Product Development Channel Partners Power Management Pricing Rf Business Planning Consumer Electronics Asic Soc Go To Market Strategy Management Marketing Management Crm Cmos Product Launch Program Management Eda Product Engineering Product Lifecycle Management Digital Signal Processors Manufacturing Competitive Analysis Leadership Sales Integrated Circuits Pricing Strategy

Chris Tay Education Details

Frequently Asked Questions about Chris Tay

What is Chris Tay's email address?

Chris Tay's email address is ta****@****.com.sg

What is Chris Tay's direct phone number?

Chris Tay's direct phone number is (602) 244*****

What schools did Chris Tay attend?

Chris Tay attended Southern Illinois University, Carbondale, Singapore Institute Of Management, Nanyang Technological University Singapore.

What are some of Chris Tay's interests?

Chris Tay has interest in Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture.

What skills is Chris Tay known for?

Chris Tay has skills like Semiconductors, Product Marketing, Electronics, Analog, Semiconductor Industry, Cross Functional Team Leadership, Product Management, Mixed Signal, Start Ups, Ic, Sales Management, Strategy.

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